Traveling Trends: Social Butterflies or Frequent Fliers?

Trending topics are the online conversations that grab collective attention on social media. They are continually changing and often reflect exogenous events that happen in the real world. Trends are localized in space and time as they are driven by activity in specific geographic areas that act as sources of traffic and information flow. Taken independently, trends and geography have been discussed in recent literature on online social media; although, so far, little has been done to characterize the relation between trends and geography. Here we investigate more than eleven thousand topics that trended on Twitter in 63 main US locations during a period of 50 days in 2013. This data allows us to study the origins and pathways of trends, how they compete for popularity at the local level to emerge as winners at the country level, and what dynamics underlie their production and consumption in different geographic areas. We identify two main classes of trending topics: those that surface locally, coinciding with three different geographic clusters (East coast, Midwest and Southwest); and those that emerge globally from several metropolitan areas, coinciding with the major air traffic hubs of the country. These hubs act as trendsetters, generating topics that eventually trend at the country level, and driving the conversation across the country. This poses an intriguing conjecture, drawing a parallel between the spread of information and diseases: Do trends travel faster by airplane than over the Internet?Comment: Proceedings of the first ACM conference on Online social networks, pp. 213-222, 201

Semantics-Space-Time Cube. A Conceptual Framework for Systematic Analysis of Texts in Space and Time

We propose an approach to analyzing data in which texts are associated with spatial and temporal references with the aim to understand how the text semantics vary over space and time. To represent the semantics, we apply probabilistic topic modeling. After extracting a set of topics and representing the texts by vectors of topic weights, we aggregate the data into a data cube with the dimensions corresponding to the set of topics, the set of spatial locations (e.g., regions), and the time divided into suitable intervals according to the scale of the planned analysis. Each cube cell corresponds to a combination (topic, location, time interval) and contains aggregate measures characterizing the subset of the texts concerning this topic and having the spatial and temporal references within these location and interval. Based on this structure, we systematically describe the space of analysis tasks on exploring the interrelationships among the three heterogeneous information facets, semantics, space, and time. We introduce the operations of projecting and slicing the cube, which are used to decompose complex tasks into simpler subtasks. We then present a design of a visual analytics system intended to support these subtasks. To reduce the complexity of the user interface, we apply the principles of structural, visual, and operational uniformity while respecting the specific properties of each facet. The aggregated data are represented in three parallel views corresponding to the three facets and providing different complementary perspectives on the data. The views have similar look-and-feel to the extent allowed by the facet specifics. Uniform interactive operations applicable to any view support establishing links between the facets. The uniformity principle is also applied in supporting the projecting and slicing operations on the data cube. We evaluate the feasibility and utility of the approach by applying it in two analysis scenarios using geolocated social media data for studying people's reactions to social and natural events of different spatial and temporal scales

Tracing the German Centennial Flood in the Stream of Tweets: First Lessons Learned

Social microblogging services such as Twitter result in massive streams of georeferenced messages and geolocated status updates. This real-time source of information is invaluable for many application areas, in particular for disaster detection and response scenarios. Consequently, a considerable number of works has dealt with issues of their acquisition, analysis and visualization. Most of these works not only assume an appropriate percentage of georeferenced messages that allows for detecting relevant events for a specific region and time frame, but also that these geolocations are reasonably correct in representing places and times of the underlying spatio-temporal situation. In this paper, we review these two key assumption based on the results of applying a visual analytics approach to a dataset of georeferenced Tweets from Germany over eight months witnessing several large-scale flooding situations throughout the country. Our results con rm the potential of Twitter as a distributed 'social sensor' but at the same time highlight some caveats in interpreting immediate results. To overcome these limits we explore incorporating evidence from other data sources including further social media and mobile phone network metrics to detect, confirm and refine events with respect to location and time. We summarize the lessons learned from our initial analysis by proposing recommendations and outline possible future work directions

