Supporting user interaction and social relationship formation in a collaborative online shopping context

The combination of online shopping and social media allow people with similar shopping interests and experiences to share, comment, and discuss about shopping from anywhere and at any time, which also leads to the emergence of online shopping communities. Today, more people turn to online platforms to share their opinions about products, solicit various opinions from their friends, family members, and other customers, and have fun through interactions with others with similar interests. This dissertation explores how collaborative online shopping presents itself as a context and platform for users\u27 interpersonal interactions and social relationship formation through a series of studies. First, a qualitative interview study shows that online shoppers believe that shopping-related interactions have a positive impact on their social bonds. However, there is uncertainty around the appropriateness of discussing shopping in online marketplaces, forums, and social networking sites between strangers and friends. These uncertainties act as strong deterrents that limit further interactions between users with shared shopping interests. Next, a mix of lab experiments and focus groups demonstrate how informational support and social support affect user participation and relationships, the impact of social structure on interpersonal relationship formation between community members, and the development of desire to be socially connected with others through real-time text conversations on shopping topics. Moreover, a combination of interviews, focus groups, and online survey identify four types of personas to help illustrate the complex nature of user participation and behaviors in online shopping communities: Opportunists, Contributors, Explorers, and Followers. Finally, an online experiment study with 50 participants implements problem-solving tasks to examine users’ relationship building in computer-mediated online shopping groups and the effects of interpersonal relationships on user behaviors in collaborative online shopping contexts. The results suggest that users may develop desire to be socially connected after working on implemented collaborative problem-solving tasks within the group, and the perceived social connectedness may encourage user engagement and contribution behaviors in online shopping groups and communities. The results also show that such help-giving, collaborative tasks lead to developing social capital and facilitating social support that have more significant impacts on user behaviors over the long term

Internet addiction in students: prevalence and risk factors

The last decade has witnessed a large increase in research on the newly emerging mental health problem of Internet addiction. Rather than looking at Internet addiction per se, this study focused on particular activities on the Internet that might be potentially addictive and linked them to personality traits that might predispose individuals to Internet addiction. The aims of this study were (i) to assess the prevalence of clinically significant levels of Internet addiction, and to (ii) discern the interplay between personality traits and specific Internet uses in increasing the risk for Internet addiction. This cross-sectional online survey used data from 2,257 students of an English university. Results indicated that 3.2% of the students were classified as being addicted to the Internet. The included personality traits and uses of online activities explained 21.5% of the variance in Internet addiction. A combination of online shopping and neuroticism decreased the risk for Internet addiction, whereas a combination of online gaming and openness to experience increased it. In addition to this, frequent usage of online shopping and social online activities, high neuroticism and low agreeableness significantly increased the chances of being addicted to the Internet. Findings and their implications are discussed

The Influence of Opinion Leaders towards the Purchase Intentions of Consumers in the Virtual Communities of Consumption

Tohoku University大滝精一課

Social support, social capital and online community e-loyalty: an empirical study

Online communities, as an essential manifestation of online social relationships, sociality factors (including social support factors and social relationship factors, etc.) ought to facilitate the formation of community trust and community satisfaction. However, although the existing literature has explored the underlying mechanisms of online community trust and satisfaction formation, few studies implemented research from the integrated sociality perspectives. In this thesis, we integrate social capital theory and social support theory to consider social capital and social support as important antecedent social factors in forming community trust and community satisfaction, which influence users' trust and satisfaction in online communities. Community trust and satisfaction further promote community loyalty. Specifically, this thesis scrutinizes the influence of three levels of social support factors such as information support, emotional support, and human-computer network management support and three kinds of social capital such as structure, cognition, and relationship to online community trust and satisfaction. Based on the proposed research model, 430 online community users' survey data were collected through an empirical questionnaire and the research model was tested through the partial least squares structural equation model method. The results of the thesis suggest that social support factors, including information support, emotional support, and interpersonal network interaction support, and social capital factors including structural capital, relational capital, and cognitive capital significantly affect community users' loyalty not only directly but also indirectly through enhancing community users' trust and satisfaction. Thus, users' trust and satisfaction with the community are significant mediating variables.Nas comunidades online, como uma importante manifestação das relações sociais online, os fatores de socialidade (incluindo fatores de apoio social e fatores de relacionamento social) devem facilitar a formação de confiança e satisfação da comunidade. No entanto, embora a literatura existente tenha explorado os mecanismos subjacentes à formação da confiança e da satisfação da comunidade online, poucos estudos consideraram a perspectiva social de forma integrada. Nesta tese, integramos a teoria do capital social e a teoria do suporte social para considerar o capital social e o suporte social como importantes fatores sociais antecedentes na formação da confiança e satisfação da comunidade, que influenciam a confiança e a satisfação dos utilizadores em comunidades online. A confiança e a satisfação da comunidade promovem ainda mais a lealdade da comunidade. Especificamente, esta tese estuda a influência de três níveis de fatores de suporte social - suporte de informação, suporte emocional e suporte de gestão da relação homen-computador - e três tipos de capital social - estrutura, cognição e relacionamento - na confiança e satisfação da comunidade online. Com base no modelo de pesquisa proposto, 430 observações de utilizadores de comunidades online foram recolhidos através de um questionário. O modelo de pesquisa foi testado através de métodos de equação estruturais. Os resultados da tese relevam que fatores de suporte social, incluindo suporte de informação, suporte emocional e suporte de interação de rede interpessoal, e fatores de capital social, incluindo capital estrutural, capital relacional e capital cognitivo, afetam significativamente a lealdade dos utilizadores da comunidade, não apenas diretamente mas também indiretamente, aumentando a confiança e a satisfação dos utilizadores da comunidade; a confiança e a satisfação dos usuários com a comunidade são variáveis mediadoras importantes

