89 research outputs found

    Cedars, March 20, 2008

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    https://digitalcommons.cedarville.edu/cedars/1522/thumbnail.jp

    SID 04, Social Intelligence Design:Proceedings Third Workshop on Social Intelligence Design

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    The BG News October 13, 1992

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    The BGSU campus student newspaper October 13, 1992. Volume 75 - Issue 35https://scholarworks.bgsu.edu/bg-news/6428/thumbnail.jp

    Unconscious Awareness of a Branded Life: Consumer Disillusionment and the Cultivated Commercialization of Public Health

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    By unraveling the intricately powerful influences of pharmaceutical funding, this project examines ways in which product marketing infiltrates and contaminates public awareness efforts in the healthcare industry. Specifically, the following work deconstructs ways in which Merck Pharmaceuticals & Co. crafted a product endorsement through social marketing and nationwide lobbying efforts to most efficiently profit from the company’s Gardasil vaccination. Through means of textual analysis, interviews, focus groups, and eyetracking experimentation, I use Merck’s product endorsement efforts to illuminate the complex dynamics muddling direct-to-consumer marketing and social marketing campaigns. Social cognitive theory (SCT) offers a strong supportive foundation from which to dissect viewer healthcare message processing. In conjunction with the behaviorally-oriented cannons of SCT, social trust theory and contemporary marketing scholarship further highlight the complicated ties uniting public policy, corporatized health-marketing operations, audience cognitions, and consumer behavior. By piecing together the various ways in which Merck Pharmaceuticals puppeteered public understanding of HPV and cervical cancer, this work encourages greater awareness for the corporate influence and political agendas that work hand in hand in delivering meaning to American reality. Results indicate viewer awareness of brand markings in Merck’s HPV social marketing campaign limit message effectiveness and negatively influence consumer trust. As such, my grounded analysis conceptualizes “unconscious awareness” as it relates to branded health communication. Emergent findings showcase broader societal implications by unveiling patterns of conditioned ambivalence toward commercialized messaging. This project speaks to the capitalized communications contaminating consumer trust and public health, and presents an argument for regulation realignment in the healthcare industry. Given the sensitive nature of public health message processing, and in light of the findings collected throughout this work, my multi-layered analysis petitions for regulatory guidelines which separately address and more clearly define executional protocols for social awareness efforts and direct-to-consumer marketing operations

    The Trail, 1992-02-06

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    https://soundideas.pugetsound.edu/thetrail_all/2579/thumbnail.jp

    Xavier University Newswire

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    https://www.exhibit.xavier.edu/student_newspaper/3827/thumbnail.jp

    Mirror - Vol. 35, No. 22 - March 31, 2010

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    The Mirror (sometimes called the Fairfield Mirror) is the official student newspaper of Fairfield University, and is published weekly during the academic year (September - May). It runs from 1977 - the present; current issues are available online.https://digitalcommons.fairfield.edu/archives-mirror/1788/thumbnail.jp

    Priming Middle School Females’ Engagement in Engineering and Technology

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    The purpose of this study was to validate data collected between 2009-2013 via an instrument used to assess middle school girls’ identification with and interest in engineering and technology following the Society of Women Engineers’ WOW events. Recognizing the importance of measuring the impact of such mentored E & T activities on young females’ attitudes about and interest in STEM, and more specifically, engineering and technology, SWE outreach experts developed a participant survey based on event objectives and domain knowledge, but never rigorously examined whether it produced statistically valid data that could be used to draw inferences about girls’ propensity to enter the field, essentially a priming factor for future engagement. Using exploratory and confirmatory factor analysis, the survey data evaluated in this study (N = 332) successfully validated a four factor latent construct, albeit not precisely as proposed with respect to item loading. Longitudinal use of such a validated tool could provide reliable data to better predict female engagement. It also establishes a jumping-off point for additional discourse and research on the effects of mentored E & T activities on female engagement in male-dominated career fields such as engineering and technology
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