Personalized Ranking in eCommerce Search

We address the problem of personalization in the context of eCommerce search. Specifically, we develop personalization ranking features that use in-session context to augment a generic ranker optimized for conversion and relevance. We use a combination of latent features learned from item co-clicks in historic sessions and content-based features that use item title and price. Personalization in search has been discussed extensively in the existing literature. The novelty of our work is combining and comparing content-based and content-agnostic features and showing that they complement each other to result in a significant improvement of the ranker. Moreover, our technique does not require an explicit re-ranking step, does not rely on learning user profiles from long term search behavior, and does not involve complex modeling of query-item-user features. Our approach captures item co-click propensity using lightweight item embeddings. We experimentally show that our technique significantly outperforms a generic ranker in terms of Mean Reciprocal Rank (MRR). We also provide anecdotal evidence for the semantic similarity captured by the item embeddings on the eBay search engine.Comment: Under Revie

An integrated ranking algorithm for efficient information computing in social networks

Social networks have ensured the expanding disproportion between the face of WWW stored traditionally in search engine repositories and the actual ever changing face of Web. Exponential growth of web users and the ease with which they can upload contents on web highlights the need of content controls on material published on the web. As definition of search is changing, socially-enhanced interactive search methodologies are the need of the hour. Ranking is pivotal for efficient web search as the search performance mainly depends upon the ranking results. In this paper new integrated ranking model based on fused rank of web object based on popularity factor earned over only valid interlinks from multiple social forums is proposed. This model identifies relationships between web objects in separate social networks based on the object inheritance graph. Experimental study indicates the effectiveness of proposed Fusion based ranking algorithm in terms of better search results.Comment: 14 pages, International Journal on Web Service Computing (IJWSC), Vol.3, No.1, March 201

Query Chains: Learning to Rank from Implicit Feedback

This paper presents a novel approach for using clickthrough data to learn ranked retrieval functions for web search results. We observe that users searching the web often perform a sequence, or chain, of queries with a similar information need. Using query chains, we generate new types of preference judgments from search engine logs, thus taking advantage of user intelligence in reformulating queries. To validate our method we perform a controlled user study comparing generated preference judgments to explicit relevance judgments. We also implemented a real-world search engine to test our approach, using a modified ranking SVM to learn an improved ranking function from preference data. Our results demonstrate significant improvements in the ranking given by the search engine. The learned rankings outperform both a static ranking function, as well as one trained without considering query chains.Comment: 10 page

Learning to Diversify Web Search Results with a Document Repulsion Model

Search diversification (also called diversity search), is an important approach to tackling the query ambiguity problem in information retrieval. It aims to diversify the search results that are originally ranked according to their probabilities of relevance to a given query, by re-ranking them to cover as many as possible different aspects (or subtopics) of the query. Most existing diversity search models heuristically balance the relevance ranking and the diversity ranking, yet lacking an efficient learning mechanism to reach an optimized parameter setting. To address this problem, we propose a learning-to-diversify approach which can directly optimize the search diversification performance (in term of any effectiveness metric). We first extend the ranking function of a widely used learning-to-rank framework, i.e., LambdaMART, so that the extended ranking function can correlate relevance and diversity indicators. Furthermore, we develop an effective learning algorithm, namely Document Repulsion Model (DRM), to train the ranking function based on a Document Repulsion Theory (DRT). DRT assumes that two result documents covering similar query aspects (i.e., subtopics) should be mutually repulsive, for the purpose of search diversification. Accordingly, the proposed DRM exerts a repulsion force between each pair of similar documents in the learning process, and includes the diversity effectiveness metric to be optimized as part of the loss function. Although there have been existing learning based diversity search methods, they often involve an iterative sequential selection process in the ranking process, which is computationally complex and time consuming for training, while our proposed learning strategy can largely reduce the time cost. Extensive experiments are conducted on the TREC diversity track data (2009, 2010 and 2011). The results demonstrate that our model significantly outperforms a number of baselines in terms of effectiveness and robustness. Further, an efficiency analysis shows that the proposed DRM has a lower computational complexity than the state of the art learning-to-diversify methods

Sound ranking algorithms for XML search

Ranking algorithms for XML should reflect the actual combined content and structure constraints of queries, while at the same time producing equal rankings for queries that are semantically equal. Ranking algorithms that produce different rankings for queries that are semantically equal are easily detected by tests on large databases: We call such algorithms not sound. We report the behavior of different approaches to ranking content-and-structure queries on pairs of queries for which we expect equal ranking results from the query semantics. We show that most of these approaches are not sound. Of the remaining approaches, only 3 adhere to the W3C XQuery Full-Text standard

Metrics for ranking ontologies

Representing knowledge using domain ontologies has shown to be a useful mechanism and format for managing and exchanging information. Due to the difficulty and cost of building ontologies, a number of ontology libraries and search engines are coming to existence to facilitate reusing such knowledge structures. The need for ontology ranking techniques is becoming crucial as the number of ontologies available for reuse is continuing to grow. In this paper we present AKTiveRank, a prototype system for ranking ontologies based on the analysis of their structures. We describe the metrics used in the ranking system and present an experiment on ranking ontologies returned by a popular search engine for an example query