Antecedents and consequences of market orientation in universities: Literature review and conceptual framework

Recent developments in marketing theory have resulted in the conceptualisation of the market orientation construct in different cultural and industrial settings. However, there is little research investigating the applicability of market orientation in the higher education context. Building on the existing literature on market orientation and higher education marketing, the authors propose a theoretical framework of market orientation from a higher education management perspective. The framework analysis leads to propositions relating to the antecedents and consequences of market oriented universities. On the basis of the formulated propositions, the authors conclude with a discussion of the implications both for academia and practice and further research

Investigating context-aware clues to assist navigation for visually impaired people

It is estimated that 7.4 million people in Europe are visually impaired [1]. Limitations of traditional mobility aids (i.e. white canes and guide dogs) coupled with a proliferation of context-aware technologies (e.g. Electronic Travel Aids, Global Positioning Systems and Geographical Information Systems), have stimulated research and development into navigational systems for the visually impaired. However, current research appears very technology focused, which has led to an insufficient appreciation of Human Computer Interaction, in particular task/requirements analysis and notions of contextual interactions. The study reported here involved a smallscale investigation into how visually impaired people interact with their environmental context during micro-navigation (through immediate environment) and/or macro-navigation (through distant environment) on foot. The purpose was to demonstrate the heterogeneous nature of visually impaired people in interaction with their environmental context. Results from a previous study involving sighted participants were used for comparison. Results revealed that when describing a route, visually impaired people vary in their use of different types of navigation clues - both as a group, when compared with sighted participants, and as individuals. Usability implications and areas for further work are identified and discussed

Gender-Inclusive Library Workgroup Report

The Gender-Inclusive Workgroup explored how VCU Libraries can better serve trans and gender-nonconforming users and staff. The group’s recommendations cover library spaces, staff, systems, services, and culture. Key recommendations include highlighting existing all-gender restrooms; building more gender-inclusive restrooms; expanding availability of menstrual products and disposal bins; continuing support for name-of-use changes in library systems; minimizing display of legal name in library systems; offering ongoing staff training in gender-inclusive language and customer service; and encouraging staff to share pronouns. The workgroup also recommends pursuing a culture of shared learning and inclusive thinking, with a reminder that gender identity is one facet of multiple intersecting identities for people in the VCU community

Extending Social Learning Theories to Collectivist Cultures: The Effect of Behavior Modeling Training, Service Orientation and Language Skills on Service Skills and Behaviors

Although previous research has suggested that training approaches using behavior modeling yield better results than lecture-based approaches, these assumptions have not been tested in collectivist cultures. This study examined the effects of these alternative training methods for service knowledge and service behavior with a field experiment involving 117 Russian hotel employees. Despite no previous exposure to behavior modeling and no cultural context for service, the behavioral modeling training approach relative to the lecture-based approach yielded higher levels of both service knowledge and behavior. Since the setting was an English speaking hotel, difference in language ability were also considered and behavioral modeling was found to be a more effective training approach regardless of English ability. It also appears that service orientation is positively associated with both knowledge and behavior. The results indicate behavior modeling may be most helpful to those employees least predisposed to service or with lower language abilities

Enhancing Inter functional coordination and marketing performance: utilization of the motivation/ability/opportunity framework

This paper integrates a large literature on intra-organisational relationships with the aim to understand how to enhance coordination between different functional units inside an organisation and to empirically examine the impact of inter functional coordination on marketing performance. By drawing on the Motivation/Ability/Opportunity (MAO) theoretical framework, this research attempts to examine factors to enhance employees? motivation/ability/opportunity to coordinate on improving inter functional coordination. The research also empirically examined the impact of inter functional coordination on marketing performance in terms of adaptiveness, effectiveness, efficiency and creativity of marketing programmes. The research conceptual model was tested with data collected from 274 structured surveys in medium to large Egyptian firms. Regression analysis was employed as a tool for testing the research hypotheses. The research findings suggest that the use of cross functional teams, resource dependency, joint reward systems, management support, positively affect the level of inter functional coordination. The research also showed that some factors, for example employees? interpersonal skills, might hinder coordination between functional units and these issues should be resolved in order to establish an effective inter functional coordination. The research provides empirical evidence of the direct positive impact of inter functional coordination on marketing performance

Relationship between Market Orientation,Firm Innovativeness and Innovative Performance

The paper examines the issue of interrelationships between market orientation, firm innovativeness and innovative performance. Three dimensions of market orientation, namely collection and use of market information, development of market oriented strategy and implementation of market oriented strategy are measured. Factor analysis used to validate the measures of market orientation, firm innovativeness and innovative performance . A correlational analysis is performed to determined whether market orientation is associated with firm innovativeness and innovative performanc

Assessing regional digital competence: Digital futures and strategic planning implications

Understanding strategic decisions aimed at addressing regional economic issues is of increasing interest among scholars and policy makers today. Thus, studies that proffer effective strategies to address digital futures concerns from social and policy perspectives are timely. In light of this, this research uses strengths, weaknesses, opportunities and threats (SWOT) analysis tool to frame a regional strategy for digital futures to enhance place-specific digital connectivity and socio-economic progress. Focus group discussions and a structured questionnaire were conducted to examine a SWOT for a digital economy strategy in the Southern Downs Region in Queensland, Australia. The findings show that while the proposed regional strategies for digital futures are susceptible to internal and external forces, strategic planning makes them manageable. The study’s findings also reveal that adaptive strategic planning can help regulate the effects of internal and external factors that shape individual and organisational responses to digital transformation, and that these factors promote regional competitiveness

Evolving IT management frameworks towards a sustainable future

Information Technology (IT) Management Frameworks are a fundamental tool used by IT professionals to efficiently manage IT resources and are globally applied to IT service delivery and management. Sustainability is a recent notion that describes the need for economic, environmental and social development with- out compromising the ability of future generations to meet their own needs; this applies to businesses as well as society in general. Unfortunately, IT Management Frameworks do not take sustainability into account. To the practitioner this paper demonstrates sustainability integration thereby allowing CIOs and IT managers to improve the sustainability of their organisation. To the researcher this paper argues that sustainability concerns need to be provided to IT Management through its integration into the mainstream of IT Management Frameworks. This is demonstrated through the high-level integration of sustainability in Six Sigma, C OBI T, ITIL and PRINCE2

‘Maybe we can turn the tide’ : an explanatory mixed-methods study to understand how knowledge brokers mobilise health evidence in low- and middle-income countries

Background: Little is known about how knowledge brokers (KBs) operate in low- and middle-income countries (LMICs) to translate evidence for health policy and practice. These intermediaries facilitate relationships between evidence producers and users to address public health issues. Aims and objectives: To increase understanding, a mixed-methods study collected data from KBs who had acted on evidence from the 2015 Global Maternal Newborn Health Conference in Mexico. Methods: Of the 1000 in-person participants, 252 plus 72 online participants (n=324) from 56 countries completed an online survey, and 20 participants from 15 countries were interviewed. Thematic analysis and application of knowledge translation (KT) theory explored factors influencing KB actions leading to evidence uptake. Descriptive statistics of respondent characteristics were used for cross-case comparison. Findings: Results suggest factors supporting the KB role in evidence uptake, which include active relationships with evidence users through embedded KB roles, targeted and tailored evidence communication to fit the context, user receptiveness to evidence from a similar country setting, adaptability in the KB role, and action orientation of KBs. Discussion and conclusions: Initiatives to increase evidence uptake in LMICs should work to establish supportive structures for embedded KT, identify processes for ongoing cross-country learning, and strengthen KBs already showing effectiveness in their roles