E-commerce for the Development of Small Medium Enterprises

This study aims to determine the perceived influence of the existence of e-commerce for SMEs and how the development of Small and Medium Enterprises (SMEs) businesses towards e-commerce. This study used descriptive method and literature review with interviews, reading, and quoting. After conducting research on SMEs, it had been proven that with e-commerce, SMEs had become more advanced and increasingly developed. The results of this study were technological advances can be utilized by SMEs to market and develop their business through e-commerce so that many product or service innovations are created

PELATIHAN PENGGUNAAN E-COMMERCE DAN PELATIHAN SENAM LANSIA PADA KELOMPOK PENGAJIAN AL-FALAH DESA KEMUNING LOR KECAMATAN ARJASA

ABSTRAKKemajuan teknologi informasi memberikan inovasi baru pada bidang pemasaran produk salah satu contohnya adalah penggunaan e-commerce. Melalui e-commerce pemasaran produk tidak ada batasan pada satu daerah, tetapi dapat meluas sampai beberapa daerah. Mitra pengabdian adalah kelompok pengajian Al Falah dengan mayoritas anggota adalah wanita kelompok lansia. Adapun permasalahan pada mitra yaitu mitra belum memiliki kemampuan untuk memasarkan produk suplemen herbal yang telah diproduksi secara mandiri melalui e-commerce. Permasalahan lain yaitu mitra pengabdian yang didominasi oleh wanita lanisa belum memahami tentang kesehatan. Metode kegiatan yang dilaksanakan pada pengabdian ini yaitu koordinasi persiapan kegiatan, pelatihan senam lansia, pelatihan pemasaran produk melalui e-commerce, serta monitoring dan evaluasi. Solusi yang diberikan oleh tim pengabdian pada kegiatan ini adalah memberikan edukasi tentang pentingnya senam lansia pada mitra, mengadakan pelatihan senam lansia, mengadakan pelatihan pemasaran produk melalui e-commerce, serta melakukan evaluasi pada kemampuan dan pemahaman mitra mengenai penggunaan e-commerce, serta kemampuan mitra dalam mempraktekkan senam lansia secara mandiri. Hasil dari pengabdian adalah mitra mampu menggunakan e-commerce untuk memasarkan produk suplemen herbal serta mampu mempraktekkan senam lansia secara mandiri.   Kata kunci: e-commerce; lansia; pelatihan; produk; senam ABSTRACTAdvances in information technology provide new innovations in the field of product marketing, one example is the use of e-commerce. Through e-commerce, product marketing is not limited to one area, but can extend to several regions. The service partner is the Al Falah recitation group with the majority of members being women from the elderly group. There are problems with partners, namely partners do not yet have the ability to market herbal supplement products that have been produced independently through e-commerce. Another problem is that service partners, who are dominated by women, do not understand health. The stages of the activities carried out in this service are coordination of preparation for activities, training for elderly gymnastics, product marketing training through e-commerce, as well as monitoring and evaluation. The solution provided by the service team for this activity is to provide education about the importance of elderly exercise to partners, conduct elderly exercise training, conduct product marketing training through e-commerce, and evaluate partners' abilities and understanding regarding the use of e-commerce, as well as partners' capabilities. in practicing elderly exercise independently. The result of the dedication is that partners are able to use e-commerce to market herbal supplement products and are able to practice elderly exercise independently. Keywords: e-commerce; gymnastics; products; seniors; trainin

Next steps in SERVQUAL - Adjusting to digitalization of services

Web-based service market places have been established as the fast-growing Internet technology has facilitated e-commerce platforms that enable buyers of services to connect with service providers in various different fields (Banker & Hwang, 2008). With the birth of e-commerce, it has become important to be able to monitor and enhance web-based service quality (Li et al., 2002). Ongoing attempts to understand the dynamics of service in an online context have indicated that service quality is related to customer satisfaction (Luo & Lee, 2011) and loyalty (Chang & Wang, 2008). Therefore, it is important for firms to identify factors that contribute to e-service satisfaction and perceived value (Zhang et al., 2006). E-service has been constantly evolving to incorporate new and continuous technological innovations. E-services must meet customers’ increasing expectations while at the same time adapt to the unique features of the Internet in order to gain user acceptance. E-service providers have realized the importance of satisfying customers. (Zhang et al. 2006) Therefore, identifying the factors that create customer satisfaction with e-services is critical. Even though there are numerous studies on service quality in physical settings, e-service lacks empirical research (Zhang et al., 2006). Since e-service quality and perceived value of websites are regarded as the key influential factors for internet marketing (Chang & Wang, 2008), it becomes necessary to research the phenomenon more thoroughly. To examine factors affecting customer satisfaction with e-services, I conducted a survey. The questions were based on existing studies on both perceived service quality and characteristics of e-commerce. The goal was to find out which factors affect customer satisfaction in an online service context. For the study I interviewed ten consumers on their expectations and experiences from online travel agencies. These results were compared to interviews conducted with eight travel agency representatives from four different travel agencies. The results indicate that some modification to existing theory is needed and new dimensions should be considered when measuring e-service quality

STRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN VOLUME PENJUALAN PRODUK GENTENG DESA KARANGLO KABUPATEN JOMBANG

ABSTRAKPemasaran digital adalah salah satu bentuk pemanfaatan teknologi informasi yang berkembang. Pemanfaatan teknologi informasi dalam pemasaran suatu produk dapat dikenal oleh konsumen dengan jangkauan lebih luas. Masalah yang dihadapi pengrajin genteng di Desa Karanglo yaitu dalam bidang pemasaran, yang mana pemasaran hanya terbatas secara tradisional sehingga jangkaunnya kurang luas. Metode yang digunakan dalam pengabdian ini yaitu sosialisasi digital marketing dengan sasaran dari kegiatan ini adalah pengrajin genteng dan pihak BUMDES Karanglo. Prosedur yang digunakan yaitu tahap observasi, perencanaan, pelaksanaan dan penyusunan laporan. Adapun hasil pengabdian pada masyarakat sebagian masyarakat mengetahui bahwa perkembangan teknologi sangat membawa dampak yang sangat besar bagi usaha di khalayak luas. Dalam pengabdian ini tim pengabdi membantu dalam pembuatan akun e-commerce berupa pembuatan akun shopee yang akan diserahkan dan dikelola oleh BUMDES. Dengan adanya hal ini tim pengabdi memberikan inovasi baru di bidang pemasaran berupa pengolahan akun e-commerce aplikasi shopee yang bisa membantu memasarkan genteng dengan sasaran pasar yang lebih luas. Kata kunci: pemasaran; digital marketing; e-commerce ABSTRACTDigital marketing is a form of developing information technology utilization. Utilization of information technology in marketing a product can be recognized by consumers with a wider range. The problem faced by tile craftsmen in Karanglo Village is in the field of marketing, where marketing is only limited in the traditional way so that the reach is not wide. The method used in this service is digital marketing socialization with the target of this activity being tile craftsmen and Karanglo BUMDES. The procedures used are the stages of observation, planning, implementation and preparation of reports. As for the results of community service, some people know that technological developments have had a very large impact on businesses in a wide audience. In this service the service team assists in creating e-commerce accounts in the form of creating a shopee account which will be submitted and managed by BUMDES. With this in mind, the service team provides new innovations in the field of marketing in the form of processing e-commerce accounts, the Shopee application, which can help market roof tiles to a wider target market. Kata kunci: marketing, digital marketing; e-commerc

An evaluation of the factors influencing the adoption of e-commerce in the purchasing of leisure travel by the residents of Cascais, Portugal

The emergence of the Internet has enabled the development of e-commerce, which is defined as the process of buying and selling or exchanging products, services and information via computer networks (Turban et al, 2002). Since the early stages of the development of the Internet there were claims that travel had the potential to become one of the most sold e-commerce products (Buhalis, 1998; Turban et al, 2002). The reality, however, is that in the first years of the twenty first century only a minority of travel purchasing is conducted over the Internet. By 2002 only 3.6 percent of worldwide travel sales were made over the Internet in 2002, with this figure expected to increase to 7.4% by 2006 (Marcussen, 2003). Moreover, although the trend in overall online market size in Western Europe is positive, the annual growth rates have decreased in recent years. This research arose from an interest in obtaining an insight into the reasons for the lower than anticipated rate of adoption of electronic commerce in the purchasing of leisure travel. The main aim of the research was to evaluate those factors influencing the adoption of e-commerce in the purchasing of leisure travel. The study was developed based on the adoption of innovations paradigm because e-commerce can be regarded as an innovative practice. The research attempted to explicitly develop and test the concept of innovation interdependence. The assumption underlying innovation interdependence is that some innovations are developed upon other innovations and hence the adoption of certain innovations tend to be connected. Following on from this rationale, besides the factors related to the adoption of purchasing leisure travel over the Internet, factors related to the adoption of computers and of the Internet were also included as component parts of the conceptual framework. In addition, the conceptual framework also outlined product-category behaviour as an important factor influencing the adoption of e-commerce in the purchase of that product-category. In order to achieve the research aim, a representative sample of residents in the Borough of Cascais (Lisbon, Portugal) was surveyed. The analysis and discussion of the results was centred on the practical significance of the descriptive data and on the results of the hypothesis testing, based on the following definition of three stages in the e-commerce adoption path: individuals who had never used the Internet (stage 1), individuals who used the Internet but had never purchased by the means of e-commerce (stage 2), and individuals who purchased a product/service over the Internet (stage 3). Those in stage three of the e-commerce adoption path were further divided into two subgroups: those who had never purchased travel over the Internet and those who had purchased. The findings of this research indicate that the factors influencing the adoption of e-commerce in the purchasing of leisure travel vary according to the stage in the e-commerce adoption path. They demonstrate that there is, indeed, a positive relationship between the adoption of computers and the Internet and the adoption of e-commerce in the purchasing of leisure travel. However,the results suggest that the adoption of computers and the Internet play a secondary role and might serve as a facilitator rather than motivator. Rather, the travel and purchasing behaviour of the individual may be the more important influence in their decision to use e-commerce in the purchasing of leisure travel. The study discusses both the theoretical and practical implications and provides some future areas of research in the field of consumer adoption of e-commerce in the purchasing of leisure travel

