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An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms
This is the post-print version of the final paper published in Industrial Marketing Management. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2013 Elsevier B.V.Industrial marketing planning is a typical example of an unstructured decision making problem due to the large number of variables to consider and the uncertainty imposed on those variables. Although abundant studies identified barriers and facilitators of effective industrial marketing planning in practice, the literature still lacks practical tools and methods that marketing managers can use for the task. This paper applies fuzzy cognitive maps (FCM) to industrial marketing planning. In particular, agent based inference method is proposed to overcome dynamic relationships, time lags, and reusability issues of FCM evaluation. MACOM simulator also is developed to help marketing managers conduct what-if scenarios to see the impacts of possible changes on the variables defined in an FCM that represents industrial marketing planning problem. The simulator is applied to an industrial marketing planning problem for a global software service company in South Korea. This study has practical implication as it supports marketing managers for industrial marketing planning that has large number of variables and their cause–effect relationships. It also contributes to FCM theory by providing an agent based method for the inference of FCM. Finally, MACOM also provides academics in the industrial marketing management discipline with a tool for developing and pre-verifying a conceptual model based on qualitative knowledge of marketing practitioners.Ministry of Education, Science and Technology (Korea
A group learning management method for intelligent tutoring systems
In this paper we propose a group management specification and execution method that seeks a compromise between simple course design and complex adaptive group interaction. This is achieved through an authoring method that proposes predefined scenarios to the author. These scenarios already include complex learning interaction protocols in which student and group models use and update are automatically included. The method adopts ontologies to represent domain and student models, and object Petri nets to specify the group interaction protocols. During execution, the method is supported by a multi-agent architecture
Analysis and design of multiagent systems using MAS-CommonKADS
This article proposes an agent-oriented methodology called MAS-CommonKADS and develops a case study. This methodology extends the knowledge engineering methodology CommonKADSwith techniquesfrom objectoriented and protocol engineering methodologies. The methodology consists of the development of seven models: Agent Model, that describes the characteristics of each agent; Task Model, that describes the tasks that the agents carry out; Expertise Model, that describes the knowledge needed by the agents to achieve their goals; Organisation Model, that describes the structural relationships between agents (software agents and/or human agents); Coordination Model, that describes the dynamic relationships between software agents; Communication Model, that describes the dynamic relationships between human agents and their respective personal assistant software agents; and Design Model, that refines the previous models and determines the most suitable agent architecture for each agent, and the requirements of the agent network
Multi-Agent Cooperation for Particle Accelerator Control
We present practical investigations in a real industrial controls environment
for justifying theoretical DAI (Distributed Artificial Intelligence) results,
and we discuss theoretical aspects of practical investigations for
accelerator control and operation. A generalized hypothesis is introduced,
based on a unified view of control, monitoring, diagnosis, maintenance and
repair tasks leading to a general method of cooperation for expert systems
by exchanging hypotheses. This has been tested for task and result sharing
cooperation scenarios. Generalized hypotheses also allow us to treat the
repetitive diagnosis-recovery cycle as task sharing cooperation. Problems
with such a loop or even recursive calls between the different agents are
discussed
A survey of agent-oriented methodologies
This article introduces the current agent-oriented methodologies. It discusses what approaches have been followed (mainly extending existing object oriented and knowledge engineering methodologies), the suitability of these approaches for agent modelling, and some conclusions drawn from the survey
Towards a Tool-based Development Methodology for Pervasive Computing Applications
Despite much progress, developing a pervasive computing application remains a
challenge because of a lack of conceptual frameworks and supporting tools. This
challenge involves coping with heterogeneous devices, overcoming the
intricacies of distributed systems technologies, working out an architecture
for the application, encoding it in a program, writing specific code to test
the application, and finally deploying it. This paper presents a design
language and a tool suite covering the development life-cycle of a pervasive
computing application. The design language allows to define a taxonomy of
area-specific building-blocks, abstracting over their heterogeneity. This
language also includes a layer to define the architecture of an application,
following an architectural pattern commonly used in the pervasive computing
domain. Our underlying methodology assigns roles to the stakeholders, providing
separation of concerns. Our tool suite includes a compiler that takes design
artifacts written in our language as input and generates a programming
framework that supports the subsequent development stages, namely
implementation, testing, and deployment. Our methodology has been applied on a
wide spectrum of areas. Based on these experiments, we assess our approach
through three criteria: expressiveness, usability, and productivity
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