Event detection in location-based social networks

With the advent of social networks and the rise of mobile technologies, users have become ubiquitous sensors capable of monitoring various real-world events in a crowd-sourced manner. Location-based social networks have proven to be faster than traditional media channels in reporting and geo-locating breaking news, i.e. Osama Bin Laden’s death was first confirmed on Twitter even before the announcement from the communication department at the White House. However, the deluge of user-generated data on these networks requires intelligent systems capable of identifying and characterizing such events in a comprehensive manner. The data mining community coined the term, event detection , to refer to the task of uncovering emerging patterns in data streams . Nonetheless, most data mining techniques do not reproduce the underlying data generation process, hampering to self-adapt in fast-changing scenarios. Because of this, we propose a probabilistic machine learning approach to event detection which explicitly models the data generation process and enables reasoning about the discovered events. With the aim to set forth the differences between both approaches, we present two techniques for the problem of event detection in Twitter : a data mining technique called Tweet-SCAN and a machine learning technique called Warble. We assess and compare both techniques in a dataset of tweets geo-located in the city of Barcelona during its annual festivities. Last but not least, we present the algorithmic changes and data processing frameworks to scale up the proposed techniques to big data workloads.This work is partially supported by Obra Social “la Caixa”, by the Spanish Ministry of Science and Innovation under contract (TIN2015-65316), by the Severo Ochoa Program (SEV2015-0493), by SGR programs of the Catalan Government (2014-SGR-1051, 2014-SGR-118), Collectiveware (TIN2015-66863-C2-1-R) and BSC/UPC NVIDIA GPU Center of Excellence.We would also like to thank the reviewers for their constructive feedback.Peer ReviewedPostprint (author's final draft

Extracting Personal Behavioral Patterns from Geo-Referenced Tweets

This paper presents an exploratory study of the potential of geo-referenced Twitter data for extracting knowledge about significant personal places, behaviors and potential interests of people. The study was done analysing two months’ worth of tweets from residents of the greater Seattle area

$1.00 per RT #BostonMarathon #PrayForBoston: analyzing fake content on Twitter

This study found that 29% of the most viral content on Twitter during the Boston bombing crisis were rumors and fake content.AbstractOnline social media has emerged as one of the prominent channels for dissemination of information during real world events. Malicious content is posted online during events, which can result in damage, chaos and monetary losses in the real world. We analyzed one such media i.e. Twitter, for content generated during the event of Boston Marathon Blasts, that occurred on April, 15th, 2013. A lot of fake content and malicious profiles originated on Twitter network during this event. The aim of this work is to perform in-depth characterization of what factors influenced in malicious content and profiles becoming viral. Our results showed that 29% of the most viral content on Twitter, during the Boston crisis were rumors and fake content; while 51% was generic opinions and comments; and rest was true information. We found that large number of users with high social reputation and verified accounts were responsible for spreading the fake content. Next, we used regression prediction model, to verify that, overall impact of all users who propagate the fake content at a given time, can be used to estimate the growth of that content in future. Many malicious accounts were created on Twitter during the Boston event, that were later suspended by Twitter. We identified over six thousand such user profiles, we observed that the creation of such profiles surged considerably right after the blasts occurred. We identified closed community structure and star formation in the interaction network of these suspended profiles amongst themselves

Improved targeted outdoor advertising based on geotagged social media data

With as many as 4 million passenger journeys within the London Underground system every weekday, the advertisement spaces across the stations hold considerable potential. However, the planning of specific advertisements across time and space is difficult to optimize as little is known about passers-by. Therefore, in order to generate detailed and quantifiable spatio-temporal information which is particular to each station area, we have explored local social media data. This research demonstrates how local interests can be mined from geotagged Tweets by using Latent Dirichlet Allocation, an unsupervised topic modelling method. The relative popularity of each of the key topics is then explored spatially and temporally between the station areas. Overall, this research demonstrates the value of using Geographical Information System and text-mining techniques to generate valuable spatio-temporal information on popular interests from Twitter data