The Use of Twitter by Luxury and Midscale Hotels

Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests. Observing the different strategies incorporated by luxury and midscale hotels, the paper provides explanations on how these two segments differ in utilizing Twitter. Through direct interviews with US luxury and midscale hotels and analyzing individual Twitter feeds, it was found that luxury hotels and their target market are much more active on Twitter than the midscale hotel segment. Implications suggest that although there is no current expectation from midscale hotel travelers to follow a Twitter feed, the rising presence of Twitter will demand midscale hotels to actively participate on the social media site in the near future

The Work of Art in the Age of Digital Fragility

Impermanence and fragility have become the defining conditions of the digital age. Technologies that were ubiquitous barely a decade ago, like floppy disks, now look like archaeological relics. It takes only a few years, if not months, before software environments are replaced by newer versions, often with limited backward compatibility. At the same time, digital technologies rely on hardware that has short life expectancy. The radical obsolescence of this new digital register raises a number of important questions. How are we going to prevent the fragile memories of contemporary digital cultures from receding into oblivion? This essay answers this question by looking at one of the institutions in which the problems associated with digital fragility are most especially felt, the Museum of Modern Art (MoMA), and by exploring the ontological displacements that digital objects are operating at the heart of the museum

Spartan Daily, September 3, 1997

Volume 109, Issue 3https://scholarworks.sjsu.edu/spartandaily/9150/thumbnail.jp

Momentum: The Burton D. Morgan Foundation 2009 Annual Report

This annual report gives examples of entrepreneurial activities the Foundation has funded, as well as a list of grants and financial statements for the year 2009. It also includes a letter from the president and a list of board and staff members. As the Foundation navigated the economic storm of 2008-09, we dedicated ourselves to maintaining the momentum of transformative entrepreneurship programs in Northeast Ohio

The Boston Bruins’ Use of Social Media to Engage Fans in Promotions

The topic of my research paper is the Boston Bruins’ use of social media to engage fans in promotions. More specifically, my research question is how do professional hockey teams use social media sites, such as Twitter, to increase fan engagement with team promotions? This research is important because we learned more about how social media sites are utilized in a positive way and were able to see what it takes to make these social media sites successful at the professional sport level. Some findings that have already been conducted on this topic include the different types of promotions and involvement, fan motivation on social media sites, social media in professional hockey specifically, and NHL teams using social media sites. The methodology I used is an interpretivist research tradition, in which I utilized both qualitative and quantitative data. The qualitative data came from the tweets sent out by the Boston Bruins in regards to new promotions the team has to offer; while the quantitative data focused on the number of retweets, favorites, and comments that these promotional tweets received

Spartan Daily, February 29, 1944

Volume 32, Issue 90https://scholarworks.sjsu.edu/spartandaily/10895/thumbnail.jp

Japanese Management Strategies

During the detailed researching work of the Kaizen based management practices of the most advanced Japanese companies, that is the best representatives of the Japanese industry, at certain phases occures the need to have a look of a wider perspective embracing some aspects of the strategies and the external connections of these firms, especially the lean enterprises.The goal of this paper is giving a framework for the detailed researches investigating the Kaizen based activities within the companies with the help of general pictures on the ‘Japanese way’ and on the behaviour of the Japanese companies in the glorious fast growth period and then in the times of the serious crises and stagnation as an adaptation to the globalization process.Japanese company culture, Kaizen management philosophy, lean enterprise, corporate strategy,confrontation strategy, avoiding strategy, organizational learning

An evaluation of the economic impact of broadband in Lincolnshire: updated final report

The Lincolnshire Broadband Initiative, ‘onlincolnshire’, was launched in 2003 to bring a range of broadband supply and demand stimulation activities to businesses across the county. The initiative has used £15 million of European funding, together with matched funding from Lincolnshire County Council, to support a series of significant Information and Communication Technology (ICT) interventions to provide support and financial assistance to eligible Lincolnshire businesses. The ‘onlincolnshire’ initiative has four long term strategic objectives. By 2010: • Lincolnshire will be the foremost rural County in the UK, with regards to ICT usage and skills and will have a commercial environment that embraces ICT; • The main employment sites and premises will have attracted increased and more diverse investment; • ICT will have made a major contribution to business competitiveness, expansion and diversification of the economy – measured through an increase in ICT related employment and a range of ICT based activities; • To have engaged individuals and employers in improving ICT skills to increase local competitiveness, raise the standards, participation and achievement in ICT throughout the County

The promotion strategies of disbudpar Surakarta in developing the tourism in Surakarta

This final project report is written based on the job training which was been done at DISBUDPAR Surakarta. The objectives of this report are to describes the promotion strategies of DISBUDPAR Surakarta, to find out the problems faced by DISBUDPAR Surakarta and the solutions to the problems faced by DISBUDPAR Surakarta in developing tourism in Surakarta. The data of this report are taken from observation and library study by collecting information from books, document, interview and other reliable literatures. Based on the observation conducted, conclusion can be drawn that DISBUDPAR did various promotion activities which are done continuously and organized. Promotion is done in order to create awareness among public about tourist attraction and also improve the tourist visit at Surakarta. There are several promotion activities done by DISBUDPAR, opening TIC, promoting tourism attraction, holding events and participating in national and international events, carrying out annual putra-putri Solo, and making coordination with other entertainment places. In relation to developing surakarta tourism, DISBUDPAR faced several problems. There are problem related to budget, bureaucracy and human resources. Therefore, the implementation of promotion activities by DISBUDPAR that were supported by proper budget, simple procedural administration system and reorganizing the schedule of DISBUDPAR officer is needed to develop surakarta tourism

Old New Media: Closed-circuit Television and the Classroom

This article explores closed-circuit television (CCTV) and its ‘bright promise stage’, as it was contemplated, marketed, and implemented as a low-cost classroom tool. After the Federal Communications Commission issued the 1952 Sixth Report and Order, many schools and communities sought to bring educational television to the classroom. However, this model was financially out of reach for most. CCTV was a more affordable version of educational television that could cater to specific classroom needs and allow schools to create their own in-house network. CCTV represents just one of many new technologies that have been promoted as ideal for classroom instruction over the last century. Using articles and advertisements from popular press magazines, educational journals, books, and archival materials, this article seeks to illuminate the ‘social practices and conflicts’ that contributed to the conversations around CCTV’s classroom utility. It concludes by connecting CCTV’s promotion in the 1950s to more recent new media technologies