The impact of religious affiliation on trust in the context of electronic commerce

There is currently a growing literature on the role that trust plays in encouraging consumers to engage in e-commerce transactions. Various models have been proposed which aim to identify both the antecedents and outcomes of trust displayed towards e-commerce web sites. Increased trust is generally shown to increase positive user attitude which in turn is linked to increased willingness to buy. Studies have shown the antecedents of trust include variables such as the perceived reputation and size of the vendor organisation. The current paper explores the role of cultural variables as antecedents of trust with the main emphasis being on religious affiliation. Participants recruited from Christian, Muslim and other faiths were asked to interact with online bookstores identified as Christian, Muslim or Neutral. Trust and attitudes towards the web sites were measured and this data was used to test the hypothesis that same-religion sites would be trusted and liked more than other religion or neutral sites. This hypothesis was partially supported, but only for the Muslim participants. It was found that the Muslim group expressed significantly more trust in the Muslim site compared to the Christian site. They also expressed significantly more positive attitudes towards the Muslim online bookstore than the other two sites. The implications of these result for theories of web based trust and attitude are discussed along with the practical implications of the findings

On the emergent Semantic Web and overlooked issues

The emergent Semantic Web, despite being in its infancy, has already received a lotof attention from academia and industry. This resulted in an abundance of prototype systems and discussion most of which are centred around the underlying infrastructure. However, when we critically review the work done to date we realise that there is little discussion with respect to the vision of the Semantic Web. In particular, there is an observed dearth of discussion on how to deliver knowledge sharing in an environment such as the Semantic Web in effective and efficient manners. There are a lot of overlooked issues, associated with agents and trust to hidden assumptions made with respect to knowledge representation and robust reasoning in a distributed environment. These issues could potentially hinder further development if not considered at the early stages of designing Semantic Web systems. In this perspectives paper, we aim to help engineers and practitioners of the Semantic Web by raising awareness of these issues

Barriers and opportunities for evidence-based health service planning: the example of developing a Decision Analytic Model to plan services for sexually transmitted infections in the UK

Decision Analytic Models (DAMs) are established means of evidence-synthesis to differentiate between health interventions. They have mainly been used to inform clinical decisions and health technology assessment at the national level, yet could also inform local health service planning. For this, a DAM must take into account the needs of the local population, but also the needs of those planning its services. Drawing on our experiences from stakeholder consultations, where we presented the potential utility of a DAM for planning local health services for sexually transmitted infections (STIs) in the UK, and the evidence it could use to inform decisions regarding different combinations of service provision, in terms of their costs, cost-effectiveness, and public health outcomes, we discuss the barriers perceived by stakeholders to the use of DAMs to inform service planning for local populations, including (1) a tension between individual and population perspectives; (2) reductionism; and (3) a lack of transparency regarding models, their assumptions, and the motivations of those generating models

Dimensions of web site credibility and their relation to active trust and behavioural impact

This paper discusses two trends that threaten to undermine the effectiveness of online social marketing interventions: growing mistrust and competition. As a solution, this paper examines the relationships between Web site credibility, target audiences’ active trust and behaviour. Using structural equation modelling to evaluate two credibility models, this study concludes that Web site credibility is best considered a three-dimensional construct composed of expertise, trustworthiness and visual appeal, and that trust plays a partial mediating role between Web site credibility and behavioural impacts. The paper examines theoretical implications of conceptualizing Web sites according to a human credibility model, and factoring trust into Internet-based behavioural change interventions. Practical guidelines suggest ways to address these findings when planning online social marketing interventions

Web Service Trust: Towards A Dynamic Assessment Framework

Trust in software services is a key prerequisite for the success and wide adoption of services-oriented computing (SOC) in an open Internet world. However, trust is poorly assessed by existing methods and technologies, especially in dynamically composed and deployed SOC systems. In this paper, we discuss current methods for assessing trust in service-oriented computing and identify gaps of current platforms, in particular with regards to runtime trust assessment. To address these gaps, we propose a model of runtime trust assessment of software services and introduce a framework for realizing the model. A key characteristic of our approach is the support that it offers for customizable assessment of trust based on evidence collected during the operation of software services and its ability to combine this evidence with subjective assessments coming from service clients

Utilising Provenance to Enhance Social Computation

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