Multimodal Content Analysis for Effective Advertisements on YouTube

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and browsing patterns to recommend appealing advertisements to users. In this work, we seek to study the characteristics or attributes that characterize an effective advertisement and recommend a useful set of features to aid the designing and production processes of commercial advertisements. We analyze the temporal patterns from multimedia content of advertisement videos including auditory, visual and textual components, and study their individual roles and synergies in the success of an advertisement. The objective of this work is then to measure the effectiveness of an advertisement, and to recommend a useful set of features to advertisement designers to make it more successful and approachable to users. Our proposed framework employs the signal processing technique of cross modality feature learning where data streams from different components are employed to train separate neural network models and are then fused together to learn a shared representation. Subsequently, a neural network model trained on this joint feature embedding representation is utilized as a classifier to predict advertisement effectiveness. We validate our approach using subjective ratings from a dedicated user study, the sentiment strength of online viewer comments, and a viewer opinion metric of the ratio of the Likes and Views received by each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201

Comprehensive Review of Opinion Summarization

The abundance of opinions on the web has kindled the study of opinion summarization over the last few years. People have introduced various techniques and paradigms to solving this special task. This survey attempts to systematically investigate the different techniques and approaches used in opinion summarization. We provide a multi-perspective classification of the approaches used and highlight some of the key weaknesses of these approaches. This survey also covers evaluation techniques and data sets used in studying the opinion summarization problem. Finally, we provide insights into some of the challenges that are left to be addressed as this will help set the trend for future research in this area.unpublishednot peer reviewe

A Multi-modal Approach to Fine-grained Opinion Mining on Video Reviews

Despite the recent advances in opinion mining for written reviews, few works have tackled the problem on other sources of reviews. In light of this issue, we propose a multi-modal approach for mining fine-grained opinions from video reviews that is able to determine the aspects of the item under review that are being discussed and the sentiment orientation towards them. Our approach works at the sentence level without the need for time annotations and uses features derived from the audio, video and language transcriptions of its contents. We evaluate our approach on two datasets and show that leveraging the video and audio modalities consistently provides increased performance over text-only baselines, providing evidence these extra modalities are key in better understanding video reviews.Comment: Second Grand Challenge and Workshop on Multimodal Language ACL 202

Econometrics meets sentiment : an overview of methodology and applications

The advent of massive amounts of textual, audio, and visual data has spurred the development of econometric methodology to transform qualitative sentiment data into quantitative sentiment variables, and to use those variables in an econometric analysis of the relationships between sentiment and other variables. We survey this emerging research field and refer to it as sentometrics, which is a portmanteau of sentiment and econometrics. We provide a synthesis of the relevant methodological approaches, illustrate with empirical results, and discuss useful software

Does the Geometry of Word Embeddings Help Document Classification? A Case Study on Persistent Homology Based Representations

We investigate the pertinence of methods from algebraic topology for text data analysis. These methods enable the development of mathematically-principled isometric-invariant mappings from a set of vectors to a document embedding, which is stable with respect to the geometry of the document in the selected metric space. In this work, we evaluate the utility of these topology-based document representations in traditional NLP tasks, specifically document clustering and sentiment classification. We find that the embeddings do not benefit text analysis. In fact, performance is worse than simple techniques like $\textit{tf-idf}$, indicating that the geometry of the document does not provide enough variability for classification on the basis of topic or sentiment in the chosen datasets.Comment: 5 pages, 3 figures. Rep4NLP workshop at ACL 201