GO GREEN-EAT SLOW: A Public Relations Approach To “Going Green”

My Capstone project is rooted in public relations and the launching of a specific publicity campaign. The context of this creative work is unique in that I implemented field research in order to conduct an actual campus event. The nature of the field research was food tasting events. More specifically, it consisted of interviews with public relations representatives, publicity chairs, event planners, restaurateurs, and many others who play roles in the planning and execution of these food tastings. I then took this research and applied it to the creation of a “go green” themed food tasting event at Syracuse University titled GO GREEN-EAT SLOW. After the field research was conducted, the event planning process began. First, I consulted Syracuse University personnel about such an event realistically taking place. Next, I followed a rigorous schedule of organization and planning that consisted of preliminary tasks and communication necessary to make this event a success. In addition, I created and instated a thorough publicity campaign for GO GREEN-EAT SLOW. GO GREEN-EAT SLOW is Syracuse University’s first food tasting event to celebrate “going green.” It is sponsored by the Renée Crown University Honors Program, the Sustainability Division, Onondaga County Resource Recovery Agency (OCCRA), and the Alpha Xi Delta sorority. The event entails a convergence of local farmers, local restaurants, and the Food Bank of Central New York. The farmers will be selling their local products, while attendees will pay a flat fee to taste samples prepared by the participating restaurants. All proceeds will benefit the food bank. Aside from the promotion of slow, local foods, GO GREEN-EAT SLOW will also be using eco-friendly products in the serving of all food samples. The convergence of these three groups – the farmers, the restaurants, and the Food Bank of Central New York – allows GO GREEN-EAT SLOW to stand as an initiative that supports the social benefits of “going green.” I thought it was important for my Capstone project to be something tangible and interactive. GO GREEN-EAT SLOW offers the campus and the surrounding community a wonderful opportunity to come together for a significant cause

Prospectus, April 11, 2012

NEW STUDENT SERVICES CENTER ON THE WAY, Emily Strutner Names Coca-Cola Academic Team Silver Scholar, 13th Annual PC Motorsports Car Show Scheduled, Colleges Hiring More Part-Timers, Job Gains Slow Down in March, A Guide to Certificate Programs at Parkland, \u27Me\u27 or \u27We\u27: A Generational Debate, Doyle McManus: Time for a Presidential Campaign Experiment, What Do You Think of the New Food For Thought?, Parity Appears in Major League Baseball, How Motion Controls Have Affected Modern Gaminghttps://spark.parkland.edu/prospectus_2012/1010/thumbnail.jp

Mediterranean diet - promotion and dissemination of healthy eating: proceedings of an exploratory seminar at the Radcliffe institute for advanced study.

The traditional Mediterranean diet is considered the world's most evidence-based eating pattern for promoting health and longevity. However, institutional food environments and their busy consumers often sacrifice health benefits for the convenience of faster and cheaper foods that generally are of lower quality and are more processed, and thus, contribute to the current epidemics of obesity and diabetes. Expert consensus has even identified the Mediterranean diet as the easiest to follow among healthy eating patterns. Nonetheless, fewer American families cook at home and many food services have been slow to implement healthier food options compatible with the Mediterranean diet. In September 2019, we convened a group of thought leaders at an exploratory seminar entitled: "Mediterranean Diet: Promotion and Dissemination of Healthy Eating", hosted by the Radcliffe Institute for Advanced Studies at Harvard University. The multidisciplinary faculty discussed best practices for translating traditional Mediterranean lifestyle principles to modern society

Functional Anatomy of the Feeding Apparatus of Four South African Cormorants

The functional anatomy of the head and anterior neck region of the cormorants Phalacrocorax lucidus. P. neglectus, P. capensis and P. africanus was investigated. There are significant differences in absolute size of the muscle and bone elements between the four species. The relative proportions of these elements are, however, very similar and indicate adaptations for capturing active prey under water. Kinetic movements of the upper jaw are large in all species, particularly P. capensis. The effective forces acting on the tip of the bill correlate well with the mass of prey taken by each species. Specific differences in jaw mechanism efficiency were viewed as adaptations for specific prey preferences. P. lucidus and P. africanus. although very different in body size, have similar adaptations for capturing slow-moving, benthic fish. P. neglectus has possibly the most generalized feeding apparatus which may correlate with the wide range of food taken. The jaws and neck of P. capensis appear most adapted for taking small, active prey which correlates with the preference for fast-moving pelagic fish. Differences in body size and jaw force are thought to reduce competition for food between the four species

Food and Authenticity: Five Cases

This is an unpublished article. The version made available in Digital Common was supplied by the author.Authenticity, defined as the discovery or revelation of origin or essence, is a primary value orientation in modern society, and the consumption of food and drink is one of the most potent modes for seeking and affirming personal and national authenticity. This paper compares cases from Belize, Italy, India, France, and the international Slow Foods movement to illustrate the intertwining of history and economy, state and culture, in the production and consumption of what are believed to be authentic foods. Particular attention is paid to the moral force of diet, and to the manner in which global and local forces intersect to constitute authentic foodstuffs

Sex Commonalities and Differences in Obesity-Related Alterations in Intrinsic Brain Activity and Connectivity.

