Search Engine Use 2012

Presents survey findings about Americans' use of search engines and how they view their own Internet search abilities, search engine performance, and the collection of user information to personalize search results or target advertising

Leadership in Multi-sided Markets

I analyze the role of leadership in multi-sided markets as online advertising. Search and display advertising are better characterized by (respectively) quantity and price competition. A platform that reached dominance in search may have an incentive to limit services to consumers to be aggressive with the advertisers, to exploit its scale in search to build barriers to entry, or to adopt click-weighted auctions to manipulate the pricing of sponsored links. On the other side, a dominant platform in display advertising may increase the rewards of content providers to increase prices on advertisers, or may adopt exclusive clauses to predate on other platforms.Multisided markets, Leadership, Dominance

The Influence of Commercial Intent of Search Results on Their Perceived Relevance

We carried out a retrieval effectiveness test on the three major web search engines (i.e., Google, Microsoft and Yahoo). In addition to relevance judgments, we classified the results according to their commercial intent and whether or not they carried any advertising. We found that all search engines provide a large number of results with a commercial intent. Google provides significantly more commercial results than the other search engines do. However, the commercial intent of a result did not influence jurors in their relevance judgments