Seed selection for information cascade in multilayer networks

Information spreading is an interesting field in the domain of online social media. In this work, we are investigating how well different seed selection strategies affect the spreading processes simulated using independent cascade model on eighteen multilayer social networks. Fifteen networks are built based on the user interaction data extracted from Facebook public pages and tree of them are multilayer networks downloaded from public repository (two of them being Twitter networks). The results indicate that various state of the art seed selection strategies for single-layer networks like K-Shell or VoteRank do not perform so well on multilayer networks and are outperformed by Degree Centrality

Influence maximization in multilayer networks based on adaptive coupling degree

Influence Maximization(IM) aims to identify highly influential nodes to maximize influence spread in a network. Previous research on the IM problem has mainly concentrated on single-layer networks, disregarding the comprehension of the coupling structure that is inherent in multilayer networks. To solve the IM problem in multilayer networks, we first propose an independent cascade model (MIC) in a multilayer network where propagation occurs simultaneously across different layers. Consequently, a heuristic algorithm, i.e., Adaptive Coupling Degree (ACD), which selects seed nodes with high spread influence and a low degree of overlap of influence, is proposed to identify seed nodes for IM in a multilayer network. By conducting experiments based on MIC, we have demonstrated that our proposed method is superior to the baselines in terms of influence spread and time cost in 6 synthetic and 4 real-world multilayer networks

Effective Influence Spreading in Temporal Networks with Sequential Seeding

The spread of influence in networks is a topic of great importance in many application areas. For instance, one would like to maximise the coverage, limiting the budget for marketing campaign initialisation and use the potential of social influence. To tackle this and similar challenges, more than a decade ago, researchers started to investigate the influence maximisation problem. The challenge is to find the best set of initially activated seed nodes in order to maximise the influence spread in networks. In typical approach we will activate all seeds in single stage, at the beginning of the process, while in this work we introduce and evaluate a new approach for seeds activation in temporal networks based on sequential seeding. Instead of activating all nodes at the same time, this method distributes the activations of seeds, leading to higher ranges of influence spread. The results of experiments performed using real and randomised networks demonstrate that the proposed method outperforms single stage seeding in 71% of cases by nearly 6% on average. Knowing that temporal networks are an adequate choice for modelling dynamic processes, the results of this work can be interpreted as encouraging to apply temporal sequential seeding for real world cases, especially knowing that more sophisticated seed selection strategies can be implemented by using the seed activation strategy introduced in this work.Comment: 11 pages, 10 figures, reproductory code availabl

Dynamical Systems on Networks: A Tutorial

We give a tutorial for the study of dynamical systems on networks. We focus especially on "simple" situations that are tractable analytically, because they can be very insightful and provide useful springboards for the study of more complicated scenarios. We briefly motivate why examining dynamical systems on networks is interesting and important, and we then give several fascinating examples and discuss some theoretical results. We also briefly discuss dynamical systems on dynamical (i.e., time-dependent) networks, overview software implementations, and give an outlook on the field.Comment: 39 pages, 1 figure, submitted, more examples and discussion than original version, some reorganization and also more pointers to interesting direction

A Survey of Social Network Analysis Techniques and their Applications to Socially Aware Networking

Socially aware networking is an emerging research field that aims to improve the current networking technologies and realize novel network services by applying social network analysis (SNA) techniques. Conducting socially aware networking studies requires knowledge of both SNA and communication networking, but it is not easy for communication networking researchers who are unfamiliar with SNA to obtain comprehensive knowledge of SNA due to its interdisciplinary nature. This paper therefore aims to fill the knowledge gap for networking researchers who are interested in socially aware networking but are not familiar with SNA. This paper surveys three types of important SNA techniques for socially aware networking: identification of influential nodes, link prediction, and community detection. Then, this paper introduces how SNA techniques are used in socially aware networking and discusses research trends in socially aware networking

Influence Spread in Two-Layer Interdependent Networks: Designed Single-Layer or Random Two-Layer Initial Spreaders?

Influence spread in multi-layer interdependent networks (M-IDN) has been studied in the last few years; however, prior works mostly focused on the spread that is initiated in a single layer of an M-IDN. In real world scenarios, influence spread can happen concurrently among many or all components making up the topology of an M-IDN. This paper investigates the effectiveness of different influence spread strategies in M-IDNs by providing a comprehensive analysis of the time evolution of influence propagation given different initial spreader strategies. For this study we consider a two-layer interdependent network and a general probabilistic threshold influence spread model to evaluate the evolution of influence spread over time. For a given coupling scenario, we tested multiple interdependent topologies, composed of layers A and B, against four cases of initial spreader selection: (1) random initial spreaders in A, (2) random initial spreaders in both A and B, (3) targeted initial spreaders using degree centrality in A, and (4) targeted initial spreaders using degree centrality in both A and B. Our results indicate that the effectiveness of influence spread highly depends on network topologies, the way they are coupled, and our knowledge of the network structure — thus an initial spread starting in only A can be as effective as initial spread starting in both A and B concurrently. Similarly, random initial spread in multiple layers of an interdependent system can be more severe than a comparable initial spread in a single layer. Our results can be easily extended to different types of event propagation in multi-layer interdependent networks such as information/misinformation propagation in online social networks, disease propagation in offline social networks, and failure/attack propagation in cyber-physical systems