365 research outputs found

    Improving Marketing Intelligence Using Online User-Generated Contents

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    Mining Heterogeneous Urban Data at Multiple Granularity Layers

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    The recent development of urban areas and of the new advanced services supported by digital technologies has generated big challenges for people and city administrators, like air pollution, high energy consumption, traffic congestion, management of public events. Moreover, understanding the perception of citizens about the provided services and other relevant topics can help devising targeted actions in the management. With the large diffusion of sensing technologies and user devices, the capability to generate data of public interest within the urban area has rapidly grown. For instance, different sensors networks deployed in the urban area allow collecting a variety of data useful to characterize several aspects of the urban environment. The huge amount of data produced by different types of devices and applications brings a rich knowledge about the urban context. Mining big urban data can provide decision makers with knowledge useful to tackle the aforementioned challenges for a smart and sustainable administration of urban spaces. However, the high volume and heterogeneity of data increase the complexity of the analysis. Moreover, different sources provide data with different spatial and temporal references. The extraction of significant information from such diverse kinds of data depends also on how they are integrated, hence alternative data representations and efficient processing technologies are required. The PhD research activity presented in this thesis was aimed at tackling these issues. Indeed, the thesis deals with the analysis of big heterogeneous data in smart city scenarios, by means of new data mining techniques and algorithms, to study the nature of urban related processes. The problem is addressed focusing on both infrastructural and algorithmic layers. In the first layer, the thesis proposes the enhancement of the current leading techniques for the storage and elaboration of Big Data. The integration with novel computing platforms is also considered to support parallelization of tasks, tackling the issue of automatic scaling of resources. At algorithmic layer, the research activity aimed at innovating current data mining algorithms, by adapting them to novel Big Data architectures and to Cloud computing environments. Such algorithms have been applied to various classes of urban data, in order to discover hidden but important information to support the optimization of the related processes. This research activity focused on the development of a distributed framework to automatically aggregate heterogeneous data at multiple temporal and spatial granularities and to apply different data mining techniques. Parallel computations are performed according to the MapReduce paradigm and exploiting in-memory computing to reach near-linear computational scalability. By exploring manifold data resolutions in a relatively short time, several additional patterns of data can be discovered, allowing to further enrich the description of urban processes. Such framework is suitably applied to different use cases, where many types of data are used to provide insightful descriptive and predictive analyses. In particular, the PhD activity addressed two main issues in the context of urban data mining: the evaluation of buildings energy efficiency from different energy-related data and the characterization of people's perception and interest about different topics from user-generated content on social networks. For each use case within the considered applications, a specific architectural solution was designed to obtain meaningful and actionable results and to optimize the computational performance and scalability of algorithms, which were extensively validated through experimental tests

    Event detection in high throughput social media

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    Learning Social Links and Communities from Interaction, Topical, and Spatio-Temporal Information

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    The immense popularity of today's social networks has lead to the availability and accessibility of vast amounts of data created by users on a daily basis. Various types of information can be extracted from such data, for example, interactions among users, topics of user postings, and geographic locations of users. While most of the existing works on social network analysis, in particular those focusing on social links and communities, rely on explicit and static link structures among users, extracting knowledge from exploiting more features embedded in user-generated data is another important direction that only recently has gained more attention. Initial studies employing this approach show good results in terms of a better understanding latent interactions among users. In the context of this dissertation, multiple features embedded in user-generated data are investigated to develop new models and algorithms for (1) revealing hidden social links between users and (2) extracting and analyzing dynamic feature-based communities in social networks. We introduce two approaches for extracting and measuring interpretable and meaningful social links between users. One is based on the participation of users in threads of discussions. The other one relies on the social characteristics of users as reflected in their postings. A novel probabilistic model called rLinkTopic is developed to address the problem of extracting a new type of feature-based community called regional LinkTopic: a community of users that are geographically close to each other over time, have common interests indicated by the topical similarity of their postings, and are contextually linked to each other. Based on the rLinkTopic model, a comprehensive framework called ErLinkTopic is developed that allows to extract and capture complex changes in the features describing regional LinkTopic communities, for example, the community membership of users and topics of communities. Our framework provides a novel basis for important studies such as exploring social characteristics of users in geographic regions and predicting the evolution of user communities. For each approach developed in this dissertation, extensive comparative experiments are conducted using data from real-world social networks to validate the proposed models and algorithms in terms of effectiveness and efficiency. The experimental results are further discussed in detail to show improvements over existing approaches and the applicability and advantages of our models in terms of learning social links and communities from user-generated data

