A cloud-based tool for sentiment analysis in reviews about restaurants on TripAdvisor

The tourism industry has been promoting its products and services based on the reviews that people often write on travel websites like TripAdvisor.com, Booking.com and other platforms like these. These reviews have a profound effect on the decision making process when evaluating which places to visit, such as which restaurants to book, etc. In this contribution is presented a cloud based software tool for the massive analysis of this social media data (TripAdvisor.com). The main characteristics of the tool developed are: i) the ability to aggregate data obtained from social media; ii) the possibility of carrying out combined analyses of both people and comments; iii) the ability to detect the sense (positive, negative or neutral) in which the comments rotate, quantifying the degree to which they are positive or negative, as well as predicting behaviour patterns from this information; and iv) the ease of doing everything in the same application (data downloading, pre-processing, analysis and visualisation). As a test and validation case, more than 33.500 revisions written in English on restaurants in the Province of Granada (Spain) were analyse

Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018)

Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom). Within this context, opinion mining and sentiment analysis in marketing communications (OMSAMC) has a strong role in the development of the field by allowing us to understand whether people are satisfied or dissatisfied with our service or product in order to subsequently analyze the strengths and weaknesses of those consumer experiences. To the best of our knowledge, there is no science mapping analysis covering the research about opinion mining and sentiment analysis in the MarCom ecosystem. In this study, we perform a science mapping analysis on the OMSAMC research, in order to provide an overview of the scientific work during the last two decades in this interdisciplinary area and to show trends that could be the basis for future developments in the field. This study was carried out using VOSviewer, CitNetExplorer and InCites based on results from Web of Science (WoS). The results of this analysis show the evolution of the field, by highlighting the most notable authors, institutions, keywords, publications, countries, categories and journals.The research was funded by Programa Operativo FEDER Andalucía 2014‐2020, grant number “La reputación de las organizaciones en una sociedad digital. Elaboración de una Plataforma Inteligente para la Localización, Identificación y Clasificación de Influenciadores en los Medios Sociales Digitales (UMA18‐ FEDERJA‐148)” and The APC was funded by the same research gran

Predicting Cyber Events by Leveraging Hacker Sentiment

Recent high-profile cyber attacks exemplify why organizations need better cyber defenses. Cyber threats are hard to accurately predict because attackers usually try to mask their traces. However, they often discuss exploits and techniques on hacking forums. The community behavior of the hackers may provide insights into groups' collective malicious activity. We propose a novel approach to predict cyber events using sentiment analysis. We test our approach using cyber attack data from 2 major business organizations. We consider 3 types of events: malicious software installation, malicious destination visits, and malicious emails that surpassed the target organizations' defenses. We construct predictive signals by applying sentiment analysis on hacker forum posts to better understand hacker behavior. We analyze over 400K posts generated between January 2016 and January 2018 on over 100 hacking forums both on surface and Dark Web. We find that some forums have significantly more predictive power than others. Sentiment-based models that leverage specific forums can outperform state-of-the-art deep learning and time-series models on forecasting cyber attacks weeks ahead of the events

Traffic event detection framework using social media

This is an accepted manuscript of an article published by IEEE in 2017 IEEE International Conference on Smart Grid and Smart Cities (ICSGSC) on 18/09/2017, available online: https://ieeexplore.ieee.org/document/8038595 The accepted version of the publication may differ from the final published version.© 2017 IEEE. Traffic incidents are one of the leading causes of non-recurrent traffic congestions. By detecting these incidents on time, traffic management agencies can activate strategies to ease congestion and travelers can plan their trip by taking into consideration these factors. In recent years, there has been an increasing interest in Twitter because of the real-time nature of its data. Twitter has been used as a way of predicting revenues, accidents, natural disasters, and traffic. This paper proposes a framework for the real-time detection of traffic events using Twitter data. The methodology consists of a text classification algorithm to identify traffic related tweets. These traffic messages are then geolocated and further classified into positive, negative, or neutral class using sentiment analysis. In addition, stress and relaxation strength detection is performed, with the purpose of further analyzing user emotions within the tweet. Future work will be carried out to implement the proposed framework in the West Midlands area, United Kingdom.Published versio