Development of Context-Aware Recommenders of Sequences of Touristic Activities

En els últims anys, els sistemes de recomanació s'han fet omnipresents a la xarxa. Molts serveis web, inclosa la transmissió de pel·lícules, la cerca web i el comerç electrònic, utilitzen sistemes de recomanació per facilitar la presa de decisions. El turisme és una indústria molt representada a la xarxa. Hi ha diversos serveis web (e.g. TripAdvisor, Yelp) que es beneficien de la integració de sistemes recomanadors per ajudar els turistes a explorar destinacions turístiques. Això ha augmentat la investigació centrada en la millora dels recomanadors turístics per resoldre els principals problemes als quals s'enfronten. Aquesta tesi proposa nous algorismes per a sistemes recomanadors turístics que aprenen les preferències dels turistes a partir dels seus missatges a les xarxes socials per suggerir una seqüència d'activitats turístiques que s'ajustin a diversos contextes i incloguin activitats afins. Per aconseguir-ho, proposem mètodes per identificar els turistes a partir de les seves publicacions a Twitter, identificant les activitats experimentades en aquestes publicacions i perfilant turistes similars en funció dels seus interessos, informació contextual i períodes d'activitat. Aleshores, els perfils d'usuari es combinen amb un algorisme de mineria de regles d'associació per capturar relacions implícites entre els punts d'interès de cada perfil. Finalment, es fa un rànquing de regles i un procés de selecció d'un conjunt d'activitats recomanables. Es va avaluar la precisió de les recomanacions i l'efecte del perfil d'usuari. A més, ordenem el conjunt d'activitats mitjançant un algorisme multi-objectiu per enriquir l'experiència turística. També realitzem una segona fase d'anàlisi dels fluxos turístics a les destinacions que és beneficiós per a les organitzacions de gestió de destinacions, que volen entendre la mobilitat turística. En general, els mètodes i algorismes proposats en aquesta tesi es mostren útils en diversos aspectes dels sistemes de recomanació turística.En los últimos años, los sistemas de recomendación se han vuelto omnipresentes en la web. Muchos servicios web, incluida la transmisión de películas, la búsqueda en la web y el comercio electrónico, utilizan sistemas de recomendación para ayudar a la toma de decisiones. El turismo es una industria altament representada en la web. Hay varios servicios web (e.g. TripAdvisor, Yelp) que se benefician de la inclusión de sistemas recomendadores para ayudar a los turistas a explorar destinos turísticos. Esto ha aumentado la investigación centrada en mejorar los recomendadores turísticos y resolver los principales problemas a los que se enfrentan. Esta tesis propone nuevos algoritmos para sistemas recomendadores turísticos que aprenden las preferencias de los turistas a partir de sus mensajes en redes sociales para sugerir una secuencia de actividades turísticas que se alinean con diversos contextos e incluyen actividades afines. Para lograr esto, proponemos métodos para identificar a los turistas a partir de sus publicaciones en Twitter, identificar las actividades experimentadas en estas publicaciones y perfilar turistas similares en función de sus intereses, contexto información y periodos de actividad. Luego, los perfiles de usuario se combinan con un algoritmo de minería de reglas de asociación para capturar relaciones entre los puntos de interés que aparecen en cada perfil. Finalmente, un proceso de clasificación de reglas y selección de actividades produce un conjunto de actividades recomendables. Se evaluó la precisión de las recomendaciones y el efecto de la elaboración de perfiles de usuario. Ordenamos además el conjunto de actividades utilizando un algoritmo multi-objetivo para enriquecer la experiencia turística. También llevamos a cabo un análisis de los flujos turísticos en los destinos, lo que es beneficioso para las organizaciones de gestión de destinos, que buscan entender la movilidad turística. En general, los métodos y algoritmos propuestos en esta tesis se muestran útiles en varios aspectos de los sistemas de recomendación turística.In recent years, recommender systems have become ubiquitous on the web. Many web services, including movie streaming, web search and e-commerce, use recommender systems to aid human decision-making. Tourism is one industry that is highly represented on the web. There are several web services (e.g. TripAdvisor, Yelp) that benefit from integrating recommender systems to aid tourists in exploring tourism destinations. This has increased research focused on improving tourism recommender systems and solving the main issues they face. This thesis proposes new algorithms for tourism recommender systems that learn tourist preferences from their social media data to suggest a sequence of touristic activities that align with various contexts and include affine activities. To accomplish this, we propose methods for identifying tourists from their frequent Twitter posts, identifying the activities experienced in these posts, and profiling similar tourists based on their interests, contextual information, and activity periods. User profiles are then combined with an association rule mining algorithm for capturing implicit relationships between points of interest apparent in each profile. Finally, a rule ranking and activity selection process produces a set of recommendable activities. The recommendations were evaluated for accuracy and the effect of user profiling. We further order the set of activities using a multi-objective algorithm to enrich the tourist experience. We also carry out a second-stage analysis of tourist flows at destinations which is beneficial to destination management organisations seeking to understand tourist mobility. Overall, the methods and algorithms proposed in this thesis are shown to be useful in various aspects of tourism recommender systems

