Dissemination of Health Information within Social Networks

In this paper, we investigate, how information about a common food born health hazard, known as Campylobacter, spreads once it was delivered to a random sample of individuals in France. The central question addressed here is how individual characteristics and the various aspects of social network influence the spread of information. A key claim of our paper is that information diffusion processes occur in a patterned network of social ties of heterogeneous actors. Our percolation models show that the characteristics of the recipients of the information matter as much if not more than the characteristics of the sender of the information in deciding whether the information will be transmitted through a particular tie. We also found that at least for this particular advisory, it is not the perceived need of the recipients for the information that matters but their general interest in the topic

The Relationship between Exposure to Risk-Related Content on Social Media and Adult Online and Offline Risk-Taking

Background: There have been recent governmental efforts to introduce regulation to ameliorate the harm caused by the influence of social media on risky behaviour. However, little empirical research exists supporting this association. Aims: This study first aimed to investigate if there was a relationship between exposure to social media content encouraging risk behaviours and participants’ own engagement in these behaviours in a sample of 18-24-year olds. Four offline and two online behaviours were investigated in a replication and extension of a previous study (Branley & Covey, 2017). The second aim was to investigate the relationship between exposure to risk-related social media content and participants’ behaviour in a sample of adults aged 18-84. Method: This study employed a cross-sectional quantitative design, with data collected at a single time point through an online questionnaire. A sample of 684 participants completed the measures on own risk behaviour, perceptions of the risk behaviour of peers, exposure to risk-promoting social media content, risk propensity, age and gender. A two-step binary logistic regression was conducted for each of the six behaviours across three research questions to test the associations between the variables of interest, and to examine the contributions of individual variables to each model. Results: A strong positive relationship was found between exposure to risk-related social media content and risk-taking behaviour across a diverse range of offline and online behaviours and for all age groups. The strength of the relationship varied across individual behaviours and according to gender and age groups. Conclusion: The relationship between risk-related social media content and risk-taking behaviour is complex, behaviour-specific, and dependent on a number of demographic factors. In order to be effective, policy and mental health interventions to reduce risk of harm will need to consider the many factors that influence the relationship between risk-promoting social media content and risk behaviour

Expectations in the field of the Internet and health: an analysis of claims about social networking sites in clinical literature

This article adopts a critical sociological perspective to examine the expectations surrounding the uses of social networking sites (SNSs) articulated in the domain of clinical literature. This emerging body of articles and commentaries responds to the recent significant growth in SNS use, and constitutes a venue in which the meanings of SNSs and their relation to health are negotiated. Our analysis indicates how clinical writing configures the role of SNSs in health care through a range of metaphorical constructions that frame SNSs as a tool, a conduit for information and a traversable space. The use of such metaphors serves not only to describe the new affordances offered by SNSs but also posits distinct lay and professional practices, while reviving a range of celebratory claims about the Internet and health critiqued in sociological literature. These metaphorical descriptions characterise SNS content as essentially controllable by autonomous users while reiterating existing arguments that e-health is both inherently empowering and risky. Our analysis calls for a close attention to these understandings of SNSs as they have the potential to shape future online initiatives, most notably by anticipating successful professional interventions while marginalising the factors that influence users’ online and offline practices and contexts

Expectations in the field of the Internet and health: an analysis of claims about social networking sites in clinical literature

This article adopts a critical sociological perspective to examine the expectations surrounding the uses of social networking sites (SNSs) articulated in the domain of clinical literature. This emerging body of articles and commentaries responds to the recent significant growth in SNS use, and constitutes a venue in which the meanings of SNSs and their relation to health are negotiated. Our analysis indicates how clinical writing configures the role of SNSs in health care through a range of metaphorical constructions that frame SNSs as a tool, a conduit for information and a traversable space. The use of such metaphors serves not only to describe the new affordances offered by SNSs but also posits distinct lay and professional practices, while reviving a range of celebratory claims about the Internet and health critiqued in sociological literature. These metaphorical descriptions characterise SNS content as essentially controllable by autonomous users while reiterating existing arguments that e-health is both inherently empowering and risky. Our analysis calls for a close attention to these understandings of SNSs as they have the potential to shape future online initiatives, most notably by anticipating successful professional interventions while marginalising the factors that influence users’ online and offline practices and contexts

Suicide contagion: A systematic review of definitions and research utility

Objectives Despite the common use of contagion to analogize the spread of suicide, there is a lack of rigorous assessment of the underlying concept or theory supporting the use of this term. The present study aims to examine the varied definitions and potential utility of the term contagion in suicide-related research. Methods 100 initial records and 240 reference records in English were identified as relevant with our research objectives, through systematic literature screening. We then conducted narrative syntheses of various definitions and assessed their potential value for generating new research. Results 20.3% of the 340 records used contagion as equivalent to clustering (contagion-as-cluster); 68.5% used it to refer to various, often related mechanisms underlying the clustering phenomenon (contagion-as-mechanism); and 11.2% without clear definition. Under the category of contagion-as-mechanism, four mechanisms have been proposed to explain how suicide clusters occurred: transmission (contagion-as-transmission), imitation (contagion-as-imitation), contextual influence (contagion-as-context), and affiliation (contagion-as-affiliation). Contagion-as-cluster both confounds and constrains inquiry into suicide clustering by blending proposed mechanism with the phenomenon to be studied. Contagion-as-transmission is, in essence, a double or internally redundant metaphor. Contagion-as-affiliation and contagion-as-context involve mechanisms that are common mechanisms that often occur independently of apparent contagion, or may serve as a facilitating background. When used indiscriminately, these terms may create research blind spots. Contagion-as-imitation combines perspectives from psychology, sociology, and public health research and provides the greatest heuristic utility for examining whether and how suicide and suicidal behaviors may spread among persons at both individual and population levels. Conclusion Clarifying the concept of “suicide contagion” is an essential step for more thoroughly investigating its mechanisms. Developing a clearer understanding of the apparent spread of suicide-promoting influences can, in turn, offer insights necessary to build the scientific foundation for prevention and intervention strategies that can be applied at both individual and community levels.published_or_final_versio

Neural Prediction of Communication-Relevant Outcomes

Understanding and predicting the mechanisms and consequences of effective communication may be greatly advanced by leveraging knowledge from social and cognitive neuroscience research. We build on prior brain research that mapped mental processes, and show that information gained from neuroimaging can predict variation in communication outcomes over and above that associated with self-report. We further discuss how neural measures can complement physiological and other implicit measures. The brain-as-predictor approach can (1) allow researchers to predict individual and population level outcomes of exposure to communication stimuli with greater accuracy and (2) provide a better understanding of the mental processes underlying behaviors relevant to communication research. In this article, we give a detailed description of the brain-as-predictor approach and provide a guide for scholars interested in employing it in their research. We then discuss how the brain-as-predictor approach can be used to provide theoretical insights in communication research. Given its potential for advancing theory and practice, we argue that the brain-as-predictor approach can serve as a valuable addition to the communication science toolbox and provide a brief checklist for authors, reviewers and editors interested in using the approach