DIGITALISATION AND PLATFORM ECONOMY - DISRUPTION IN SERVICE SECTOR

Digitalisation and the platform economy have changed business and consumption patterns. Similarly, ways of working have also changed and become polarised as a result of automation, robots, e -commerce and blockchains bringing new innovations to the markets and changing earnings logic. Lower and middle-class jobs decrease or disappear, and high skilled roles increase. The new digital innovations and the progressive expansion of large platforms, such as Airbnb and Uber, have also placed pressure on the development of legislation, globally. The purpose of this study is to describe how digitalisation and the platform economy affect the service sector in general and how this disruption has implications for service sector companies, blue-collar workers and consumers. This research is based on qualitative content analysis. According to the results, digitalisation and the platform economy have both positive and negative effects. For example, these phenomena are expanding business markets and increasing the choice of consumers and the freedom of employees. On the other hand, the insecurity of employees and competition between local and global companies may increase uncontrollably. (C) 2019 Published by Future Academy www.FutureAcademy.org.ukPeer reviewe

Home delivery services: innovations and emerging needs

The increasing amount of small-sized shipments and their frequency variation, due to the growth of e-commerce, pose a great challenge to logistics service providers. At the same time, new technologies and innovations are being developed with the aim of increasing the efficiency of logistics service provider, as much as foster the creation of new enterprises and business models in the home delivery sector. The aim of this paper is to provide an exploratory analysis of the fit between existing home delivery innovative services, requirements, and issues that users might have. To do so, we review the main features of innovative services and we compare them with the findings from an online survey. For each service, we identify the value propositions, and the issues the service aims to address. In particular, four innovative services are reviewed. Through the online survey, we identify user’s habits, requirements and perceptions regarding the effectiveness and features of the innovative services

Secure Electronic Payment: Proposed method for the growth of E-commerce in Bangladesh

The innovations in technologies are changing the social, cultural and economic relationships in a vast variety of ways. Information technology has become a necessary tool for today’s organizations and banking industry is not an exception. Electronic commerce is rapidly growing modern business process in all over the world, but in Bangladesh it is increasing comparatively slower rate. Though Bangladesh was comparatively a late introducer of e-banking but now almost all the banks are providing internet banking to their customers. But what is important is the lack of comprehensive study of the e-payment security covering organizational and customers’ point of view. Considering the importance of secure e-payment to grow up e-commerce in Bangladesh this study was taken up. It was revealed from the survey that the customers’ and service providers main concern was security. E-banking service providers should have to ensure that online banking is safe and secure for every user in all kind of transactions. The Authors also proposed a secure e-payment model in general and on debit card and credit card to bring customers confidence on e-payment and increase the volume of e-commerce in the context of Bangladesh. &nbsp

Secure Electronic Payment: Proposed method for the growth of E-commerce in Bangladesh

The innovations in technologies are changing the social, cultural and economic relationships in a vast variety of ways. Information technology has become a necessary tool for today’s organizations and banking industry is not an exception. Electronic commerce is rapidly growing modern business process in all over the world, but in Bangladesh it is increasing comparatively slower rate. Though Bangladesh was comparatively a late introducer of e-banking but now almost all the banks are providing internet banking to their customers. But what is important is the lack of comprehensive study of the e-payment security covering organizational and customers’ point of view. Considering the importance of secure e-payment to grow up e-commerce in Bangladesh this study was taken up. It was revealed from the survey that the customers’ and service providers main concern was security. E-banking service providers should have to ensure that online banking is safe and secure for every user in all kind of transactions. The Authors also proposed a secure e-payment model in general and on debit card and credit card to bring customers confidence on e-payment and increase the volume of e-commerce in the context of Bangladesh

PENINGKATAN KINERJA BISNIS MELALUI STRATEGI PEMASARAN BERBASIS ONLINE PADA UKM PRODUK CAMILAN TRADISIONAL

The internet is one of the technologies that is inevitable in today's digital era. One effect of the internet is also having an impact on the business world, among others, with the development of e-commerce and the decreasing number of offline retailers. therefore the use of internet / e-commerce as an alternative sale must be made by all entrepreneurs including traditional snack entrepreneurs. This research aims to be able to help SMEs to introduce products through sales through the internet and its derivatives. In addition, this service also aims to introduce traditional snack products with better marketing strategies, including by using more eye catching packaging and selling so that they can be easily accepted by millennials. This research has carried out several activities including operational training in marketing training on the importance of attractive brands and packaging, as well as online marketing. This service has helped provide assistance in making stickers, cardboard boxes and jars as a diversification of product packaging for UKM Kembang Goyang “Bu Ninikâ€, Sragen. This dedication also initiates the use of gift boxes as a respondent to the beautiful appearance of souvenirs. In UKM Kumari Crispi, this research carried out by initiating product innovations with various flavors that are of interest to millennialsand providing shelter assistance for Kumari Crispy souvenir shops to support online businesses that will be run. All of training and accompaniment hope can improve the business performance of the target SMEs by increasing the demand for their products