Older Australians and the Internet

In late 2009, Sandra Haukka secured funding from the auDA Foundation to explore what older Australians who never or rarely use the Internet (referred to as ‘non-users’) know about the types of online products and services available to them, and how they might use these products and services to improve their daily life. This project aims to support current and future strategies and initiatives by: 1) exploring the extent to which non-users are aware of the types and benefits of online products and services, (such as e-shopping, e-banking, e-health, social networking, and general browsing and research) as well as their interest in them b) identifying how the Internet can improve the daily life of older Australians c) reviewing the effectiveness of support and services designed to educate and encourage older people to engage with the Internet d) recommending strategies that aim to raise non-user awareness of current and emerging online products and services, and provide non-users with the skills and knowledge needed to use those products and services that they believe can improve their daily life. The Productive Ageing Centre at National Seniors Australia, and Professor Trevor Barr from Swinburne University provided the project with in-kind support

The Funnel Effect: How Elite College Culture Narrows Students' Perceptions of Post-Collegiate Career Opportunities

Today, the process of choosing a career for young adults is not a linear path, but instead a complex process influenced by a myriad of internal and external factors. At elite colleges, high prestige jobs are most appealing as students strive to occupy a position of power and resources and live up to their institution's reputation. In the current environment of high or uncertain unemployment, increased competition for jobs and increasingly rising college costs, the steps young adults take to determine goals and means can become confused. All too frequently, ambient university culture emphasizes the importance of finding a certain kind of job rather than thinking through where passions lie and which jobs might be most meaningful and well fitting over the long haul.In this study, we explore the issues of career choice among a small group of Harvard seniors,identifying the factors that have the most significant influence on the decision-making process. Specifically, we interviewed 40 Harvard seniors about their college experiences, formative influences, and decision-making processes regarding career choices. Twenty-two females and 18 males participated, coming from a range of concentrations, though the most prevalent majors were English, History, and Social Studies. Students were recruited using list serves at residential houses and the Office of Career Services. Our primary focus was to identify why and how students make decisions about the careers they pursue. We also focused on why some students seem driven to take jobs in finance and consulting, while others pursue paths of public service.Our findings suggest the presence of a "funnel effect." Though students enter college with a diverse set of interests, by senior year, most of them seem to focus on a narrow set of jobs. The culture at Harvard seems to be dominated by the pursuit of high earning, prestigious jobs, especially in the finance and consulting industries. Interestingly, there is a notable disconnect between students' proclaimed passions and interests and the jobs they pursue. According to the Office of Career Services at Harvard, only 22% of the student body accepts jobs in these industries (2011 OCS Student Report). Nonetheless, seniors feel pressured to enter into the fall recruiting cycle in order to procure a job that "lives up to their Harvard degree." Those who express interest in public service jobs appear to forge this path without the help of university structures, often networking and researching online to find out about potential opportunities. Many students feel that finding public service careers is a challenge at Harvard. Unlike the finance, consulting, technology and marketing sectors, few recruiters for public service jobs come to campus. Students appear to be "risk averse," a stance that ultimately seems to impact career choice upon graduation. Our results pinpoint factors that support and explain those students who make choices counter to the prevailing trends -- namely extracurricular activities, study abroad programs, and students' longstanding passions and beliefs

