Intelligent Personalized Searching

Search engine is a very useful tool for almost everyone nowadays. People use search engine for the purpose of searching about their personal finance, restaurants, electronic products, and travel information, to name a few. As helpful as search engines are in terms of providing information, they can also manipulate people behaviors because most people trust online information without a doubt. Furthermore, ordinary users usually only pay attention the highest-ranking pages from the search results. Knowing this predictable user behavior, search engine providers such as Google and Yahoo take advantage and use it as a tool for them to generate profit. Search engine providers are enterprise companies with the goal to generate profit, and an easy way for them to do so is by ranking up particular web pages to promote the product or services of their own or their paid customers. The results from search engine could be misleading. The goal of this project is to filter the bias from search results and provide best matches on behalf of users’ interest

Modelling users' contextual querying behaviour for web image searching

The rapid growth of visual information on Web has led to immense interest in multimedia information retrieval (MIR). While advancement in MIR systems has achieved some success in specific domains, particularly the content-based approaches, general Web users still struggle to find the images they want. Despite the success in content-based object recognition or concept extraction, the major problem in current Web image searching remains in the querying process. Since most online users only express their needs in semantic terms or objects, systems that utilize visual features (e.g., color or texture) to search images create a semantic gap which hinders general users from fully expressing their needs. In addition, query-by-example (QBE) retrieval imposes extra obstacles for exploratory search because users may not always have the representative image at hand or in mind when starting a search (i.e. the page zero problem). As a result, the majority of current online image search engines (e.g., Google, Yahoo, and Flickr) still primarily use textual queries to search. The problem with query-based retrieval systems is that they only capture users’ information need in terms of formal queries;; the implicit and abstract parts of users’ information needs are inevitably overlooked. Hence, users often struggle to formulate queries that best represent their needs, and some compromises have to be made. Studies of Web search logs suggest that multimedia searches are more difficult than textual Web searches, and Web image searching is the most difficult compared to video or audio searches. Hence, online users need to put in more effort when searching multimedia contents, especially for image searches. Most interactions in Web image searching occur during query reformulation. While log analysis provides intriguing views on how the majority of users search, their search needs or motivations are ultimately neglected. User studies on image searching have attempted to understand users’ search contexts in terms of users’ background (e.g., knowledge, profession, motivation for search and task types) and the search outcomes (e.g., use of retrieved images, search performance). However, these studies typically focused on particular domains with a selective group of professional users. General users’ Web image searching contexts and behaviors are little understood although they represent the majority of online image searching activities nowadays. We argue that only by understanding Web image users’ contexts can the current Web search engines further improve their usefulness and provide more efficient searches. In order to understand users’ search contexts, a user study was conducted based on university students’ Web image searching in News, Travel, and commercial Product domains. The three search domains were deliberately chosen to reflect image users’ interests in people, time, event, location, and objects. We investigated participants’ Web image searching behavior, with the focus on query reformulation and search strategies. Participants’ search contexts such as their search background, motivation for search, and search outcomes were gathered by questionnaires. The searching activity was recorded with participants’ think aloud data for analyzing significant search patterns. The relationships between participants’ search contexts and corresponding search strategies were discovered by Grounded Theory approach. Our key findings include the following aspects: - Effects of users' interactive intents on query reformulation patterns and search strategies - Effects of task domain on task specificity and task difficulty, as well as on some specific searching behaviors - Effects of searching experience on result expansion strategies A contextual image searching model was constructed based on these findings. The model helped us understand Web image searching from user perspective, and introduced a context-aware searching paradigm for current retrieval systems. A query recommendation tool was also developed to demonstrate how users’ query reformulation contexts can potentially contribute to more efficient searching

A Coherent Measurement of Web-Search Relevance

We present a metric for quantitatively assessing the quality of Web searches. The relevance-of-searching-on-target index measures how relevant a search result is with respect to the searcher\u27s interest and intention. The measurement is established on the basis of the cognitive characteristics of common user\u27s online Web-browsing behavior and processes. We evaluated the accuracy of the index function with respect to a set of surveys conducted on several groups of our college students. While the index is primarily intended to be used to compare the Web-search results and tell which is more relevant, it can be extended to other applications. For example, it can be used to evaluate the techniques that people apply to improve the Web-search quality (including the quality of search engines), as well as other factors such as the expressiveness of search queries and the effectiveness of result-filtering processes

Facilitating access to health web pages with different language complexity levels

The number of people looking for health information on the Internet is constantly growing. When searching for health information, different types of users, such as patients, clinicians or medical researchers, have different needs and should easily find the information they are looking for based on their specific requirements. However, generic search engines do not make any distinction among the users and, often, overload them with the provided amount of information. On the other hand, specific search engines mostly work on medical literature and specialized web sites are often not free and contain focused information built by hand. This paper presents a method to facilitate the search of health information on the web so that users can easily and quickly find information based on their specific requirements. In particular, it allows different types of users to find health web pages with required language complexity levels. To this end, we first use the structured data contained in the web to classify health web pages based on different audience types such as, patients, clinicians and medical researchers. Next, we evaluate the language complexity levels of the different web pages. Finally, we propose a mapping between the language complexity levels and the different audience types that allows us to provide different types of users, e.g., experts and non-experts with tailored web pages in terms of language complexity

