4,784 research outputs found

    Analysis on Customer Satisfaction from the Perspective of Cross-border Network Retail Platform AliExpress

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    On the basis of reviewing the research on customer satisfaction of domestic and foreign scholars, this paper takes the AliExpress platform as an example, expounds the connotation of customer satisfaction from the perspective of cross-border network retail platform, and focuses on the AliExpress DSR service score, namely, product description, customer service and cross-border logistics to analyze customer satisfaction. It is designed to enable merchants to provide superior customer service, increase customer satisfaction, attract and retain customers

    Design of a quality control process for Dealgecco GmbH

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    146 páginasEn este proyecto, el objetivo es obtener el objetivo general de diseñar un sistema de garantía de calidad. Los pasos que se tomaron para hacerlo comenzaron con la preparación de los datos y los resultados del proceso. Esta información es la base para determinar el estado de todos los procesos, una tarea necesaria al diseñar un sistema de garantía de calidad. De toda esta información, se ha obtenido una extensa lista de problemas. Esta lista es uno de los problemas más importantes que afectan el desarrollo correcto del negocio del ciclo de vida. Este artículo está disponible en cuatro grupos; equipo, proceso, producto e información. Una vez que esto se determinó, la tarea consistió en ofrecer soluciones para estos problemas mediante el desarrollo de herramientas útiles y simples.PregradoIngeniero(a) Industria

    THE POWER OF PERSONALIZATION: CUSTOMER COLLABORATION AND VIRTUAL COMMUNITIES

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    Data-driven use of cross-border e-commerce platforms and export performance: The mediating role of foreign market knowledge acquisition

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    Frame of the research: Cross-border e-commerce (CBEC) is gaining popularity as a foreign market entry mode. Specifically, many small- and medium-sized enterprises (SMEs) choose to rely on digital e-commerce platforms (or marketplaces) that provide them with inexpensive and rapid access to a large base of potential foreign customers. The few studies available on this topic have implicitly assumed that SMEs embrace this channel with the sole intent of increasing export sales (i.e., to exploit existing opportunities). This study argues that SMEs can also implement a data-driven approach that uses cross-border e-commerce platforms as inexpensive tools to acquire foreign market knowledge by leveraging the large volume of data available on these digital platforms. Purpose of the paper: This work proposes and tests a model in which a firm’s exploration-driven use of cross-border e-commerce platforms enhances foreign market knowledge acquisition, which improves both the overall export performance of the firm and the exploitation of foreign opportunities through e-commerce. Methodology: Partial least squares structural equation modeling was used to estimate the proposed model. Data for analysis were collected from a sample of 110 Italian exporters belonging to the food and beverage industry. Results: The findings highlighted that the exploration-driven use of cross-border e-commerce platforms had a positive relationship with the export performance of firms. The results also implied that this effect was fully mediated by the level of foreign market knowledge (about customers, competitors, market conditions, business laws and regulations) acquired through the use of cross-border e-commerce platforms. Research limitations: Only exporters belonging to a specific industry were considered in the empirical analysis. Thus, caution is recommended when generalizing these results. Practical implications: The findings encourage export managers to embrace cross-border e-commerce platforms for both sales and market research purposes by deploying a data-driven approach to cross-border e-commerce platforms. Originality of the study: To the authors’ knowledge, this is the first study providing empirical evidence about the effects of using a data-driven approach to cross-border e-commerce platforms

    A Multi-task Learning Approach for Improving Product Title Compression with User Search Log Data

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    It is a challenging and practical research problem to obtain effective compression of lengthy product titles for E-commerce. This is particularly important as more and more users browse mobile E-commerce apps and more merchants make the original product titles redundant and lengthy for Search Engine Optimization. Traditional text summarization approaches often require a large amount of preprocessing costs and do not capture the important issue of conversion rate in E-commerce. This paper proposes a novel multi-task learning approach for improving product title compression with user search log data. In particular, a pointer network-based sequence-to-sequence approach is utilized for title compression with an attentive mechanism as an extractive method and an attentive encoder-decoder approach is utilized for generating user search queries. The encoding parameters (i.e., semantic embedding of original titles) are shared among the two tasks and the attention distributions are jointly optimized. An extensive set of experiments with both human annotated data and online deployment demonstrate the advantage of the proposed research for both compression qualities and online business values.Comment: 8 Pages, accepted at AAAI 201

