Conversion-Based Dynamic-Creative-Optimization in Native Advertising

Yahoo Gemini native advertising marketplace serves billions of impressions daily, to hundreds millions of unique users, and reaches a yearly revenue of many hundreds of millions USDs. Powering Gemini native models for predicting advertise (ad) event probabilities, such as conversions and clicks, is OFFSET - a feature enhanced collaborative-filtering (CF) based event prediction algorithm. The predicted probabilities are then used in Gemini native auctions to determine which ads to present for every serving event (impression). Dynamic creative optimization (DCO) is a recent Gemini native product that was launched two years ago and is increasingly gaining more attention from advertisers. The DCO product enables advertisers to issue several assets per each native ad attribute, creating multiple combinations for each DCO ad. Since different combinations may appeal to different crowds, it may be beneficial to present certain combinations more frequently than others to maximize revenue while keeping advertisers and users satisfied. The initial DCO offer was to optimize click-through rates (CTR), however as the marketplace shifts more towards conversion based campaigns, advertisers also ask for a {conversion based solution. To accommodate this request, we present a post-auction solution, where DCO ads combinations are favored according to their predicted conversion rate (CVR). The predictions are provided by an auxiliary OFFSET based combination CVR prediction model, and used to generate the combination distributions for DCO ad rendering during serving time. An online evaluation of this explore-exploit solution, via online bucket A/B testing, serving Gemini native DCO traffic, showed a 53.5% CVR lift, when compared to a control bucket serving all combinations uniformly at random.Comment: Accepted to IEEE Big Data 2022 conferenc

Why don´t you express youself so that I can understand?

Purpose: Create an overall understanding of computers/software and cognitive science. We also want to investigate discrepancies in 4 particular software systems (The discrepancies are between human/computer and NOT between the computer systems). We also want to investigate if eventual discrepancies, or successes, in the programs might have a connection to the human cognition. Meaning; are these systems built in a way that suits the evolutionary cognitive mind? (I.e.: how the human brain/mind works). Finally, with the help of the four systems as practical examples, we wish to indicate the potential for further financial gain when designing software systems as a whole, using a cognitive approach. Methodology: Due to the difficulty in extracting some of the confidential information, we had to write the thesis as an explorative adapted study, relying heavily on interviews, workshops and an explorative case study. The case being the Liverpool Museum project, researching children’s answers of a museum filed trip. We also chose to make two surveys of our own. These will be either added as appendixes, and/or described in the text. Theory: Main: Cognitive Science, focusing on the work by Dave Snowden. Supporting/explaining; Computational complexity, Web scraping, Artificial Intelligence (A.I.), Black Swan and Knowledge Management. Empirical foundation: Primary data consist of interviews, workshops and a survey of LinkedIn.com and Monster.com. Secondary data consists of scientific articles and information from the Internet and an investigation of two confidential search engines. Findings and Conclusions: The investigation of the four search systems illustrates that there is a software design aspect linked to cognitive science. More research is necessary before any clear conclusions can be made, but this thesis implied that a least a part of the investigated discrepancy is caused by neglect of the human cognition when developing software. This also indicates that there is a potential for efficiency impact in financial terms, if considering this in future software development

The Impact of internet social networking websites on the gay community: Behavior and identity

The hypothesis of this thesis is that social networking website design can exert a mediating influence upon the culture of a site by supporting certain behaviors more than others; this influence can be analyzed in an active and structured way that takes into account the culture of the community it addresses. Evidence will be offered by case study, demonstration of specific mediations, and analysis. This hypothesis will be tested with specific reference to the gay male community. The scope of this paper will be limited to the analysis of gay-oriented social networking websites as new media, in general and through specific examples. I will present frameworks for categorizing and analyzing these websites that consider the mediating influences associated with site design. In the last chapter, I will propose community-enhancing design. The method of analysis first takes into account the nature of new media. It then discusses the concepts of cultural mediums and mediators in terms of site-wide typology and specific forms of mediation. It then identifies common elements of gay social networking sites and their associated usage as well as the design decisions that are related to them. Next user goals and site goals are correlated to these design decisions. Virtual personas and real communities are discusses as a concept. Using the proposed methodology, gay.com and other sites are analyzed and compared. Conclusions are drawn from the results of this analysis and evidence presented. The impact of social networking websites upon sexual activity is discussed. Finally, conclusions are summarized and recommendations are cited related to what these sites could be

