Sentiment Analysis for micro-blogging platforms in Arabic

Sentiment Analysis (SA) concerns the automatic extraction and classification of sentiments conveyed in a given text, i.e. labelling a text instance as positive, negative or neutral. SA research has attracted increasing interest in the past few years due to its numerous real-world applications. The recent interest in SA is also fuelled by the growing popularity of social media platforms (e.g. Twitter), as they provide large amounts of freely available and highly subjective content that can be readily crawled. Most previous SA work has focused on English with considerable success. In this work, we focus on studying SA in Arabic, as a less-resourced language. This work reports on a wide set of investigations for SA in Arabic tweets, systematically comparing three existing approaches that have been shown successful in English. Specifically, we report experiments evaluating fully-supervised-based (SL), distantsupervision- based (DS), and machine-translation-based (MT) approaches for SA. The investigations cover training SA models on manually-labelled (i.e. in SL methods) and automatically-labelled (i.e. in DS methods) data-sets. In addition, we explored an MT-based approach that utilises existing off-the-shelf SA systems for English with no need for training data, assessing the impact of translation errors on the performance of SA models, which has not been previously addressed for Arabic tweets. Unlike previous work, we benchmark the trained models against an independent test-set of >3.5k instances collected at different points in time to account for topic-shifts issues in the Twitter stream. Despite the challenging noisy medium of Twitter and the mixture use of Dialectal and Standard forms of Arabic, we show that our SA systems are able to attain performance scores on Arabic tweets that are comparable to the state-of-the-art SA systems for English tweets. The thesis also investigates the role of a wide set of features, including syntactic, semantic, morphological, language-style and Twitter-specific features. We introduce a set of affective-cues/social-signals features that capture information about the presence of contextual cues (e.g. prayers, laughter, etc.) to correlate them with the sentiment conveyed in an instance. Our investigations reveal a generally positive impact for utilising these features for SA in Arabic. Specifically, we show that a rich set of morphological features, which has not been previously used, extracted using a publicly-available morphological analyser for Arabic can significantly improve the performance of SA classifiers. We also demonstrate the usefulness of languageindependent features (e.g. Twitter-specific) for SA. Our feature-sets outperform results reported in previous work on a previously built data-set

Users' Traces for Enhancing Arabic Facebook Search

International audienceThis paper proposes an approach on Facebook search in Arabic, which exploits several users' traces (e.g. comment, share, reactions) left on Facebook posts to estimate their social importance. Our goal is to show how these social traces (signals) can play a vital role in improving Arabic Facebook search. Firstly, we identify polarities (positive or negative) carried by the textual signals (e.g. comments) and non-textual ones (e.g. the reactions love and sad) for a given Facebook post. Therefore, the polarity of each comment expressed on a given Facebook post, is estimated on the basis of a neural sentiment model in Arabic language. Secondly, we group signals according to their complementarity using features selection algorithms. Thirdly, we apply learning to rank (LTR) algorithms to re-rank Facebook search results based on the selected groups of signals. Finally, experiments are carried out on 13,500 Facebook posts, collected from 45 topics in Arabic language. Experiments results reveal that Random Forests combined with ReliefFAttributeEval (RLF) was the most effective LTR approach for this task

Detecting Suicidality in Arabic Tweets Using Machine Learning and Deep Learning Techniques

Social media platforms have revolutionized traditional communication techniques by enabling people globally to connect instantaneously, openly, and frequently. People use social media to share personal stories and express their opinion. Negative emotions such as thoughts of death, self-harm, and hardship are commonly expressed on social media, particularly among younger generations. As a result, using social media to detect suicidal thoughts will help provide proper intervention that will ultimately deter others from self-harm and committing suicide and stop the spread of suicidal ideation on social media. To investigate the ability to detect suicidal thoughts in Arabic tweets automatically, we developed a novel Arabic suicidal tweets dataset, examined several machine learning models, including Na\"ive Bayes, Support Vector Machine, K-Nearest Neighbor, Random Forest, and XGBoost, trained on word frequency and word embedding features, and investigated the ability of pre-trained deep learning models, AraBert, AraELECTRA, and AraGPT2, to identify suicidal thoughts in Arabic tweets. The results indicate that SVM and RF models trained on character n-gram features provided the best performance in the machine learning models, with 86% accuracy and an F1 score of 79%. The results of the deep learning models show that AraBert model outperforms other machine and deep learning models, achieving an accuracy of 91\% and an F1-score of 88%, which significantly improves the detection of suicidal ideation in the Arabic tweets dataset. To the best of our knowledge, this is the first study to develop an Arabic suicidality detection dataset from Twitter and to use deep-learning approaches in detecting suicidality in Arabic posts

Detection of Americans’ Behavior toward Islam on Facebook

Social network websites have become a rich place for detecting and analyzing people’s attitudes, perceptions, and feelings towards news, products,  and other real-world issues. Facebook is a popular platform among different age groups and countries and is generally used to convey ideas about certain topics based on likes, comments and sharing. In recent years, one of the most controversial topics were the idea behind Islamophobia and other ideas built in people’s minds about Islam around the world. This research studied the public opinion of American citizens about Islam during the presidency of Donald Trump, as that period was rich in diversity of opinion between his supporters and detractors. In this paper, sentiment analysis was used to analyze American citizens’ behavior towards posts about Islam during Trump’s presidency in various states across the United States. Sentiment analysis was performed on Facebook posts and comments extracted from American news channels from the year 2017. Several machine learning methods were used to detect the polarity in the dataset. The highest classification accuracy among the classifiers used in this research was achieved using a logistic regression classifier, reaching 84%

Tuning of Customer Relationship Management (CRM) via Customer Experience Management (CEM) using sentiment analysis on aspects level

This study proposes a framework that combines a supervised machine learning and a semantic orientation approach to tune Customer Relationship Management (CRM) via Customer Experience Management (CEM). The framework extracts data from social media first and then integrates CRM and CEM by tuning and optimising CRM to reflect the needs and expectations of users on social media. In other words, in order to reduce the gap between the users' predicted opinions in CRM and their opinions on social media, the existing data from CEM will be applied to determine the similar behavioural patterns of customers towards similar outcomes within CRM. CRM data and extracted data from social media will be consolidated by the unsupervised data mining method (association). The framework will lead to a quantitative approach to uncover relationships between the extracted data from social media and the CRM data. The results show that changing some aspects of the e-learning criteria that were required by students in their social media posts can help to enhance the classification accuracy in the learning management system (LMS) data and to understand more students' studying statuses. Furthermore, the results show matching between students' opinions in CRM and CEM, especially in the negative and neutral classes