Detecting and Tracking the Spread of Astroturf Memes in Microblog Streams

Online social media are complementing and in some cases replacing person-to-person social interaction and redefining the diffusion of information. In particular, microblogs have become crucial grounds on which public relations, marketing, and political battles are fought. We introduce an extensible framework that will enable the real-time analysis of meme diffusion in social media by mining, visualizing, mapping, classifying, and modeling massive streams of public microblogging events. We describe a Web service that leverages this framework to track political memes in Twitter and help detect astroturfing, smear campaigns, and other misinformation in the context of U.S. political elections. We present some cases of abusive behaviors uncovered by our service. Finally, we discuss promising preliminary results on the detection of suspicious memes via supervised learning based on features extracted from the topology of the diffusion networks, sentiment analysis, and crowdsourced annotations

Location Based Sentiment Analysis of Products or Events over Social Media

Nowadays social media has become a very momentous and trendy communication medium amongst all online surfers, users and data scientists because of the recent advancements in it. It constituted the study of information diffusion, user communication and user control over social networks. All types of users share their opinions on various aspects of day to day activities every day. Therefore social media web-sites are rich sources of data for opinion mining. Such data can be efficiently used for sentiment analysis. This research aims to analyze location based social media data to compute the popularity of the products/events. And this is achieved by integrating sentiment analysis, location based data analysis and machine learning approach. An application has been developed which captures the real time communication over social media sites and implements sentiment analysis on collected data. This research work uses publicly available and location enabled social media data. Analysis results are used to optimize the decision making

A Multilayer Naïve Bayes Model for Analyzing User’s Retweeting Sentiment Tendency

Today microblogging has increasingly become a means of information diffusion via user’s retweeting behavior. Since retweeting content, as context information of microblogging, is an understanding of microblogging, hence, user’s retweeting sentiment tendency analysis has gradually become a hot research topic. Targeted at online microblogging, a dynamic social network, we investigate how to exploit dynamic retweeting sentiment features in retweeting sentiment tendency analysis. On the basis of time series of user’s network structure information and published text information, we first model dynamic retweeting sentiment features. Then we build Naïve Bayes models from profile-, relationship-, and emotion-based dimensions, respectively. Finally, we build a multilayer Naïve Bayes model based on multidimensional Naïve Bayes models to analyze user’s retweeting sentiment tendency towards a microblog. Experiments on real-world dataset demonstrate the effectiveness of the proposed framework. Further experiments are conducted to understand the importance of dynamic retweeting sentiment features and temporal information in retweeting sentiment tendency analysis. What is more, we provide a new train of thought for retweeting sentiment tendency analysis in dynamic social networks

Dynamics of Information Diffusion and Social Sensing

Statistical inference using social sensors is an area that has witnessed remarkable progress and is relevant in applications including localizing events for targeted advertising, marketing, localization of natural disasters and predicting sentiment of investors in financial markets. This chapter presents a tutorial description of four important aspects of sensing-based information diffusion in social networks from a communications/signal processing perspective. First, diffusion models for information exchange in large scale social networks together with social sensing via social media networks such as Twitter is considered. Second, Bayesian social learning models and risk averse social learning is considered with applications in finance and online reputation systems. Third, the principle of revealed preferences arising in micro-economics theory is used to parse datasets to determine if social sensors are utility maximizers and then determine their utility functions. Finally, the interaction of social sensors with YouTube channel owners is studied using time series analysis methods. All four topics are explained in the context of actual experimental datasets from health networks, social media and psychological experiments. Also, algorithms are given that exploit the above models to infer underlying events based on social sensing. The overview, insights, models and algorithms presented in this chapter stem from recent developments in network science, economics and signal processing. At a deeper level, this chapter considers mean field dynamics of networks, risk averse Bayesian social learning filtering and quickest change detection, data incest in decision making over a directed acyclic graph of social sensors, inverse optimization problems for utility function estimation (revealed preferences) and statistical modeling of interacting social sensors in YouTube social networks.Comment: arXiv admin note: text overlap with arXiv:1405.112