Culturally Speaking

Examines racial and gendered dimensions of voice in American culture, showing how vocal sound helps to shape cultural power dynamics

The Lexiculture Papers: English Words and Culture

The Lexiculture Papers is a collection of scholarship on English words and culture. Each of the 62 chapters was originally authored by a student-scholar in the course, Language and Culture, at Wayne State University, between 2013 and 2020. Each chapter is a short social and historical description of a single English word in its cultural context, principally since 1800. Using a combination of historical linguistics, etymology, corpus linguistics, and discourse analysis, the papers analyze English-speaking social life through the lens of specific words

Admin

This Article concerns a relatively unseen form of labor that affects us all, but that disproportionately burdens women: admin. Admin is the office type work – both managerial and secretarial – that it takes to run a life or a household. Examples include completing paperwork, making grocery lists, coordinating schedules, mailing packages, and handling medical and benefits matters. Both equity and efficiency are at stake here. Admin raises distributional concerns about those people – often women – who do more than their share of this work on behalf of others. Even when different-sex partners who both work outside the home aspire to equal distribution of household labor it appears that the family\u27s admin is more often done by women. Appreciating the unequal distribution of this work helps us to see the costs of admin for everyone. These broader costs include wasted time, lost focus, and interpersonal tension. Though the types of admin demands that people face vary by gender class, age, and culture, admin touches everyone. The Article makes this form of labor more salient, both analytically, through an account of its features and costs, and practically, through proposals for public and private interventions. Admin is sticky. It frequently stays where it lands, whether with female partners of men, one member of a same-sex couple, an extended family member managing another\u27s affairs, or parents of some adult children of the so-called millennial generation. By demanding time and attention, admin impinges on leisure, sleep, relationships, and work

Admin

This Article concerns a relatively unseen form of labor that affects us all, but that disproportionately burdens women: admin. Admin is the office type work – both managerial and secretarial – that it takes to run a life or a household. Examples include completing paperwork, making grocery lists, coordinating schedules, mailing packages, and handling medical and benefits matters. Both equity and efficiency are at stake here. Admin raises distributional concerns about those people – often women – who do more than their share of this work on behalf of others. Even when different-sex partners who both work outside the home aspire to equal distribution of household labor, it appears that the family’s admin is more often done by women. Appreciating the unequal distribution of this work helps us to see the costs of admin for everyone. These broader costs include wasted time, lost focus, and interpersonal tension. Though the types of admin demands that people face vary by gender, class, age, and culture, admin touches everyone. The Article makes this form of labor more salient, both analytically, through an account of its features and costs, and practically, through proposals for public and private interventions. Admin is “sticky.” It frequently stays where it lands, whether with female partners of men, one member of a same-sex couple, an extended family member managing another’s affairs, or parents of some adult children of the so-called millennial generation. By demanding time and attention, admin impinges on leisure, sleep, relationships, and work. Admin warrants a range of possible regulatory responses. Government should create less admin and possibly do more kinds of admin for people. Regulatory infrastructure should protect people’s time and spur technological innovations that reduce admin. Courts should allow parties in civil suits to claim damages for lost personal time. These and other initiatives should help to make admin more salient as a legal and cultural matter and to reduce its burdens overall. Reducing admin should benefit everyone and, in turn, disproportionately benefit those who bear its greatest burdens

Latter-day Screens

From Sister Wives and Big Love to The Book of Mormon on Broadway, Mormons and Mormonism are pervasive throughout American popular media. In Latter-day Screens, Brenda R. Weber argues that mediated Mormonism contests and reconfigures collective notions of gender, sexuality, race, spirituality, capitalism, justice, and individualism. Focusing on Mormonism as both a meme and an analytic, Weber analyzes a wide range of contemporary media produced by those within and those outside of the mainstream and fundamentalist Mormon churches, from reality television to feature films, from blogs to YouTube videos, and from novels to memoirs by people who struggle to find agency and personhood in the shadow of the church's teachings. The broad archive of mediated Mormonism contains socially conservative values, often expressed through neoliberal strategies tied to egalitarianism, meritocracy, and self-actualization, but it also offers a passionate voice of contrast on behalf of plurality and inclusion. In this, mediated Mormonism and the conversations on social justice that it fosters create the pathway toward an inclusive, feminist-friendly, and queer-positive future for a broader culture that uses Mormonism as a gauge to calibrate its own values