    Nowcasting user behaviour with social media and smart devices on a longitudinal basis: from macro- to micro-level modelling

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    The adoption of social media and smart devices by millions of users worldwide over the last decade has resulted in an unprecedented opportunity for NLP and social sciences. Users publish their thoughts and opinions on everyday issues through social media platforms, while they record their digital traces through their smart devices. Mining these rich resources offers new opportunities in sensing real-world events and indices (e.g., political preference, mental health indices) in a longitudinal fashion, either at the macro (population)-, or at the micro(user)-level. The current project aims at developing approaches to “nowcast" (predict the current state of) such indices at both levels of granularity. First, we build natural language resources for the static tasks of sentiment analysis, emotion disclosure and sarcasm detection over user-generated content. These are important for opinion monitoring on a large scale. Second, we propose a general approach that leverages textual data derived from generic social media streams to nowcast political indices at the macro-level. Third, we leverage temporally sensitive and asynchronous information to nowcast the political stance of social media users, at the micro-level using multiple kernel learning. We then focus further on the micro-level modelling, to account for heterogeneous data sources, such as information derived from users' smart phones, SMS and social media messages, to nowcast time-varying mental health indices of a small cohort of users on a longitudinal basis. Finally, we present the challenges faced when applying such micro-level approaches in a real-world setting and propose directions for future research

    Data Mining Techniques for Complex User-Generated Data

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    Nowadays, the amount of collected information is continuously growing in a variety of different domains. Data mining techniques are powerful instruments to effectively analyze these large data collections and extract hidden and useful knowledge. Vast amount of User-Generated Data (UGD) is being created every day, such as user behavior, user-generated content, user exploitation of available services and user mobility in different domains. Some common critical issues arise for the UGD analysis process such as the large dataset cardinality and dimensionality, the variable data distribution and inherent sparseness, and the heterogeneous data to model the different facets of the targeted domain. Consequently, the extraction of useful knowledge from such data collections is a challenging task, and proper data mining solutions should be devised for the problem under analysis. In this thesis work, we focus on the design and development of innovative solutions to support data mining activities over User-Generated Data characterised by different critical issues, via the integration of different data mining techniques in a unified frame- work. Real datasets coming from three example domains characterized by the above critical issues are considered as reference cases, i.e., health care, social network, and ur- ban environment domains. Experimental results show the effectiveness of the proposed approaches to discover useful knowledge from different domains

    Mining and Managing User-Generated Content and Preferences

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    Ιn this thesis, we present techniques to manage the results of expressive queries, such as skyline, and mine online content that has been generated by users. Given the numerous scenarios and applications where content mining can be applied, we focus, in particular, to two cases: review mining and social media analysis. More specifically, we focus on preference queries, where users can query a set of items, each associated with an attribute set. For each of the attributes, users can specify their preference on whether to minimize or maximize it, e.g., "minimize price", "maximize performance", etc. Such queries are also know as "pareto optimal", or "skyline queries". A drawback of this query type is that the result may become too large for the user to inspect manually. We propose an approach that addresses this issue, by selecting a set of diverse skyline results. We provide a formal definition of skyline diversification and present efficient techniques to return such a set of points. The result can then be ranked according to established quality criteria. We also propose an alternative scheme for ranking skyline results, following an information retrieval approach

    A comparison of statistical machine learning methods in heartbeat detection and classification

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    In health care, patients with heart problems require quick responsiveness in a clinical setting or in the operating theatre. Towards that end, automated classification of heartbeats is vital as some heartbeat irregularities are time consuming to detect. Therefore, analysis of electro-cardiogram (ECG) signals is an active area of research. The methods proposed in the literature depend on the structure of a heartbeat cycle. In this paper, we use interval and amplitude based features together with a few samples from the ECG signal as a feature vector. We studied a variety of classification algorithms focused especially on a type of arrhythmia known as the ventricular ectopic fibrillation (VEB). We compare the performance of the classifiers against algorithms proposed in the literature and make recommendations regarding features, sampling rate, and choice of the classifier to apply in a real-time clinical setting. The extensive study is based on the MIT-BIH arrhythmia database. Our main contribution is the evaluation of existing classifiers over a range sampling rates, recommendation of a detection methodology to employ in a practical setting, and extend the notion of a mixture of experts to a larger class of algorithms
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