Information Diffusion and Summarization in Social Networks

Social networks are web-based services that allow users to connect and share information. Due to the huge size of social network graph and the plethora of generated content, it is difficult to diffuse and summarize the social media content. This thesis thus addresses the problems of information diffusion and information summarization in social networks. Information diffusion is a process by which information about new opinions, behaviors, conventions, practices, and technologies flow from person-to-person through a social network. Studies on information diffusion primarily focus on how information diffuses in networks and how to enhance information diffusion. Our aim is to enhance the information diffusion in social networks. Many factors affect information diffusion, such as network connectivity, location, posting timestamp, post content, etc. In this thesis, we analyze the effect of three of the most important factors of information diffusion, namely network connectivity, posting time and post content. We first study the network factor to enhance the information diffusion, and later analyze how time and content factors can diffuse the information to a large number of users. Network connectivity of a user determines his ability to disseminate information. A well-connected authoritative user can disseminate information to a more wider audience compared to an ordinary user. We present a novel algorithm to find topicsensitive authorities in social networks. We use the topic-specific authoritative position of the users to promote a given topic through word-of-mouth (WoM) marketing. Next, the lifetime of social media content is very short, which is typically a few hours. If post content is posted at the time when the targeted audience are not online or are not interested in interacting with the content, the content will not receive high audience reaction. We look at the problem of finding the best posting time(s) to get high information diffusion. Further, the type of social media content determines the amount of audience interaction, it gets in social media. Users react differently to different types of content. If a post is related to a topic that is more arousing or debatable, then it tends to get more comments. We propose a novel method to identify whether a post has high arousal content or not. Furthermore, the sentiment of post content is also an important factor to garner users’ attention in social media. Same information conveyed with different sentiments receives a different amount of audience reactions. We understand to what extent the sentiment policies employed in social media have been successful to catch users’ attention. Finally, we study the problem of information summarization in social networks. Social media services generate a huge volume of data every day, which is difficult to search or comprehend. Information summarization is a process of creating a concise readable summary of this huge volume of unstructured information. We present a novel method to summarize unstructured social media text by generating topics similar to manually created topics. We also show a comprehensive topical summary by grouping semantically related topics

Quantifying the Effect of Sentiment on Information Diffusion in Social Media

Social media have become the main vehicle of information production and consumption online. Millions of users every day log on their Facebook or Twitter accounts to get updates and news, read about their topics of interest, and become exposed to new opportunities and interactions. Although recent studies suggest that the contents users produce will affect the emotions of their readers, we still lack a rigorous understanding of the role and effects of contents sentiment on the dynamics of information diffusion. This work aims at quantifying the effect of sentiment on information diffusion, to understand: (i) whether positive conversations spread faster and/or broader than negative ones (or vice-versa); (ii) what kind of emotions are more typical of popular conversations on social media; and, (iii) what type of sentiment is expressed in conversations characterized by different temporal dynamics. Our findings show that, at the level of contents, negative messages spread faster than positive ones, but positive ones reach larger audiences, suggesting that people are more inclined to share and favorite positive contents, the so-called positive bias. As for the entire conversations, we highlight how different temporal dynamics exhibit different sentiment patterns: for example, positive sentiment builds up for highly-anticipated events, while unexpected events are mainly characterized by negative sentiment. Our contribution is a milestone to understand how the emotions expressed in short texts affect their spreading in online social ecosystems, and may help to craft effective policies and strategies for content generation and diffusion.Comment: 10 pages, 5 figure

Quantifying echo chamber effects in information spreading over political communication networks

Echo chambers in online social networks, in which users prefer to interact only with ideologically-aligned peers, are believed to facilitate misinformation spreading and contribute to radicalize political discourse. In this paper, we gauge the effects of echo chambers in information spreading phenomena over political communication networks. Mining 12 million Twitter messages, we reconstruct a network in which users interchange opinions related to the impeachment of the former Brazilian President Dilma Rousseff. We define a continuous {political position} parameter, independent of the network's structure, that allows to quantify the presence of echo chambers in the strongly connected component of the network, reflected in two well-separated communities of similar sizes with opposite views of the impeachment process. By means of simple spreading models, we show that the capability of users in propagating the content they produce, measured by the associated spreadability, strongly depends on their attitude. Users expressing pro-impeachment sentiments are capable to transmit information, on average, to a larger audience than users expressing anti-impeachment sentiments. Furthermore, the users' spreadability is correlated to the diversity, in terms of political position, of the audience reached. Our method can be exploited to identify the presence of echo chambers and their effects across different contexts and shed light upon the mechanisms allowing to break echo chambers.Comment: 9 pages, 4 figures. Supplementary Information available as ancillary fil