Community and Social Media Use among Early PEV Drivers

Plug-in electric vehicles (PEVs) are now being offered for sale to consumers. Contemporaneously, multi-way social interactions among individuals, groups, businesses, governments, and other actors are increasingly facilitated by communication technologies: we take this to be “social media.” Can this confluence facilitate the formation of new interest-based communities among plug-in electric vehicle (PEV) buyers? How might this be important to promoting PEVs? This paper presents the results of 28 in-depth interviews with household PEV drivers in San Diego, California. These PEV drivers show wide variation in their descriptions of who they believe PEV drivers to be, conceptualizations of a PEV, uses of social media to engage other members of the community, and socially mediated and face-to-face interactions with other PEV drivers. Better understanding of the relationship between emerging PEV markets, social media and consumer-based communities will affect the ongoing management of transitions to electric-mobility

Traffic Monetization on Community E-commerce Platforms: Trust in Virtual Communities and Its Effect on Actual Purchase

In China, major community e-commerce websites are focusing on increasing customer bases by converting members in their virtual communities into online buyers, which is one of the important ways of monetizing social traffic. Based on the Stimulus-Organism-Response (S-O-R) theory, this paper proposes and empirically tests a model of trust in virtual communities. We will collect data through online questionnaire surveys with users of Little Red Book, followed by structural equation modeling to analyze the influence mechanism of community e-commerce platform characteristics on consumers’ trust. The expected results will show the full mediation effects of interactivity and presence in the relationship between the quality of user-generated content (UGC) and the influence of key opinion leader (KOL) in virtual communities and trust. And consumers’ identity trust, cognitive trust as well as emotional trust will all significantly promote their actual purchases. This paper fills the research gap of trust mechanism on community e-commerce platforms. It also guides the community e-commerce platforms to encourage users to generate more high-quality content and promote major brands to cooperate with KOLs to accelerate the monetization of social traffic in virtual communities

Tourism communities and social ties: the role of online and offline tourist social networks in building social capital and sustainable practice.

Mobile connectivity enables the adoption of new ways to connect with social networks which are changing how we might, and could, seek support. In the tourism domain we increasingly blend online and offline presence to engage with social networks in the spatial location, at a distance and across time. This paper explores the forms of community that exist in physical tourism contexts, contexts not previously analysed through a community lens, and explores how mobile technology is creating connections within and beyond existing social networks. It examines how sustainable tourism can be enhanced by mobile connectivity through new space-time practices and using ephemeral interpersonal relationships to harness niche groups to create bottom-up social systems interested in sharing experiences, ideas and resources. Special attention is given to the concept of gelling socialities which proposes a less ridged network structure, and to the need to understand the increasingly liquid social dynamics of mobile social interactions. The paper adds to the theories surrounding community, social ties and tourism’s value to society. It draws on data from in-depth interviews undertaken while designing and testing a collaborative travel app. It contributes to growing research into the new technologies increasingly available for sustainable tourism marketing and implementation

Spending time with money: from shared values to social connectivity

This article has been made available through the Brunel Open Access Publishing Fund.There is a rapidly growing momentum driving the development of mobile payment systems for co-present interactions, using near-field communication on smartphones and contactless payment systems. The design (and marketing) imperative for this is to enable faster, simpler, effortless and secure transactions, yet our evidence shows that this focus on reducing transactional friction may ignore other important features around making payments. We draw from empirical data to consider user interactions around financial exchanges made on mobile phones. Our findings examine how the practices around making payments support people in making connections, to other people, to their communities, to the places they move through, to their environment, and to what they consume. While these social and community bonds shape the kinds of interactions that become possible, they also shape how users feel about, and act on, the values that they hold with their co-users. We draw implications for future payment systems that make use of community connections, build trust, leverage transactional latency, and generate opportunities for rich social interactions

Social Media and Consumer Culture: Addicted to the Idealized Consumer

For better or for worse, social media has become party of the fabric of society. As technology and social networking sites increasingly affect the behavior and culture around us, signs of digital addiction are on the rise. This article discusses the connection between consumer culture and social networking site addiction