Exploring customer satisfaction in cold chain logistics using a text mining approach

PurposeWith the fierce competition in the cold chain logistics market, achieving and maintaining excellent customer satisfaction is the key to an enterprise's ability to stand out. This research aims to determine the factors that affect customer satisfaction in cold chain logistics, which helps cold chain logistics enterprises identify the main aspects of the problem. Further, the suggestions are provided for cold chain logistics enterprises to improve customer satisfaction.Design/methodology/approachThis research uses the text mining approach, including topic modeling and sentiment analysis, to analyze the information implicit in customer-generated reviews. First, latent Dirichlet allocation (LDA) model is used to identify the topics that customers focus on. Furthermore, to explore the sentiment polarity of different topics, bi-directional long short-term memory (Bi-LSTM), a type of deep learning model, is adopted to quantify the sentiment score. Last, regression analysis is performed to identify the significant factors that affect positive, neutral and negative sentiment.FindingsThe results show that eight topics that customer focus are determined, namely, speed, price, cold chain transportation, package, quality, error handling, service staff and logistics information. Among them, speed, price, transportation and product quality significantly affect customer positive sentiment, and error handling and service staff are significant factors affecting customer neutral and negative sentiment, respectively.Research limitations/implicationsThe data of the customer-generated reviews in this research are in Chinese. In the future, multi-lingual research can be conducted to obtain more comprehensive insights.Originality/valuePrior studies on customer satisfaction in cold chain logistics predominantly used questionnaire method, and the disadvantage of which is that interviewees may fill out the questionnaire arbitrarily, which leads to inaccurate data. For this reason, it is more scientific to discover customer satisfaction from real behavioral data. In response, customer-generated reviews that reflect true emotions are used as the data source for this research.<br/

Sentiment Classification of Online Customer Reviews and Blogs Using Sentence-level Lexical Based Semantic Orientation Method

ABSTRACT Sentiment analysis is the process of extracting knowledge from the peoples‟ opinions, appraisals and emotions toward entities, events and their attributes. These opinions greatly impact on customers to ease their choices regarding online shopping, choosing events, products and entities. With the rapid growth of online resources, a vast amount of new data in the form of customer reviews and opinions are being generated progressively. Hence, sentiment analysis methods are desirable for developing efficient and effective analyses and classification of customer reviews, blogs and comments. The main inspiration for this thesis is to develop high performance domain independent sentiment classification method. This study focuses on sentiment analysis at the sentence level using lexical based method for different type data such as reviews and blogs. The proposed method is based on general lexicons i.e. WordNet, SentiWordNet and user defined lexical dictionaries for sentiment orientation. The relations and glosses of these dictionaries provide solution to the domain portability problem. The experiments are performed on various data sets such as customer reviews and blogs comments. The results show that the proposed method with sentence contextual information is effective for sentiment classification. The proposed method performs better than word and text level corpus based machine learning methods for semantic orientation. The results highlight that the proposed method achieves an average accuracy of 86% at sentence-level and 97% at feedback level for customer reviews. Similarly, it achieves an average accuracy of 83% at sentence level and 86% at feedback level for blog comment

Context Driven Bipolar Adjustment for Optimized Aspect Level Sentiment Analysis

122–127World Wide Web provides numerous opinionated data that can influence users. Reviews on online data highly affect the user’s perception while buying a particular or related product from an online shopping site. The online review provided by a customer helps other customers to make up their decision regarding purchasing that item. Looking at the developer’s and producer’s perspective, the opinions of customers on their manufactured items is helpful in identifying deformities as well as scope for improving its quality. Equipped with all this information, the product can be developed and managed more efficiently. Along with the overall rating of the product, the feature-based rating will have a great impact on the decision-making process of the customer. In this paper, an optimized scheme of aspect level sentiment analysis is presented to analyze the online reviews of a product. Reviews ratings have been used for learning approach. Inherently biased reviews are considered to optimize the Aspect Level Sentiment Analysis. Bi-polar aspect level sentiment analysis model has been trained using multiple kernels of support vector machine to optimize the results. Lexicon based aspect level sentiment analysis is performed first and later on the basis of bipolar words adjustment, and its effect on results, aspect level sentiment analysis for efficient optimization has been performed. A Web Crawler is developed to extract data from Amazon. The results obtained outperformed traditional lexicon based Aspect Level Sentiment Analysis

Semantic Text Mining using Domain Ontology

Abstract— Presently in Customer Relationship Management, there is a need to achieve greater customer centricity, and this requires a deeper understanding of customer needs. Also, the volume of textual data generated by the social networking sites in recent times has greatly increased, creating a platform for analysis, towards the much needed customer understanding. One of the issues that evolve from analyzing these texts to retrieve non trivial patterns (text mining) is text representation, which this research is aimed at addressing. In particular, this paper focuses on using domain ontology for text pre-processing in order to improve the quality of the textual corpus being mined. The methodology used in this research is based on developing a domain Ontology for textual pre-processing of the experimental data and sentiment analysis of social media data. In conclusion, the inferences gotten from the research carried out reveal that domain ontology has the ability to improve the results of sentiment analysis. It was also discovered that, due to the nature of social media data, there is need for a deeper level of semantic analysis, to be able to maximize its richness