11,543 research outputs found

    Influence of store attributes on shopping intentions in factory outlet malls

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    This paper examines the effect of eight types of consumer decision-making styles and shopping behaviour on future shopping intentions at factory outlet malls. Results indicate that six out of eight decision-making styles are positively related of future shopping intentions. Conclusions drawn from the current study's findings and their implications for consumer decision-making and shopping behaviour are discussed

    Improving the quality of human resources by implementation of internal marketing

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    Internal marketing includes programs intended for employees and their development. It is targeted on identifying, motivating and retaining customer oriented employees. For that reason, it is ov great importance for labour intensive, and especially service oriented compa¬nies, since knowledge, expertise, activity and behavior of employees create overall business portfolio that the consumers/clients are buying on external market. Regardless of its industry, adoption and implementation of internal marketing concept lead to long-term growth and success of the company. Internal marketing has important points of contact with human resources field of activity; therefore the analysis of internal marketing concept and its basic dimensions is a significant factor for creating competitive advantage in current business environment. The goal of internal marketing is to focus attention of employees on internal activities that need to be developed, maintained, and promoted for the purpose of business and strengthening competitiveness of the company on the external market. Human resources management through qualifying and motivation of employees to fulfill customer market needs as much as possible, namely to recruit appropriate personnel, and maintain and improve long-term relationship with them, is one of the key prerequisites for company’s business success.Human Resources, Internal Marketing, Competitiveness Improvement

    Market Access for Local Food through the Conventional Food Supply Chain

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    The paper examines relationships and linkages between the conventional supply chain actors (wholesalers and retailers) and local food producers based on a study conducted in Southeast Michigan. A case study approach was employed to examine chain actors’ operations and to explore their roles, experiences and perceptions about local foods. Semi-structured interviews were conducted with the owners and managers of eleven retailers and six wholesalers. The study found differences in local food perceptions, buying experiences and perceived benefits and risks associated with local food sourcing activities. The study also identified some competition between local independent food retailers and alternative market outlets. The major implication of the findings is that producers need to provide additional market services and develop trust-based relationships with their buyers to create better market access for local foods.local food, supply chain, buying local, Agricultural and Food Policy, Community/Rural/Urban Development, Consumer/Household Economics, Demand and Price Analysis, Financial Economics,

    Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response

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    Consumers often benefit from increased competition in differentiated product settings during leisure shopping season. The wide choice, atmosphere, convenience, sales people, refreshments, location, promotional activities and merchandising policy are associated during the leisure shopping. The consumer shopping behavior during leisure is largely driven by the recreational infrastructure as a competitive strategy of retailers. This also helps developing store loyalty, innovative concern and the high perceived customer values whereby individuals experience enjoyment from shopping. This paper aims to analyze through an empirical investigation in Mexico, drivers which influence consumers’ leisure shopping behavior and measure customer value in terms of levels of satisfaction. The study also focuses on the role of in-store recreational infrastructure and retail selling strategies in swaying the leisure shopping and driving store loyalty.Recreational retailing, shopping behavior, store loyalty, customer value, production attractiveness, brand variability

    The Effect of Destination Image on Destination Loyalty: An Application In Alanya

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    The aim of this study was to examine the impact the destination image of Alanya district which is a district of Antalya, one of the main tourism centers in Turkey had on establishing destination loyalty. The sampling group of the study consists of tourists who visited Alanya district of Antalya between the months of June and August in 2012. A survey containing scales pertaining to destination image and destination loyalty was used as a data collection tool for the application and the collected data were analyzed by benefiting from statistical techniques such as factor analysis, reliability analysis, arithmetical average, standard deviation, Pearson correlation analysis and regression analysis. The study concluded that there was a positive and strong affiliation between the destination image which was reported as positive in general by the participants and destination loyalty and that cognitive image had a greater impact on establishing destination loyalty than affective image. Key Words: Destination image, cognitive image, affective image, destination loyalty, Alany

    Influence of Sustainability Reward Program on Meeting Planners’ Site Selection Decision and Perceived Value-for-Money

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    Many types of voluntary sustainable programs have been integrated into the hospitality industry standards and been examined to measure their effectiveness by research firms and institutions (Giebelhausen & Chun, 2016). However, there is a lack of research examining how the benefits received by participating in green meetings influence perceptions and behavioral intentions on environmentally sustainable meetings. Consequently, this research investigates how incentivizing tools such as incorporating sustainability reward points for choosing sustainable venues and participating in environmental programs can affect planners’ perceived value for money and site-selection intention. The results of the three-way repeated measure analysis of variance (ANOVA) did not find that sustainability reward programs are effective in planner’s site-selection intention and perceived value for money. However, venue location and overall costs were identified as influencing factors for planner’s behavioral intentions as well as their perceived value for money toward meeting venues. The study also provides significant insights on differences between three different types of planner (corporate, association, and government) in terms of their perception and behavioral intention

    RETAIL MARKETING INSTRUMENTS – AN ANALYTIC APPROACH

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    Each of the classical marketing mix policies get specific meanings and characteristics in retail. Some of the authors suggest their accurate transposition in retail, meanwhile others highlight those elements derivate from the service marketing mix. There is also the tendency of outlining the in-store-management, the location or the customer “binding” policy as independent marketing mix policies in retail.retail marketing, marketing mix, assortment, price, service, communication, location, in-store-management, customer loyalty

    Automotive Dealership Management Fundamentals

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