Addressing the cyber safety challenge: from risk to resilience

Addressing the cyber safety challenge: from risk to resilience describes the cyber safety issues emerging from a range of technology trends, how different populations are using technologies and the risks they face, and how we can effectively respond to each group’s unique cyber safety needs. Written by the University of Western Sydney for Telstra Corporation Ltd, the report advocates for continuing to move cyber safety from a ‘risk and protection’ framework to one that focuses on building digital resilience, as well as fostering trust and confidence in the online environment. To do this we need to: Address the needs of populations often neglected by current policies and programs – including adults, seniors, parents, and small to medium enterprises Continue to build the digital literacy skills of all populations, because digital literacy strongly influences users’ ability to engage safely online – this is best achieved by a hands-on learning approach Keep risk in perspective – the risks and benefits of digital participation go hand in hand Broaden the focus from awareness-raising to long-term behaviour change. As digital technologies become further integrated into the everyday lives of Australians, users are potentially exposed to greater risks. However, the risks and benefits of digital participation go hand in hand. The challenge, therefore, is to support users to minimise the risks without limiting their digital participation and their capacity to derive the full benefits of connectivity. If Australians are to benefit as either consumers or providers of online services and products in the e-commerce environment, consumer safety and trust need to be improved. Cyber safety needs to be considered against a transforming backdrop of technology trends, products and practices. While the rise of social media has tended to dominate recent debate and developments in cyber safety, particularly in relation to young people, a range of other trends is also shaping how users engage online, the risks they potentially face in the new media landscape, and the strategies used to address them. These trends include the rise of user generated content and content sharing platforms; the uptake of mobile technologies and, in particular, the adoption of smartphones; cloud computing; platform integration and single sign-on mechanisms; and the rise of GPS and location based services

The internet, E-commerce and older people: an actor-network approach to researching reasons for adoption and use

Many older people are discovering the Internet, and some are also making good use of electronic commerce and all that goes with it. Others, however, are not adopting these technologies. This paper questions why some older people adopt Internet technologies while others do not, and offers a research framework, based on actor-network theory, for investigating adoption of Internet technologies by older people. In this paper, innovation translation is used to illustrate how specific cases of adoption have occurred. Innovation translation presents a different view of innovation than the better known theory of innovation diffusion, but one that the authors argue is better suited for research in socio-technical situations like this

Rural Areas and the Internet

Presents findings from surveys conducted between 2000 and 2003. Looks at the growth of Internet distribution in rural communities, and the gap between rural and suburban or urban communities

Designing authentication with seniors in mind

Developers typically adopt perceived best practice, and in the case of authentication this means password security. However, given the wide range of technical solutions available and the diverse needs and limitations of older users, we suggest that the default adoption of electronic “username and password” authentication may not be 'best practice' or even good practice. This paper highlights some challenges faced by three seniors, each of whom has multiple age- related disabilities and concomitant life challenges. The result is that they cannot authenticate themselves when they need to access their devices and accounts. We conclude by suggesting a number of research directions calculated to address some of these challenges and promote inclusive design and allow for diverse user authentication

Latent segmentation of older adults in the use of social networks and e-banking services

Introduction. This study analyses heterogeneity in the online behaviour of elderly people. Previous research has centred on the socio-demographic segmentation of the elderly regarding their Internet use. Method. The novelty that this study adds is in determining this segmentation through variables that have been especially chosen for studies of the elderly and which are related to their utilitarian use of e-banking, compared to the more hedonic nature of using online social networks. Analysis. The sample was collected using 474 students over 55 years old enrolled in a class of experience in a University in the South of Europe (Spain). We use a latent class cluster model which is appropriate in situations of a posterior segmentation. Results. In dealing with such behaviour in situations of the elderly using these technologies, we have detected the presence of five groups or segments with highly differentiated use-related profiles concerning the variables analysed: venturesomeness, technology anxiety and selfconfidence in information and communication technologies use. Conclusion. We discover the existence of heterogeneity in the behaviour of the elderly regarding services available in Internet. The results support the idea proposed. The stereotype of the elderly cut off from technology is mistaken, as is shown by the different segments found

Technology readiness and segmentation profile of mature consumers

Self-service technologies (SSTs) play a major role in enabling consumers to perform service delivery themselves. The purpose of this study was to test extensions of the original Technology Acceptance Model (TAM) aimed at predicting mature consumers’ attitude and behaviour towards using self-service banking technologies (SSBTs). A survey methodology was employed to gather data from 208 mature consumers on variables captured by the extended TAM. Path analysis indicated that self-efficacy, technology discomfort, perceived risk, and personal contact were determinants of perceived ease of use and perceived usefulness and also direct and indirect determinants of attitude towards and intention to use SSBTs. These findings have theoretical implications for models of technology acceptance and practical interventions designed at increasing use of SSBTs among mature consumers