Event detection in location-based social networks

With the advent of social networks and the rise of mobile technologies, users have become ubiquitous sensors capable of monitoring various real-world events in a crowd-sourced manner. Location-based social networks have proven to be faster than traditional media channels in reporting and geo-locating breaking news, i.e. Osama Bin Laden’s death was first confirmed on Twitter even before the announcement from the communication department at the White House. However, the deluge of user-generated data on these networks requires intelligent systems capable of identifying and characterizing such events in a comprehensive manner. The data mining community coined the term, event detection , to refer to the task of uncovering emerging patterns in data streams . Nonetheless, most data mining techniques do not reproduce the underlying data generation process, hampering to self-adapt in fast-changing scenarios. Because of this, we propose a probabilistic machine learning approach to event detection which explicitly models the data generation process and enables reasoning about the discovered events. With the aim to set forth the differences between both approaches, we present two techniques for the problem of event detection in Twitter : a data mining technique called Tweet-SCAN and a machine learning technique called Warble. We assess and compare both techniques in a dataset of tweets geo-located in the city of Barcelona during its annual festivities. Last but not least, we present the algorithmic changes and data processing frameworks to scale up the proposed techniques to big data workloads.This work is partially supported by Obra Social “la Caixa”, by the Spanish Ministry of Science and Innovation under contract (TIN2015-65316), by the Severo Ochoa Program (SEV2015-0493), by SGR programs of the Catalan Government (2014-SGR-1051, 2014-SGR-118), Collectiveware (TIN2015-66863-C2-1-R) and BSC/UPC NVIDIA GPU Center of Excellence.We would also like to thank the reviewers for their constructive feedback.Peer ReviewedPostprint (author's final draft

Econometrics meets sentiment : an overview of methodology and applications

The advent of massive amounts of textual, audio, and visual data has spurred the development of econometric methodology to transform qualitative sentiment data into quantitative sentiment variables, and to use those variables in an econometric analysis of the relationships between sentiment and other variables. We survey this emerging research field and refer to it as sentometrics, which is a portmanteau of sentiment and econometrics. We provide a synthesis of the relevant methodological approaches, illustrate with empirical results, and discuss useful software

Discovering trends in brand interest through topic models

Topic Modeling is a well-known unsupervised learning technique used when dealing with text data. It is used to discover latent patterns, called topics, in a collection of documents (corpus). This technique provides a convenient way to retrieve information from unclassified and unstructured text. Topic Modeling tasks have been performed for tracking events/topics/trends in different domains such as academic, public health, marketing, news, and so on. In this paper, we propose a framework for extracting topics from a large dataset of short messages, for brand interest tracking purposes. The framework consists training LDA topic models for each brand using time intervals, and then applying the model on aggregated documents. Additionally, we present a set of preprocessing tasks that helped to improve the topic models and the corresponding outputs. The experiments demonstrate that topic modeling can successfully track people’s discussions on Social Networks even in massive datasets, and ca pture those topics spiked by real-life events.info:eu-repo/semantics/acceptedVersio