1,873 research outputs found

    Mining Users’ Preference Similarities in E-commerce Systems Based on Webpage Navigation Logs

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    Mining users’ preference patterns in e-commerce systems is a fertile area for a great many application directions, such as shopping intention analysis, prediction and personalized recommendation. The web page navigation logs contain much potentially useful information, and provide opportunities for understanding the correlation between users’ browsing patterns and what they want to buy. In this article, we propose a web browsing history mining based user preference discovery method for e-commerce systems. First of all, a user-browsing-history-hierarchical-presentationgraph to established to model the web browsing histories of an individual in common e-commerce systems, and secondly an interested web page detection algorithm is designed to extract users’ preference. Finally, a new method called UPSAWBH (User Preference Similarity Calculation Algorithm Based on Web Browsing History), which measure the level of users’ preference similarity on the basis of their web page click patterns, is put forward. In the proposed UPSAWBH, we take two factors into account: 1) the number of shared web page click sequence, and 2) the property of the clicked web page that reflects users’ shopping preference in e-commerce systems. We conduct experiments on real dataset, which is extracted from the server of our self-developed e-commerce system. The results indicate a good effectiveness of the proposed approach

    A Pattern Approach to Examine the Design Space of Spatiotemporal Visualization

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    Pattern language has been widely used in the development of visualization systems. This dissertation applies a pattern language approach to explore the design space of spatiotemporal visualization. The study provides a framework for both designers and novices to communicate, develop, evaluate, and share spatiotemporal visualization design on an abstract level. The touchstone of the work is a pattern language consisting of fifteen design patterns and four categories. In order to validate the design patterns, the researcher created two visualization systems with this framework in mind. The first system displayed the daily routine of human beings via a polygon-based visualization. The second system showed the spatiotemporal patterns of co-occurring hashtags with a spiral map, sunburst diagram, and small multiples. The evaluation results demonstrated the effectiveness of the proposed design patterns to guide design thinking and create novel visualization practices
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