Using Flickr to identify and connect tourism Points of Interest: The case of Lisbon, Porto and Faro

Dissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business AnalyticsUnderstanding the movement of tourists helps not only the management of cities but also to enhance the most attractive places. The growth of people in social media allows us to have greater access to information about user preferences, reviews, and shared moments. Information can be used to study tourist activity. Here, it is used geo-tagged photographs from the social media platform Flickr, to identify the locations of tourists’ Points of Interest in Lisbon, Porto and Faro and quantify their relationship from the user’s co-occurrence in the identified points. The results show that, using standard clustering methods, it is possible to identify likely candidate Points of Interest. The association of the Points of Interest from users’ social media activity (i.e., posting of photos) results in a non-trivial network that breaks geographical proximity. It was found that, in all the cities under study, historical places (such as churches and cathedrals), viewpoints and beaches are captured

Exploring urban visitors' mobilities. A multi-method approach

Aquesta tesi doctoral sorgeix de la necessitat d’aprofundir en el coneixement de les mobilitats dels visitants, entendre les decisions que configuren el seu comportament espacio-temporal i identificar i explorar els efectes que les seves mobilitats tenen sobre les destinacions urbanes. La tesi es desenvolupa entorn a quatre objectius específics que s’emmarquen en l’àmbit de recerca relacionat amb el seguiment de l’activitat dels visitants en destinacions turístiques urbanes. Cadascun d’aquests objectius es desenvolupa en cadascun dels articles científics que conformen aquesta tesi doctoral, publicats tots ells en revistes de revisió per parells. El primer article es proposa com a objectiu identificar els factors, relacionats amb el perfil socioeconòmic dels turistes i amb les característiques de la seva estada, que determinen la selecció d’opcions de transport i mobilitat sostenible per moure’s per la destinació urbana. El segon article pretén analitzar i comprendre com afecta el comportament espacio-temporal dels turistes en els seus patrons de consum econòmic i, per tant, en la generació d’ingressos per a l’economia local. El tercer article es proposa analitzar la influència de l’espai urbà sobre la forma en què els visitants es desplacen per la destinació. I finalment, el quart article té per objectiu reconstruir trajectòries i/o fluxos espacio-temporals a partir de dades geolocalitzades de les xarxes socials per tal de detectar patrons de mobilitat dels visitants de destinacions urbanes. Les fonts de dades i els mètodes utilitzats per complir amb els objectius de partida són diverses. En aquest sentit, la tesi aporta també una àmplia radiografia dels pros i les contres de les diferents fonts de dades disponibles per a l’anàlisi de les mobilitats dels visitants en destinacions turístiques.Esta tesis doctoral surge de la necesidad de profundizar en el conocimiento de las movilidades de los visitantes,entender las decisiones que configuran su comportamiento espaciotemporal e identificar y explorar los efectos que sus movilidades tienen sobre los destinos urbanos. La tesis se desarrolla en torno a cuatro objetivos específicos que se enmarcan en el ámbito de investigación de seguimiento de visitantes, y que se desarrollan en cada uno de los artículos científicos, publicados todos ellos en revistas de revisión por pares, que conforman esta tesis. El primer artículo se propone como objetivo identificar los factores, relacionados con el perfil socioeconómicos de los turistas y con las características de su estancia, que determinan la selección de opciones de transporte y movilidad sostenible para moverse por el destino urbano. El segundo artículo pretende analizar y comprender cómo afecta el comportamiento espaciotemporal de los turistas en sus patrones de consumo económico y, por tanto, en la generación de ingresos para la economía local. El tercer artículo se propone analizar la influencia del espacio urbano sobre la forma en que los visitantes se desplazan por el destino. Y finalmente, el cuarto artículo tiene por objetivo reconstruir trayectorias y / o flujos espaciotemporales a partir de datos geolocalizados de las redes sociales para detectar patrones de movilidad de los visitantes de destinos urbanos. Las fuentes de datos y los métodos utilizados para cumplir con los objetivos de partida son diversos. En este sentido, la tesis aporta también una amplia radiografía de los pros y contras de las diferentes fuentes de datos disponibles para el análisis de las movilidades de los visitantes en destinos turísticos.This dissertation arises from the need to deepen the knowledge of the mobility of visitors, understand the decisions that shape their spatiotemporal behaviour and identify and explore the effects that their mobility has on urban destinations. The thesis is developed around four specific objectives that fall within the scope of visitor tracking research, and that are developed in each of the scientific articles, all of them published in peer-reviewed journals, that make up this thesis. The first article aims to identify the factors, related to the socioeconomic profile of tourists and the characteristics of their stay, that determine the selection of sustainable transport and mobility options to move within the urban destination. The second article aims to analyse and understand how the visitors’ spatiotemporal behaviour affects their patterns of economic consumption and, therefore, the generation of income for the local economy. The third article aims to analyse the influence of the built environment on the visitors’ mobilities at destination. And finally, the fourth article aims to reconstruct trajectories and / or spatiotemporal flows from geolocated data obtained from social networks in order to detect visitors’ mobility patterns at urban destinations. The data sources and methods used to meet the objectives are multiple. In this sense, the thesis also provides an extensive x-ray of the pros and cons of the different data sources available for the analysis of visitors’ mobilities in tourist destinations

