SOCIAL PERSUASIVE EDUCATION CLOUD MODEL – A CASE STUDY

The cloud based smart classroom helps in teaching, learning and assessment methods. This paper proposes taxonomy of each education system processes namely teaching, learning, assessment and school management prevalent presently with underlying communication process based on social support and persuasive theories. Learning and Teaching Expo of Hong Kong during December 2014 helped to test the propositions that education cloud provides social support (P1), persuasive support (P2) and social persuasive support (P3) and to come up with the taxonomy of education cloud and processes involved. This case study was done by visiting the expo, seeing demonstrations, interviewing the educational product providers and analyzing secondary data provided by them through pamphlets and websites. The designed taxonomy will help all stakeholders of educational institutions to classify the education cloud environment. The stakeholders could consider the features that meet their needs and implement the educational processes efficiently

Integrating Taxonomies into Theory-Based Digital Health Interventions for Behavior Change: A Holistic Framework

Digital health interventions have been emerging in the last decade. Due to their interdisciplinary nature, digital health interventions are guided and influenced by theories (e.g., behavioral theories, behavior change technologies, persuasive technology) from different research communities. However, digital health interventions are always coded using various taxonomies and reported in insufficient perspectives. The inconsistency and incomprehensiveness will bring difficulty for conducting systematic reviews and sharing contributions among communities. Based on existing related work, therefore, we propose a holistic framework that embeds behavioral theories, behavior change technique (BCT) taxonomy, and persuasive system design (PSD) principles. Including four development steps, two toolboxes, and one workflow, our framework aims to guide digital health intervention developers to design, evaluate, and report their work in a formative and comprehensive way

Rhetorics of Invitation and Refusal in Terry Tempest Williams\u27s The Open Space of Democracy

This essay aims to break through an impasse in scholarship about the uses and limits of invitational rhetoric for social change. After analyzing the arguments about invitational approaches to communication, the essay focuses on a case (concerning freedom of expression after September 11) wherein invitations to listen have been refused. In examining the refusal stage of the invitational encounter, I find that what interlocutors chose to do after being refused is as important as the gesture of invitation itself. The choice to publicize refusals to listen, for example, reveals previously unconsidered ways that invitational rhetoric succeeds in getting marginalized points of view heard, and reinvigorating democratic practice. Using the example of Terry Tempest Williams\u27s book The Open Space of Democracy, the online journal she kept during her book tour, and student activism surrounding her campus visit at Florida Gulf State University, I examine ways out of binary constructions of rhetorical modes in their conceptual, isolated forms, and into studying the dynamic ecologies of modes like invitational rhetoric

Conferring resistance to digital disinformation: the innoculating influence of procedural news knowledge

Despite the pervasiveness of digital disinformation in society, little is known about the individual characteristics that make some users more susceptible to erroneous information uptake than others, effectively dividing the media audience into prone and resistant groups. This study identifies and tests procedural news knowledge as a consequential civic resource with the capacity to inoculate audiences from disinformation and close this “resistance gap.” Engaging the persuasion knowledge model, the study utilizes data from two national surveys to demonstrate that possessing working knowledge of how the news media operate aids in the identification and effects of fabricated news and native advertising.Accepted manuscrip

Broadcasting to the masses or building communities: Polish political parties online communication during the 2011 election

The professionalisation of political communication is an evolutionary process (Lilleker & Negrine, 2002), a process that adapts to trends in communication in order to better engage and persuade the public. One of the most dramatic developments in communication has been the move towards social communication via the Internet. It is argued to affect every area of public communication, from commercial advertising and public relations to education (Macnamara, 2010). It is no longer sufficient to have an online presence; we are now in an age of i-branding; with the ‘i’ standing for interactive. Yet, trends in online political electoral campaigning over recent years indicate a shallow adoption of Web 2.0 tools, features and platforms; limited interactivity; and managed co-production. The Internet is now embedded as a campaigning tool however, largely, the technologies are adapted to the norms of political communication rather than technologies impacting upon internal organizational structures, party relationships to members and supporters, or the content and style of their communication. We examine these themes, and develop them through a focus on the targeting and networking strategies of political parties, in more detail in the context of the Polish parliamentary election of 2011. Through a sophisticated content analysis and coding scheme our paper examines the extent to which parties use features that are designed to inform, engage, mobilise or allow interaction, which audiences they seek to communicate with and how these fit communication strategies. Comparing these findings with maps built from webcrawler analysis we build a picture of the strategies of the parties and the extent to which this links to short and long term political goals. This paper firstly develops our rationale for studying party and candidate use of the Internet during elections within the Polish context. Secondly we develop a conceptual framework which contrasts the politics as usual thesis (Margolis & Resnick, 2000) with arguments surrounding the social shaping of technologies (Lievrouw, 2006) and the impact on organisational adoption of communication technologies and post-Obama trends in Internet usage (Lilleker & Jackson, 2011) and posit that, despite the threats from an interactive strategy (Stromer-Galley, 2000) one would be expected within the context of a networked society (Van Dyjk, 2006). Following an overview of our methodology and innovative analysis strategy, we present our data which focuses on three key elements. Firstly we focus on the extent to which party and candidate websites inform, engage, mobilise or permit interaction (Lilleker et al, 2011). Secondly we assess the extent to which websites attract different visitor groups (Lilleker & Jackson, 2011) and build communities (Lilleker & Koc-Michalska, 2012). Thirdly we assess the reach strategies of the websites using Webcrawler technology which analyses the use of hyperlinks and whether parties lock themselves within cyberghettoes (Sunstein, 2007) or attempt to harness the power of the network (Benkler, 2006)