OBJECTIVE:This study aimed to characterize obesity-related sex differences in the intrinsic activity and connectivity of the brain's reward networks. METHODS:Eighty-six women (n = 43) and men (n = 43) completed a 10-minute resting functional magnetic resonance imaging scan. Sex differences and commonalities in BMI-related frequency power distribution and reward seed-based connectivity were investigated by using partial least squares analysis. RESULTS:For whole-brain activity in both men and women, increased BMI was associated with increased slow-5 activity in the left globus pallidus (GP) and substantia nigra. In women only, increased BMI was associated with increased slow-4 activity in the right GP and bilateral putamen. For seed-based connectivity in women, increased BMI was associated with reduced slow-5 connectivity between the left GP and putamen and the emotion and cortical regulation regions, but in men, increased BMI was associated with increased connectivity with the medial frontal cortex. In both men and women, increased BMI was associated with increased slow-4 connectivity between the right GP and bilateral putamen and the emotion regulation and sensorimotor-related regions. CONCLUSIONS:The stronger relationship between increased BMI and decreased connectivity of core reward network components with cortical and emotion regulation regions in women may be related to the greater prevalence of emotional eating. The present findings suggest the importance of personalized treatments for obesity that consider the sex of the affected individual

Desk study – Optimising the synergism between organic poultry production and whole farm rotations, including home grown protein sources

Over the past fifty years, most poultry in the UK have been managed in specialist indoor systems and excluded as a significant enterprise from most other farm types. This meant that there was little information on how to integrate poultry into land-based systems such as organic production. This Defra project OF0163 aimed to assess methods of integrating organic poultry into crop rotations, taking into account the need to meet the birds’ nutritional and physiological requirements for health and performance, the recycling of nutrients between soil, plants and birds and practical limitations of the system. Objectives 1. To review the scientific literature available on home grown protein sources so as to identify their maximum inclusion rates in organic poultry rations (laying hens and table chickens). 2. To measure nitrogen retention and to determine the nutrient content of manure from slow growing meat birds fed non limiting rations versus Label Rouge rations. 3. To measure nitrogen retention and to determine the nutrient content of manure in slow growing meat birds housed at a stable thermoneutral temperature versus a daily ambient temperature cycle during late autumn/winter months. 4. To review the scientific information available so as to determine the optimum position for poultry in whole farm rotations. 5. To provide examples of enterprise costings, including gross margins over variable costs, for mixed farms on a “with poultry” (laying hens and table chickens, separately) and “without poultry” basis. 6. To disseminate information on poultry management techniques as they apply to an organic system of egg production and table chicken production. Results and conclusions are included in a more detailed Executive Summary at the top of the main report

In vivo characterization of hippocampal electrophysiological processes in the heterozygous Pten knockout model of autism

While cognitive deficits have been described in the heterozygous Pten (+/-) KO mouse model of autism, little work has been done to demonstrate how corresponding in vitro physiological alterations in this model may underpin these cognitive deficits in vivo. As Pten KO (+/-) is known to alter electrophysiological characteristics of neurons in vitro, this study measures the in vivo electrophysiological characteristics of CA1 interneurons, pyramidal cells, and place cells which may underlie the spatial cognitive deficits seen in the model. Four transgenic conditional heterozygous Pten+/loxPloxP;Gfap-cre mice (HetPten) and four homozygous Pten littermate control mice were used in this study. This transgene drives cre expression and excision of the Pten gene in hippocampal granule cells of the dentate gyrus, and neurons in CA2 and CA1, but not astrocytes. In vivo local field potentials and single cell recordings were made in CA1 of each mouse during an open field foraging task in two distinct arenas. HetPten mice were found to have increased interneuron and pyramidal cell firing rates. In addition, place cells demonstrated abnormal properties including increased out-of-field firing rates, an increased number of fields, and trends towards larger field sizes that were less stable in comparison to controls. HetPten mice had slower CA1 fast gamma oscillations and more variable speed/theta oscillation correlations. Behaviorally, there were weak trends towards decreased motor output compared to controls. These data suggest that the electrophysiological alterations due to Pten KO (+/-) in mouse hippocampal neurons lead to hyperactivation of CA1 interneurons, pyramidal cells, and place cells

The biological cost of consciousness

Some philosophers maintain that consciousness as subjective experience has no biological function. However, conscious brain events seem very different from unconscious ones. The cortex and thalamus support the reportable qualitative contents of consciousness. Subcortical structures like the cerebellum do not. Likewise, attended sensory stimuli are typically reportable as conscious, while memories of those stimuli are not so reportable until they are specifically recalled. 

Reports of conscious experiences in normal humans always involve subjectivity and an implicit observing ego. Unconscious brain events are not reportable, even under optimal conditions of report. While there are claimed exceptions to these points, they are rare or poorly validated. 

Normal consciousness also implies high availability (rapid conscious access) of the questions routinely asked of neurological patients in the Mental Status Examination, such as common sense features of personal identity, time, place, and social context. Along with “current concerns,” recent conscious contents, and the like, these contents correspond to high frequency items in working memory. While working memory contents are not immediately conscious, they can be rapidly re-called to consciousness. 

The anatomy and physiology of reportable conscious sensorimotor contents are ultraconserved over perhaps 200 million years of mammalian evolution. By comparison, full-fledged language is thought to arise some 100,000 years ago in homo sapiens, while writing, which enables accel-erated cultural development, dates between 2.5 and 6 millennia. Contrary to some claims, therefore, conscious waking precedes language by hundreds of millions of years. 

Like other major adaptations, conscious and unconscious brain events have distinctive biological pros and cons. These involve information processing efficiency, metabolic costs and benefits, and behavioral pros and cons. The well known momentary limited capacity of conscious contents is an example of an information processing cost, while the very large and energy-hungry corticothalamic system makes costly metabolic demands. 

After a century of scientific neglect, fundamental concepts like “conscious,” “unconscious,” “voluntary” and “non-voluntary” are still vitally important, because they refer to major biopsychological phenomena that otherwise are difficult to discuss. 
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