63,415 research outputs found
Crisis Communication Patterns in Social Media during Hurricane Sandy
Hurricane Sandy was one of the deadliest and costliest of hurricanes over the
past few decades. Many states experienced significant power outage, however
many people used social media to communicate while having limited or no access
to traditional information sources. In this study, we explored the evolution of
various communication patterns using machine learning techniques and determined
user concerns that emerged over the course of Hurricane Sandy. The original
data included ~52M tweets coming from ~13M users between October 14, 2012 and
November 12, 2012. We run topic model on ~763K tweets from top 4,029 most
frequent users who tweeted about Sandy at least 100 times. We identified 250
well-defined communication patterns based on perplexity. Conversations of most
frequent and relevant users indicate the evolution of numerous storm-phase
(warning, response, and recovery) specific topics. People were also concerned
about storm location and time, media coverage, and activities of political
leaders and celebrities. We also present each relevant keyword that contributed
to one particular pattern of user concerns. Such keywords would be particularly
meaningful in targeted information spreading and effective crisis communication
in similar major disasters. Each of these words can also be helpful for
efficient hash-tagging to reach target audience as needed via social media. The
pattern recognition approach of this study can be used in identifying real time
user needs in future crises
Recommended from our members
Verifying baselines for crisis event information classification on Twitter
Social media are rich information sources during and in the aftermath of crisis events such as earthquakes and terrorist attacks. Despite myriad challenges, with the right tools, significant insight can be gained which can assist emergency responders and related applications. However, most extant approaches are incomparable, using bespoke definitions, models, datasets and even evaluation metrics. Furthermore, it is rare that code, trained models, or exhaustive parametrisation details are made openly available. Thus, even confirmation of self-reported performance is problematic; authoritatively determining the state of the art (SOTA) is essentially impossible. Consequently, to begin addressing such endemic ambiguity, this paper seeks to make 3 contributions: 1) the replication and results confirmation of a leading (and generalisable) technique; 2) testing straightforward modifications of the technique likely to improve performance; and 3) the extension of the technique to a novel and complimentary type of crisis-relevant information to demonstrate it’s generalisability
Social Media for Cities, Counties and Communities
Social media (i.e., Twitter, Facebook, Flickr, YouTube) and other tools and services with user- generated content have made a staggering amount of information (and misinformation) available. Some government officials seek to leverage these resources to improve services and communication with citizens, especially during crises and emergencies. Yet, the sheer volume of social data streams generates substantial noise that must be filtered. Potential exists to rapidly identify issues of concern for emergency management by detecting meaningful patterns or trends in the stream of messages and information flow. Similarly, monitoring these patterns and themes over time could provide officials with insights into the perceptions and mood of the community that cannot be collected through traditional methods (e.g., phone or mail surveys) due to their substantive costs, especially in light of reduced and shrinking budgets of governments at all levels. We conducted a pilot study in 2010 with government officials in Arlington, Virginia (and to a lesser extent representatives of groups from Alexandria and Fairfax, Virginia) with a view to contributing to a general understanding of the use of social media by government officials as well as community organizations, businesses and the public. We were especially interested in gaining greater insight into social media use in crisis situations (whether severe or fairly routine crises, such as traffic or weather disruptions)
Are black friday deals worth it? Mining twitter users' sentiment and behavior response
The Black Friday event has become a global opportunity for marketing and companies’
strategies aimed at increasing sales. The present study aims to understand consumer behavior
through the analysis of user-generated content (UGC) on social media with respect to the Black Friday
2018 offers published by the 23 largest technology companies in Spain. To this end, we analyzed
Twitter-based UGC about companies’ offers using a three-step data text mining process. First, a Latent
Dirichlet Allocation Model (LDA) was used to divide the sample into topics related to Black Friday.
In the next step, sentiment analysis (SA) using Python was carried out to determine the feelings
towards the identified topics and offers published by the companies on Twitter. Thirdly and finally,
a data-text mining process called textual analysis (TA) was performed to identify insights that could
help companies to improve their promotion and marketing strategies as well as to better understand
the customer behavior on social media. The results show that consumers had positive perceptions of
such topics as exclusive promotions (EP) and smartphones (SM); by contrast, topics such as fraud (FA),
insults and noise (IN), and customer support (CS) were negatively perceived by customers. Based on
these results, we offer guidelines to practitioners to improve their social media communication.
Our results also have theoretical implications that can promote further research in this area
- …