    The Adaptation of Social Media Marketing Activities in S-Commerce: TikTok Shop

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    The growing number of digital platforms nowadays has made the competition to gain users’ attention a challenging task for businesses. Clutter in advertising and sponsored brand posts have made the task even harder as consumers repel to avoid that clutter daily. In contrast with the past, consumers use social media to fulfill certain needs when they are aware of the needs such as hedonic needs, cognitive needs, and social needs. This is why the existence of social media marketing activities known as entertainment, interactivity, and electronic word-of-mouth (e-WOM) is crucial in the marketing planning of a business. Guided by a unique, diversified and preferences-tailored algorithm, TikTok social media app is showing significant growth over the few years since the year of its commencement in comparison to its competitors of social media providers like Facebook and Instagram. The short video app has included a new business model of social commerce called TikTok Shop to promote continuous use providing more than just entertainment. Therefore, to fulfill the objective of this paper in exploring the SMMAs impact on the s-commerce of TikTok Shop, secondary data was employed. The analysis concludes that social media marketing activities or also known as SMMAs in the newly added feature of TikTok Shop have a significant impact in influencing its users. The significant difference between traditional e-commerce and s-commerce was also highlighted to further outline the bright sides of s-commerce

    Bitcoin em Pagamentos Online: Expandindo a moeda digital em pagamentos digitais

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    Technology has evolved exponentially, which has boosted the digitalization of payment systems. Thus, cryptocurrency emerged as a form of digital money and payment, whose adoption has been rising in recent years. On the other hand, the internet and technology also impacted e-commerce, which has potential for growth and development, consequently influencing online payment methods. While cryptocurrencies can attract and retain customers by offering an innovative, low-cost, and efficient payment alternative, there is still some resistance to market entry due to a lack of knowledge and trust. Aiming toward expanding the knowledge of cryptocurrencies, and sharing how payments with them work, this project seeks to develop a prototype capable of processing online Bitcoin cryptocurrency transactions. This prototype performs the integration with cryptocurrency payment gateways, being easily adapted to be integrated with other applications and support more cryptocurrencies. The evaluation conducted in this project is based on the Goal/Question/Metric approach, structuring the analysis concerning the quality attributes of Maintainability, Security and Reliability. The results are positive as the solution met all the expected values.A tecnologia tem evoluído exponencialmente o que potenciou a digitalização os sistemas de pagamento. Assim surgiu a criptomoeda como uma forma de dinheiro digital e pagamento, cuja adoção tem crescido nos últimos anos. Por outro lado, a internet e a tecnologia, têm também um grande impacto no comércio eletrónico que apresenta potencial de crescimento e desenvolvimento tendo assim influenciado os meios de pagamento online. Apesar de as criptomoedas puderem atrair e reter clientes ao oferecer uma alternativa de pagamento inovadora, de baixo custo e eficiente, ainda existe alguma resistência na entrada no mercado devido à falta de conhecimento e confiança. Tendo como objetivo expandir o conhecimento das criptomoedas, e partilhar como funcionam os pagamentos com estas, este projeto pretende desenvolver um protótipo capaz de suportar a criptomoeda Bitcoin para processamento de transações online. Este protótipo realiza a integração com gateways de pagamento de criptomoedas, sendo facilmente adaptado para ser integrado com outras aplicações e suportar mais criptomoedas. A avaliação realizada neste projeto é baseada na abordagem Goal/Question/Metric, estruturando a análise em relação aos atributos de qualidade de Manutenibilidade, Segurança e Confiabilidade. Os resultados finais são positivos visto que a solução cumpriu todos os valores expectáveis
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