Social Media Text Mining Framework for Drug Abuse: An Opioid Crisis Case Analysis

Social media is considered as a promising and viable source of data for gaining insights into various disease conditions, patients’ attitudes and behaviors, and medications. The daily use of social media provides new opportunities for analyzing several aspects of communication. Social media as a big data source can be used to recognize communication and behavioral themes of problematic use of prescription drugs. Mining and analyzing such media have challenges and limitations with respect to topic deduction and data quality. There is a need for a structured approach to efficiently and effectively analyze social media content related to drug abuse in a manner that can mitigate the challenges surrounding the use of this data source. Following a design science research methodology, the research aims at developing and evaluating a framework for mining and analyzing social media content related to drug abuse in a manner that will mitigate challenges and limitations related to topic deduction and data quality. The framework consists of four phases: Topic Discovery and Detection; Data Collection; Data Preparation and Quality; and Analysis and Results. The topic discovery and detection phase consists of a topic expansion stage for the drug abuse related topics that address the research domain and objectives. The topic expansion is based on different terms related to keywords, categories, and characteristics of the topic of interest and the objective of monitoring. To formalize the process and supporting artifacts, we create an ontology for drug abuse that captures the different categories that exist in the topic expansion and the literature. The data collection phase is characterized by the date range, social media platforms, search keywords, and a set of inclusion/exclusion criteria. The data preparation and quality phase is mainly concerned with obtaining high-quality data to mitigate problems with data veracity. In this phase, we pre-process the collected data then we evaluate the quality of the data, with respect to the terms and objectives of the research topic phase, using a data quality evaluation matrix. Finally, in the data analysis phase, the researcher can choose the suitable analysis approach. We used a combination of unsupervised and supervised machine learning approaches, including opinion and content analysis modeling. We demonstrate and evaluate the applicability of the proposed framework to identify common concerns toward opioid crisis from two perspectives; the addicted users’ perspective and the public’s (non-addicted users) perspective. In both cases, data is collected from twitter using Crimson Hexagon, a social media analytics tool for data collection and analysis. Natural language processing is used for data preparation and pre-processing. Different data visualization techniques such as, word clouds and clustering visualization, are used to form a deeper understanding of the relationships among the identified themes for the selected communities. The results help in understanding concerns of the public and opioid addicts towards the opioid crisis in the United States. Results of this study could help in understanding the problem aspects and provide key input when it comes to defining and implementing innovative solutions/strategies to face the opioid epidemic. From a theoretical perspective, this study highlights the importance of developing and adapting text mining techniques to social media for drug abuse. This study proposes a social media text mining framework for drug abuse research which lead to a good quality of datasets. Emphasis is placed on developing methods for improving the discovery and identification of topics in social media domains characterized by a plethora of highly diverse terms and a lack of commonly available dictionary/language by the community such as in the opioid and drug abuse case. From a practical perspective, automatically analyzing social media users’ posts using machine learning tools can help in understanding the public themes and topics that exist in the recent discussions of online users of social media networks. This could help in developing proper mitigation strategies. Examples of such strategies can be gaining insights from the discussion topics to make the opioid media campaigns more effective in preventing opioid misuse. Finally, the study helps address some of the U.S. Department of Health and Human Services (HHS) five-point strategy by providing a systematic approach that could support conducting better research on addiction and drug abuse and strengthening public health data reporting and collection using social media data

Effectiveness of Corporate Social Media Activities to Increase Relational Outcomes

This study applies social media analytics to investigate the impact of different corporate social media activities on user word of mouth and attitudinal loyalty. We conduct a multilevel analysis of approximately 5 million tweets regarding the main Twitter accounts of 28 large global companies. We empirically identify different social media activities in terms of social media management strategies (using social media management tools or the web-frontend client), account types (broadcasting or receiving information), and communicative approaches (conversational or disseminative). We find positive effects of social media management tools, broadcasting accounts, and conversational communication on public perception

Characterizing Geo-located Tweets in Brazilian Megacities

This work presents a framework for collecting, processing and mining geo-located tweets in order to extract meaningful and actionable knowledge in the context of smart cities. We collected and characterized more than 9M tweets from the two biggest cities in Brazil, Rio de Janeiro and S\~ao Paulo. We performed topic modeling using the Latent Dirichlet Allocation model to produce an unsupervised distribution of semantic topics over the stream of geo-located tweets as well as a distribution of words over those topics. We manually labeled and aggregated similar topics obtaining a total of 29 different topics across both cities. Results showed similarities in the majority of topics for both cities, reflecting similar interests and concerns among the population of Rio de Janeiro and S\~ao Paulo. Nevertheless, some specific topics are more predominant in one of the cities

Characterizing Geo-located Tweets in Brazilian Megacities

This work presents a framework for collecting, processing and mining geo-located tweets in order to extract meaningful and actionable knowledge in the context of smart cities. We collected and characterized more than 9M tweets from the two biggest cities in Brazil, Rio de Janeiro and S\~ao Paulo. We performed topic modeling using the Latent Dirichlet Allocation model to produce an unsupervised distribution of semantic topics over the stream of geo-located tweets as well as a distribution of words over those topics. We manually labeled and aggregated similar topics obtaining a total of 29 different topics across both cities. Results showed similarities in the majority of topics for both cities, reflecting similar interests and concerns among the population of Rio de Janeiro and S\~ao Paulo. Nevertheless, some specific topics are more predominant in one of the cities

Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies

t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to new business models based on the bidirectionality of communication between companies and Internet users. Digital marketing, new business models, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies have started to see the digital ecosystem as not only their present, but also as their future. From this long-term perspective, companies are concerned about sustainability and the growth of their business models. There are new business models on the Internet that support social causes, new platforms aimed at supporting social and sustainable projects, and digital advertising campaigns promoting sustainability. The overarching aim of this Special Issue was to analyze the development of these new strategies as well as their influence on the sustainability of digital marketing strategies. Therefore, we aimed to analyze how companies adopt these new technologies in a digital environment that is increasingly concerned with the sustainability of business models and actions on the Internet