„Svako zlo za neko dobro“: humor i persuazija u slikama s društvenih mreža tijekom lockdowna

During the COVID-19 lockdowns, images (memes, GIFs, pictures, etc.) were largely consumed via social media. The purpose of the study is to establish a relevant research model in order to contextualize images as transmedia communicative documents during lockdowns (March-June 2020). The research method is a visual semiotic analysis used to evaluate the data for inter-coded reliability. The corpus is comprised of 300 visual representations identified regarding the salient participants metaphorically represented as “real”. On the one hand, the semantic-sensory relationships between images and viewers rhetorically imply a proverbial frame ‘Every cloud has a silver lining’; on the other hand, the persuasive concept of humour is established by multimodal tools, which further shape the audience. The salient domains of ‘staying home’ and ‘going away’ point towards more specific variables, e.g. education or tourism. The results confirm the modality judgement of humorous construct as a valuable document regarding the pandemic situation. According to its unique rhetorical features produced by the image-message-receiver relationships, the consolidation of data sets the ground for strategies and signifiers, with the function of a) presenting the adaptation of norms and b) setting the ground for consequent studies. Conclusively, the survey was conducted at Juraj Dobrila University of Pula, which confirmed students’ positive attitudes about using images for visual literacy. New findings are juxtaposed with previous knowledge in order to enforce the proposed research as a model for further narrative cognition. One such example is the burning question of how the media shapes the general public opinion on the coronavirus vaccine.Tijekom lockdowna uslijed pandemije bolesti COVID-19, putem društvenih mreža uvelike su se konzumirale slike (memovi, GIF-ovi, fotografije itd.). Svrha je istraživanja uspostaviti relevantan transmedijski komunikološki istraživački model kojim se pomoću slika kontekstualno dokumentira određeni period (ožujak – lipanj 2020.). Metoda je vizualna semiotička analiza, kojom se ispituju pouzdanosti kodiranja između slika. Korpus čini 300 vizualnih reprezentacija odabranih prema njihovim istaknutim sudionicima metaforički zastupljenima u odnosu na „stvarnost“. S jedne strane, semantičko-osjetilna veza između slike i promatrača retorički se implicira poslovicom „Svako zlo za neko dobro“. S druge strane, multimodalni alati uspostavljaju humorni persuazivni koncept koji oblikuje publiku. Istaknute domene „ostati doma“ i „izići“ upućuju na određenije varijable, npr. obrazovanje ili turizam. Rezultati potvrđuju modalne prosudbe vezane uz konstrukt humora kao valjanog dokumenta pandemijske situacije. S obzirom na jedinstvena obilježja proizvedena u odnosu slika – poruka – primatelj, konsolidacija podataka predstavlja uporište za strategije i označitelje u funkciji a) predstavljanja i adaptiranja normi te b) postavljanja temelja za buduća istraživanja. Shodno tome, na Sveučilištu Jurja Dobrile u Puli provedena je anketa kojom se potvrđuju pozitivni stavovi studenata za korištenje slika u svrhu medijske edukacije. Strukturiranjem prethodnih spoznaja i novih rezultata, ovo istraživanje postaje modelom za daljnje narativne spoznaje. Jedan je primjer važno pitanje kako mediji utječu na oblikovanje stavova javnosti u vezi cijepljenja protiv koronavirusa

Towards a Persuasive Design Pattern for a Gamified M-Learning Environment

New innovative technologies create opportunities for persuasive engagement. Persuasive technology is all about software, systems and applications designed to hook, reinforce, change and shape the attitudes of the learners without using coercion or deception. Persuasive design pattern if applied effectively and efficiently may influence learners’ attitudes towards the learning task, and may hook them to the specific learning activity offered via a gamified mobile application. In this paper the concept of persuasive design pattern in gamified m-learning platforms should be introduced to the scientific community. Persuasive design in a gamified mobile learning environment is described and persuasive set of design patterns appropriate to a gamified mobile environment is introduced. These persuasive design pattern are divided into three categories to suit to the appropriate learning environment

Argumentation Mining in User-Generated Web Discourse

The goal of argumentation mining, an evolving research field in computational linguistics, is to design methods capable of analyzing people's argumentation. In this article, we go beyond the state of the art in several ways. (i) We deal with actual Web data and take up the challenges given by the variety of registers, multiple domains, and unrestricted noisy user-generated Web discourse. (ii) We bridge the gap between normative argumentation theories and argumentation phenomena encountered in actual data by adapting an argumentation model tested in an extensive annotation study. (iii) We create a new gold standard corpus (90k tokens in 340 documents) and experiment with several machine learning methods to identify argument components. We offer the data, source codes, and annotation guidelines to the community under free licenses. Our findings show that argumentation mining in user-generated Web discourse is a feasible but challenging task.Comment: Cite as: Habernal, I. & Gurevych, I. (2017). Argumentation Mining in User-Generated Web Discourse. Computational Linguistics 43(1), pp. 125-17