Privacy-preserving targeted advertising scheme for IPTV using the cloud

In this paper, we present a privacy-preserving scheme for targeted advertising via the Internet Protocol TV (IPTV). The scheme uses a communication model involving a collection of viewers/subscribers, a content provider (IPTV), an advertiser, and a cloud server. To provide high quality directed advertising service, the advertiser can utilize not only demographic information of subscribers, but also their watching habits. The latter includes watching history, preferences for IPTV content and watching rate, which are published on the cloud server periodically (e.g. weekly) along with anonymized demographics. Since the published data may leak sensitive information about subscribers, it is safeguarded using cryptographic techniques in addition to the anonymization of demographics. The techniques used by the advertiser, which can be manifested in its queries to the cloud, are considered (trade) secrets and therefore are protected as well. The cloud is oblivious to the published data, the queries of the advertiser as well as its own responses to these queries. Only a legitimate advertiser, endorsed with a so-called {\em trapdoor} by the IPTV, can query the cloud and utilize the query results. The performance of the proposed scheme is evaluated with experiments, which show that the scheme is suitable for practical usage

A grid-based infrastructure for distributed retrieval

In large-scale distributed retrieval, challenges of latency, heterogeneity, and dynamicity emphasise the importance of infrastructural support in reducing the development costs of state-of-the-art solutions. We present a service-based infrastructure for distributed retrieval which blends middleware facilities and a design framework to ‘lift’ the resource sharing approach and the computational services of a European Grid platform into the domain of e-Science applications. In this paper, we give an overview of the DILIGENT Search Framework and illustrate its exploitation in the field of Earth Science