Spartan Daily, December 6, 2017

Volume 149, Issue 43https://scholarworks.sjsu.edu/spartan_daily_2017/1084/thumbnail.jp

Sports, Inc. Volume 3, Issue 1

The ILR Cornell Sports Business Society magazine is a semester publication titled Sports, Inc. This publication serves as a space for our membership to publish and feature in-depth research and well-thought out ideas to advance the world of sport. The magazine can be found in the Office of Student Services and is distributed to alumni who come visit us on campus. Issues are reproduced here with permission of the ILR Cornell Sports Business Society.https://digitalcommons.ilr.cornell.edu/sportsinc/1003/thumbnail.jp

Sports industry research North America: USA & Canada

The Sports Industry is a potential business that not only involves the game at the field. It includes different aspects like food & beverage, apparel, sponsorship, licensing, events, tourism, and infrastructure (ATKearney, 2011). In North America this industry is one of the most important in terms of creating a positive impact to the economy, increasing surprisingly fast the GDP of the United States and Canada. The United States and Canada are the world’s biggest sports nations that provide a wide range of sport facilities and infrastructure and hosts yearly enigmatic events in key cities like Boston, New York, Los Angeles, Vancouver and Toronto. For this reason, we identified that these countries are a strategic move for any sports-related company to keep growing within the Sports Industry. The current report aims to provide a comprehensive research about the Sports Industry in North America, describing and analyzing possible investment opportunities in these countries for the upcoming years. The document is structured to explain an I) Overview of The Sports Industry in the United States and Canada, including the main sports leagues, secondary sports, sport facilities and new technology and trends. Then, we will discuss about the II) Main Leagues in North America considering its main teams, athletes, events, and highlight sport cases. Finally, we will describe the III) Sports Media Industry in North America, explaining about the Print, TV, Radio, Online channels and current media trends

Interview : Raymond Sauer

Economists

Sports, Inc. Volume 6, Issue 1

The ILR Cornell Sports Business Society magazine is a semester publication titled Sports, Inc. This publication serves as a space for our membership to publish and feature in-depth research and well-thought out ideas to advance the world of sport. The magazine can be found in the Office of Student Services and is distributed to alumni who come visit us on campus. Issues are reproduced here with permission of the ILR Cornell Sports Business Society.https://digitalcommons.ilr.cornell.edu/sportsinc/1006/thumbnail.jp

Who\u27s Trending: #NBA vs #NHL

Many professional athletes across a wide variety of sport have obtained celebrity status and as a result, have become human brands much greater than themselves (Carlson and Donavan, 2013). Previous research analyzed specific cases, individual strategies, and consumer behaviors. However, this study has furthered new knowledge by obtaining a comprehensive description of the differing approaches set in place by the National Basketball Association and the National Hockey League with regard to branding of individual athletes on Twitter. The purpose of this study was to determine in which ways do different sport leagues contrast in how they brand athletes on Twitter. A cross-sectional design was employed to adequately collect data needed with a population that consisted of Twitter accounts of MLB and NBA teams. Six teams from both of leagues were sampled and obtained through stratified random sampling based on number of followers to accurately represent the greater population. Secondary quantitative data was collected and analyzed via an independent t-test. Overall, NBA accounts maintained a significantly higher degree of focus on individual athletes than the NHL on Twitter. Because of this, NBA teams maintain a greater connection between fans and players, communicate more information about players’ personal lives, and have taken advantage of their ability to become the new gatekeeper

Spartan Daily, May 4, 2016

Volume 146, Issue 38https://scholarworks.sjsu.edu/spartan_daily_2016/1036/thumbnail.jp

Spartan Daily, April 23, 2014

Volume 142, Issue 33https://scholarworks.sjsu.edu/spartandaily/2104/thumbnail.jp