Recommendations for customer engagement strategies

Customers are expected to play a fundamental role in the transition to a decarbonised and digitalised energy system. However, experience so far suggests that customer engagement in energy markets cannot be given for granted. This report investigates those barriers hindering customer engagement in flexibility markets and discusses strategies for their mitigation, aiming to unlock the untapped potential of the resources located at the customer’s premises and foster a more consumer-centric power system. Drawing from an extensive and multi-disciplinary literature review and benefiting from interactions with OneNet cluster demonstrators, this research identifies economic, behavioural, legal, and technical barriers to customer engagement in flexibility markets. Tailored recommendations are provided to surmount each of these barriers, advocating, among other things, for value stacking support, targeted awareness campaigns, regulatory adaptations, and robust infrastructure enhancements

Hydrolink 2020/4. Artificial intelligent

Topic: Artificial Intelligenc

Navigating implementation dilemmas in technology-forcing policies: a comparative analysis of accelerated smart meter diffusion in the Netherlands, UK, Norway, and Portugal (2000-2019)

This paper addresses the implementation of technology-forcing policies in open-ended diffusion processes that involve companies and regulators as well as consumers and civil society actors. Mobilising insights from the societal embedding of technology framework and policy steering theories, we investigate two implementation dilemmas that relate to an overarching tension between flexibility (to enable technological learning and stakeholder engagement) and coordinated push (to focus actors and drive deployment): a) early or late formulation of initial targets, and b) technocratic or emergent-adaptive implementation styles. We investigate these dilemmas with four comparative case studies of smart electricity meters between 2000 to 2019, which diffused rapidly in the Netherlands, Norway, and Portugal, but decelerated in the UK. We relate these differences to policy choices, and identify two patterns for successful implementation of technology-forcing policies: a) start with early targets and a technocratic style, but make adjustments if there are substantial protests or technical problems, and b) start with an emergent-adaptive style and formulate and enforce targets later, once technical and social stabilisation has occurred

Socio-material constructs of domestic energy demand: Household and housing practices in Pakistan

Domestic energy demand in the Global South is predicted to grow to nearly three times that of the developed nations by 2040, under rapid urbanisation, economic development and the emergence of a new, high-consuming middle-class. Current energy policy, with its largely technological template and economic focus fails to address the ways of living and patterns of demand that emerge and evolve as a result of the specific socio-material and cultural contexts that underpin how the need for energy arises and evolves. This research adopts a socio-technical perspective to explore various nexuses of practices and spatial arrangements of urban housing that have emerged, persisted and transformed over time, giving rise to unsustainable levels of electricity consumption in middle-class housing in Lahore, Pakistan. It further investigates how household practices fit within the wider system of housing practices and how this can inform low-energy interventions in house design and use. The research combines practice theories from the social sciences with architectural knowledge of spatial agency to explore the interlinked social and material structures that form domestic electricity demand. This is achieved through a mixed-methods approach including semi-structured interviews with homeowners and housing practitioners, cross-cultural comparative analysis, house case-studies, oral history narratives, environmental monitoring, spatiotemporal mapping of household practice-arrangements through time-use diaries as well a detailed review of archival documents relating to building regulations and house plans. The study highlights the significance of local socio-material and cultural context in everyday household practices and resulting electricity demands. It reveals that understanding the longitudinal dynamics of practice-arrangements and their diversity in cross-cultural contexts can help identify and prevent normalisation of unsustainable configurations that gradually become embedded in social structures and practices. It shows how a shift from outdoor to indoor activities, transformation from inward- to outward-oriented design and a spatial dispersion of practices have resulted in increased household electricity consumption. It further highlights the implications of cross-cultural transfer of technology and demand response strategies that are bound by local socio-cultural and material dynamics in the performance, bundling and synchronisation of practices. The study makes the connections between “good” and “bad” housing and household practices visible and identifies various energy transitions needed in housing practices that, through interventions in house design, can lead to less energy intensive household practice-arrangements.Cambridge Commonwealth, European and International Trus