Building City-Scale Walking Itineraries Using Large Geospatial Datasets

Nowadays, social networks play an important role in many aspects of people’s life and in traveling in particular. People share their experience and opinions not only on specialized sites, like TripAdvisor, but also in social networks, e.g. Instagram. Combining information from different sources we can get a manifold dataset, which covers main sights, famous buildings as well as places popular with city residents. In this paper, we propose method for generation of walking tours based on large multi-source dataset. In order to create this dataset, we developed data crawling framework, which is able to collect data from Instagram at high speed. We provide several use cases for the developed itinerary generation method and demonstrate that it can significantly enrich standard touristic paths provided by official site

The Shortest Path to Happiness: Recommending Beautiful, Quiet, and Happy Routes in the City

When providing directions to a place, web and mobile mapping services are all able to suggest the shortest route. The goal of this work is to automatically suggest routes that are not only short but also emotionally pleasant. To quantify the extent to which urban locations are pleasant, we use data from a crowd-sourcing platform that shows two street scenes in London (out of hundreds), and a user votes on which one looks more beautiful, quiet, and happy. We consider votes from more than 3.3K individuals and translate them into quantitative measures of location perceptions. We arrange those locations into a graph upon which we learn pleasant routes. Based on a quantitative validation, we find that, compared to the shortest routes, the recommended ones add just a few extra walking minutes and are indeed perceived to be more beautiful, quiet, and happy. To test the generality of our approach, we consider Flickr metadata of more than 3.7M pictures in London and 1.3M in Boston, compute proxies for the crowdsourced beauty dimension (the one for which we have collected the most votes), and evaluate those proxies with 30 participants in London and 54 in Boston. These participants have not only rated our recommendations but have also carefully motivated their choices, providing insights for future work.Comment: 11 pages, 7 figures, Proceedings of ACM Hypertext 201

Intelligent Tourist Routes

A maior parte das pessoas gosta de viajar e o Porto foi eleita a cidade da Europa mais interessante para visitar em 2019. Com grande potencial de atratividade, o Porto conta com infindáveis opções de rotas turísticas. Investigações recentes mostram que um operador eficiente de viagens não só deve ter em conta as necessidades e constrangimentos do utilizador, mas também permitir algum grau de livre exploração da cidade, adaptando a oferta de acordo com as preferências do utilizador. A imagem global do contexto é um bom ponto de partida para uma viagem memorável. Nesta dissertação pretende-se desenvolver sistema inteligente capaz de maximizar a satisfação do visitante, criando percursos dinâmicos e personalizados em função de preferências e interesses dos utilizadores. Estes serão aferidos diretamente através de técnicas modernas de segmentação e descoberta de perfil e indiretamente através da pontuação atribuída pelos utilizadores a sets de fotografias (normais e 360) dos locais de interesse. Ao longo do percurso o utilizador poderá dar feedback sobre os locais de interesse sugeridos por forma a potenciar a aprendizagem do sistema

Itinerary Recommendation Algorithm in the Age of MEC

To provide fully immersive mobile experiences, next-generation touristic services will rely on the high bandwidth and low latency provided by the 5G networks and the Multi-access Edge Computing (MEC) paradigm. Recommendation algorithms, being integral part of travel planning systems, devise personalized tour itineraries for a user considering the popularity of the Points of Interest (POIs) of a city as well as the tourist preferences and constraints. However, in the context of next-generation touristic services, recommendation algorithms should also consider the applications (e.g., augmented reality) the tourist will consume in the POIs and the quality in which such applications will be delivered by the MEC infrastructure. In this paper, we address the joint problem of recommending personalized tour itineraries for tourists and efficiently allocating MEC resources for advanced touristic applications. We formulate an optimization problem that maximizes the itinerary score of individual tourists, while optimizing the resource allocation at the network edge. We then propose an exact algorithm that quickly solves the problem optimally considering instances of realistic size. Finally, we evaluate our algorithm using a real dataset extracted from Flickr. Results demonstrate gains up to 100% in the resource allocation and user experience in comparison with a state-of-the-art solution