374 research outputs found
The Impact of Social Curiosity on Information Spreading on Networks
Most information spreading models consider that all individuals are identical
psychologically. They ignore, for instance, the curiosity level of people,
which may indicate that they can be influenced to seek for information given
their interest. For example, the game Pok\'emon GO spread rapidly because of
the aroused curiosity among users. This paper proposes an information
propagation model considering the curiosity level of each individual, which is
a dynamical parameter that evolves over time. We evaluate the efficiency of our
model in contrast to traditional information propagation models, like SIR or
IC, and perform analysis on different types of artificial and real-world
networks, like Google+, Facebook, and the United States roads map. We present a
mean-field approach that reproduces with a good accuracy the evolution of
macroscopic quantities, such as the density of stiflers, for the system's
behavior with the curiosity. We also obtain an analytical solution of the
mean-field equations that allows to predicts a transition from a phase where
the information remains confined to a small number of users to a phase where it
spreads over a large fraction of the population. The results indicate that the
curiosity increases the information spreading in all networks as compared with
the spreading without curiosity, and that this increase is larger in spatial
networks than in social networks. When the curiosity is taken into account, the
maximum number of informed individuals is reached close to the transition
point. Since curious people are more open to a new product, concepts, and
ideas, this is an important factor to be considered in propagation modeling.
Our results contribute to the understanding of the interplay between diffusion
process and dynamical heterogeneous transmission in social networks.Comment: 8 pages, 5 figure
MCD: A Modified Community Diversity Approach for Detecting Influential Nodes in Social Networks
Over the last couple of decades, Social Networks have connected people on the
web from across the globe and have become a crucial part of our daily life.
These networks have also rapidly grown as platforms for propagating products,
ideas, and opinions to target a wider audience. This calls for the need to find
influential nodes in a network for a variety of reasons, including the curb of
misinformation being spread across the networks, advertising products
efficiently, finding prominent protein structures in biological networks, etc.
In this paper, we propose Modified Community Diversity (MCD), a novel method
for finding influential nodes in a network by exploiting community detection
and a modified community diversity approach. We extend the concept of community
diversity to a two-hop scenario. This helps us evaluate a node's possible
influence over a network more accurately and also avoids the selection of seed
nodes with an overlapping scope of influence. Experimental results verify that
MCD outperforms various other state-of-the-art approaches on eight datasets
cumulatively across three performance metrics.Comment: 18 pages 4 Figure
Theories for influencer identification in complex networks
In social and biological systems, the structural heterogeneity of interaction
networks gives rise to the emergence of a small set of influential nodes, or
influencers, in a series of dynamical processes. Although much smaller than the
entire network, these influencers were observed to be able to shape the
collective dynamics of large populations in different contexts. As such, the
successful identification of influencers should have profound implications in
various real-world spreading dynamics such as viral marketing, epidemic
outbreaks and cascading failure. In this chapter, we first summarize the
centrality-based approach in finding single influencers in complex networks,
and then discuss the more complicated problem of locating multiple influencers
from a collective point of view. Progress rooted in collective influence
theory, belief-propagation and computer science will be presented. Finally, we
present some applications of influencer identification in diverse real-world
systems, including online social platforms, scientific publication, brain
networks and socioeconomic systems.Comment: 24 pages, 6 figure
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