Longitudinal analysis of search engine query logs - temporal coverage

Ankara : The Department of Computer Engineering and the Graduate School of Engineering and Science of Bilkent University, 2012.Thesis (Master's) -- Bilkent University, 2012.Includes bibliographical references leaves 53-60.The internet is growing day-by-day and the usage of web search engines is continuously increasing. Main page of browsers started by internet users is typically the home page of a search engine. To navigate a certain web site, most of the people prefer to type web sites’ name to search engine interface instead of using internet browsers’ address bar. Considering this important role of search engines as the main entry point to the web, we need to understand Web searching trends that are emerging over time. We believe that temporal analysis of returned query results by search engines reveals important insights for the current situation and future directions of web searching. In this thesis, we provide a large-scale analysis of the evolution of query results obtained from a real search engine at two distant points in time, namely, in 2007 and 2010, for a set of 630000 real queries. Our analyses in this work attempt to find answers to several critical questions regarding the evolution of Web search results. We believe that this work, being a large-scale longitudinal analysis of query results, would shed some light on those questions.Yılmaz, OğuzM.S

Studying How Health Literacy Influences Attention during Online Information Seeking

Health literacy affects how people understand health information and, therefore, should be considered by search engines in health searches. In this work, we analyze how the level of health literacy is related to the eye movements of users searching the web for health information. We performed a user study with 30 participants that were asked to search online in the context of three work task situations defined by the authors. Their eye interactions with the Search Results Page and the Result Pages were logged using an eye-tracker and later analyzed. When searching online for health information, people with adequate health literacy spend more time and have more fixations on Search Result Pages. In this type of page, they also pay more attention to the results' hyperlink and snippet and click in more results too. In Result Pages, adequate health literacy users spend more time analyzing textual content than people with lower health literacy. We found statistical differences in terms of clicks, fixations, and time spent that could be used as a starting point for further research. That we know of, this is the first work to use an eye-tracker to explore how users with different health literacy search online for health-related information. As traditional instruments are too intrusive to be used by search engines, an automatic prediction of health literacy would be very useful for this type of system

Evaluation of linkage-based web discovery systems

In recent years, the widespread use of the WWW has brought information retrieval systems into the homes o f many millions people. Today, we have access to many billions o f documents (web pages) and have (free-of-charge) access to powerful, fast and highly efficient search facilities over these documents provided by search engines such as Google. The "first generation" of web search engines addressed the engineering problems o f web spidering and efficient searching for large numbers o f both users and documents, but they did not innovate much in the approaches taken to searching. Recently, however, linkage analysis has been incorporated into search engine ranking strategies. Anecdotally, linkage analysis appears to have improved retrieval effectiveness o f web search, yet there is little scientific evidence in support o f the claims for better quality retrieval, which is surprising. Participants in the three most recent TREC conferences (1999, 2000 and 2001) have been invited to perform benchmarking o f information retrieval systems on web data and have had the option o f using linkage information as part of their retrieval strategies. The general consensus from the experiments of these participants is that linkage information has not yet been successfully incorporated into conventional retrieval strategies. In this thesis, we present our research into the field o f linkage-based retrieval of web documents. We illustrate that (moderate) improvements in retrieval performance is possible if the undedying test collection contains a higher link density than the test collections used in the three most recent TREC conferences. We examine the linkage structure o f live data from the WWW and coupled with our findings from crawling sections o f the WWW we present a list o f five requirements for a test collection which is to faithfully support experiments into linkage-based retrieval o f documents from the WWW. We also present some o f our own, new, vanants on linkage-based web retrieval and evaluate their performance in comparison to the approaches o f others

People-search : searching for people sharing similar interests from the web

On the Web, there are limited ways of finding people sharing similar interests or background with a given person. The current methods, such as using regular search engines, are either ineffective or time consuming. In this work, a new approach for searching people sharing similar interests from the Web, called People-Search, is presented. Given a person, to find similar people from the Web, there are two major research issues: person representation and matching persons. In this study, a person representation method which uses a person\u27s website to represent this person\u27s interest and background is proposed. The design of matching process takes person representation into consideration to allow the same representation to be used when composing the query, which is also a personal website. Based on this person representation method, the main proposed algorithm integrates textual content and hyperlink information of all the pages belonging to a personal website to represent a person and match persons. Other algorithms, based on different combinations of content, inlink, and outlink information of an entire personal website or only the main page, are also explored and compared to the main proposed algorithm. Two kinds of evaluations were conducted. In the automatic evaluation, precision, recall, F and Kruskal-Goodman F measures were used to compare these algorithms. In the human evaluation, the effectiveness of the main proposed algorithm and two other important ones were evaluated by human subjects. Results from both evaluations show that the People-Search algorithm integrating content and link information of all pages belonging to a personal website outperformed all other algorithms in finding similar people from the Web

Internet Users\u27 Attitudes and e-Commerce Behaviors

According to Nua Internet Surveys 201 million people are using the Internet worldwide. The Internet has evolved from a communications tool for a select group of scientists to a commercial juggernaut that is predicted to change the way people buy and sell things across a number of industries. This research focuses on consumer behavior in this new medium. The Consumer Decision Process can be categorized into five sub-processes including: (a) Motivation and Need Recognition, (b) Information Search, (c) Alternatives Evaluation, (d) Purchase Decision and Purchase, and (e) Purchase Outcomes. This research considers nine Internet behaviors across these five consumer behavior processes. The behaviors studied include clicking on banner ads, reading e-mail advertisements, searching for product information in online stores and using search engines, using comparison engines and online reviews to evaluate alternatives, purchase products, and access online customer support via e-mail and web sites. Internet user attitudes and intention to use the Internet for each of the behaviors were studied within the theoretical constructs of the Theory of Reasoned Action. It was found that the attitudinal component of the Theory of Reasoned Action was consistently predictive of users\u27 intention to participate in all nine of the consumer behaviors during the 2000 holiday shopping season