46,154 research outputs found

    Are We There Yet? A Communications Evaluation Guide

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    Most foundation and nonprofit communicators can speak at length about the work they do and what it's intended to achieve. But when it comes to describing exactly what their efforts are achieving, few can offer specifics.This guide helps foundation and nonprofit communicators learn whether their communications are effective and what is being achieved -- and determine if any course corrections are necessary.Among the reasons stressed for evaluating communication efforts are these:Evaluation improves the effectiveness of communications.Evaluation can help organizations more effectively engage with intended audiences.Situations change - strategies and tactics may need to change as well.Evaluation ensures wise allocation of resources.The guide points out that evaluation need not be limited to large-scale campaigns or major outreach activities, but should also conducted for efforts to raise awareness of an organization or an issue. And once an evaluation is underway, the guide suggests findings be shared with those who may benefit from what is learned, such as team members, the board, colleagues and peers.The guide includes:Background on why evaluation can contribute to good communications.Four case studies of evaluation in action from the Lumina Foundation for Education, the Robert Wood Johnson Foundation, the Neimand Collaborative, and the California HealthCare Foundation.A worksheet for creating an evaluation plan

    Truth, Beauty, Freedom, and Money: Technology-Based Art and the Dynamics of Sustainability

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    Proposes innovative new approaches and models for art and technology institutions, and provides details for an "Arts Lab," a unique hybrid art center and research lab

    Iowa Community Empowerment Newsletter, August 2003, Vol. 4, no. 5

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    Monthly newsletter for the Iowa Department of Public Healt

    Content marketing model for leading web content management

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    This paper is envisaged to provide the Ukrainian businesses with suggestions for a content marketing model for the effective management of website content in order to ensure its leading position on the European and world markets. Our study employed qualitative data collection with semi-structured interviews, survey, observation methods, quantitative and qualitative methods of content analysis of regional B2B companies, as well as the comparative analysis. The following essential stages of the content marketing process as preliminary search and analysis, website content creation, promotion and distribution, and content marketing progress assessment were identified and classified in detail. The strategic decisions and activities at each stage of the process showed how a company’s on-site and off-site content can be used as a tool to establish the relationship between the brand and its target audience and increase brand visibility online. This study offered several useful insights into how website content, social media and various optimization techniques work together in engaging with the target audience and driving website traffic and sales leads. We constructed and described the content marketing model elaborated for effective web content management that can be useful for those companies that start to consider employing content marketing strategy for achieving business goals and increasing a leadership position

    Dwarna : a blockchain solution for dynamic consent in biobanking

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    Dynamic consent aims to empower research partners and facilitate active participation in the research process. Used within the context of biobanking, it gives individuals access to information and control to determine how and where their biospecimens and data should be used. We present Dwarna—a web portal for ‘dynamic consent’ that acts as a hub connecting the different stakeholders of the Malta Biobank: biobank managers, researchers, research partners, and the general public. The portal stores research partners’ consent in a blockchain to create an immutable audit trail of research partners’ consent changes. Dwarna’s structure also presents a solution to the European Union’s General Data Protection Regulation’s right to erasure—a right that is seemingly incompatible with the blockchain model. Dwarna’s transparent structure increases trustworthiness in the biobanking process by giving research partners more control over which research studies they participate in, by facilitating the withdrawal of consent and by making it possible to request that the biospecimen and associated data are destroyed.peer-reviewe

    A model to assess customer alignment through customer experience concepts

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    Business and Information Technology Alignment (BITA) has been one of the main concerns of IT and Business executives and directors due to its importance to overall company performance, especially today in the age of digital transformation. For BITA has been developed several models which in general has focused in the implementation of alignment strategies for the internal operation of the organizations and in the measurement of this internal alignment, but, there is still a big gap in measurement models of the alignment with the external environment of the organizations. In this paper is presented the design and application of a maturity measurement model for BITA with the customers, where the customers are actors of the external environment of the companies. The proposed model involves evaluation criteria and business practices which the companies ideally do for improve the relationship with their customers.Comment: 12 pages, Preprint version, BIS 2019 International Workshops, Seville, Spain, June 26 to 28, 2019, Revised Paper
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