Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online

Selection of Software Product Line Implementation Components Using Recommender Systems: An Application to Wordpress

In software products line (SPL), there may be features which can be implemented by different components, which means there are several implementations for the same feature. In this context, the selection of the best components set to implement a given configuration is a challenging task due to the high number of combinations and options which could be selected. In certain scenarios, it is possible to find information associated with the components which could help in this selection task, such as user ratings. In this paper, we introduce a component-based recommender system, called (REcommender System that suggests implementation Components from selecteD fEatures), which uses information associated with the implementation components to make recommendations in the domain of the SPL configuration. We also provide a RESDEC reference implementation that supports collaborative-based and content-based filtering algorithms to recommend (i.e., implementation components) regarding WordPress-based websites configuration. The empirical results, on a knowledge base with 680 plugins and 187 000 ratings by 116 000 users, show promising results. Concretely, this indicates that it is possible to guide the user throughout the implementation components selection with a margin of error smaller than 13% according to our evaluation.Ministerio de Economía y Competitividad RTI2018-101204-B-C22Ministerio de Economía y Competitividad TIN2014-55894-C2-1-RMinisterio de Economía y Competitividad TIN2017-88209-C2-2-RMinisterio de Economía, Industria y Competitividad MCIU-AEI TIN2017-90644-RED

Algorithms and Architecture for Real-time Recommendations at News UK

Recommendation systems are recognised as being hugely important in industry, and the area is now well understood. At News UK, there is a requirement to be able to quickly generate recommendations for users on news items as they are published. However, little has been published about systems that can generate recommendations in response to changes in recommendable items and user behaviour in a very short space of time. In this paper we describe a new algorithm for updating collaborative filtering models incrementally, and demonstrate its effectiveness on clickstream data from The Times. We also describe the architecture that allows recommendations to be generated on the fly, and how we have made each component scalable. The system is currently being used in production at News UK.Comment: Accepted for presentation at AI-2017 Thirty-seventh SGAI International Conference on Artificial Intelligence. Cambridge, England 12-14 December 201

Discovering the Impact of Knowledge in Recommender Systems: A Comparative Study

Recommender systems engage user profiles and appropriate filtering techniques to assist users in finding more relevant information over the large volume of information. User profiles play an important role in the success of recommendation process since they model and represent the actual user needs. However, a comprehensive literature review of recommender systems has demonstrated no concrete study on the role and impact of knowledge in user profiling and filtering approache. In this paper, we review the most prominent recommender systems in the literature and examine the impression of knowledge extracted from different sources. We then come up with this finding that semantic information from the user context has substantial impact on the performance of knowledge based recommender systems. Finally, some new clues for improvement the knowledge-based profiles have been proposed.Comment: 14 pages, 3 tables; International Journal of Computer Science & Engineering Survey (IJCSES) Vol.2, No.3, August 201