SalAd: A Multimodal Approach for Contextual Video Advertising

The explosive growth of multimedia data on Internet has created huge opportunities for online video advertising. In this paper, we propose a novel advertising technique called SalAd, which utilizes textual information, visual content and the webpage saliency, to automatically associate the most suitable companion ads with online videos. Unlike most existing approaches that only focus on selecting the most relevant ads, SalAd further considers the saliency of selected ads to reduce intentional ignorance. SalAd consists of three basic steps. Given an online video and a set of advertisements, we first roughly identify a set of relevant ads based on the textual information matching. We then carefully select a sub-set of candidates based on visual content matching. In this regard, our selected ads are contextually relevant to online video content in terms of both textual information and visual content. We finally select the most salient ad among the relevant ads as the most appropriate one. To demonstrate the effectiveness of our method, we have conducted a rigorous eye-tracking experiment on two ad-datasets. The experimental results show that our method enhances the user engagement with the ad content while maintaining users\u27 quality of video viewing experience

Filter List Generation for Underserved Regions

Filter lists play a large and growing role in protecting and assisting web users. The vast majority of popular filter lists are crowd-sourced, where a large number of people manually label resources related to undesirable web resources (e.g., ads, trackers, paywall libraries), so that they can be blocked by browsers and extensions. Because only a small percentage of web users participate in the generation of filter lists, a crowd-sourcing strategy works well for blocking either uncommon resources that appear on "popular" websites, or resources that appear on a large number of "unpopular" websites. A crowd-sourcing strategy will perform poorly for parts of the web with small "crowds", such as regions of the web serving languages with (relatively) few speakers. This work addresses this problem through the combination of two novel techniques: (i) deep browser instrumentation that allows for the accurate generation of request chains, in a way that is robust in situations that confuse existing measurement techniques, and (ii) an ad classifier that uniquely combines perceptual and page-context features to remain accurate across multiple languages. We apply our unique two-step filter list generation pipeline to three regions of the web that currently have poorly maintained filter lists: Sri Lanka, Hungary, and Albania. We generate new filter lists that complement existing filter lists. Our complementary lists block an additional 3,349 of ad and ad-related resources (1,771 unique) when applied to 6,475 pages targeting these three regions. We hope that this work can be part of an increased effort at ensuring that the security, privacy, and performance benefits of web resource blocking can be shared with all users, and not only those in dominant linguistic or economic regions

After Over-Privileged Permissions: Using Technology and Design to Create Legal Compliance

Consumers in the mobile ecosystem can putatively protect their privacy with the use of application permissions. However, this requires the mobile device owners to understand permissions and their privacy implications. Yet, few consumers appreciate the nature of permissions within the mobile ecosystem, often failing to appreciate the privacy permissions that are altered when updating an app. Even more concerning is the lack of understanding of the wide use of third-party libraries, most which are installed with automatic permissions, that is permissions that must be granted to allow the application to function appropriately. Unsurprisingly, many of these third-party permissions violate consumers’ privacy expectations and thereby, become “over-privileged” to the user. Consequently, an obscurity of privacy expectations between what is practiced by the private sector and what is deemed appropriate by the public sector is exhibited. Despite the growing attention given to privacy in the mobile ecosystem, legal literature has largely ignored the implications of mobile permissions. This article seeks to address this omission by analyzing the impacts of mobile permissions and the privacy harms experienced by consumers of mobile applications. The authors call for the review of industry self-regulation and the overreliance upon simple notice and consent. Instead, the authors set out a plan for greater attention to be paid to socio-technical solutions, focusing on better privacy protections and technology embedded within the automatic permission-based application ecosystem

Online advertising: analysis of privacy threats and protection approaches

Online advertising, the pillar of the “free” content on the Web, has revolutionized the marketing business in recent years by creating a myriad of new opportunities for advertisers to reach potential customers. The current advertising model builds upon an intricate infrastructure composed of a variety of intermediary entities and technologies whose main aim is to deliver personalized ads. For this purpose, a wealth of user data is collected, aggregated, processed and traded behind the scenes at an unprecedented rate. Despite the enormous value of online advertising, however, the intrusiveness and ubiquity of these practices prompt serious privacy concerns. This article surveys the online advertising infrastructure and its supporting technologies, and presents a thorough overview of the underlying privacy risks and the solutions that may mitigate them. We first analyze the threats and potential privacy attackers in this scenario of online advertising. In particular, we examine the main components of the advertising infrastructure in terms of tracking capabilities, data collection, aggregation level and privacy risk, and overview the tracking and data-sharing technologies employed by these components. Then, we conduct a comprehensive survey of the most relevant privacy mechanisms, and classify and compare them on the basis of their privacy guarantees and impact on the Web.Peer ReviewedPostprint (author's final draft

CHORUS Deliverable 2.2: Second report - identification of multi-disciplinary key issues for gap analysis toward EU multimedia search engines roadmap

After addressing the state-of-the-art during the first year of Chorus and establishing the existing landscape in multimedia search engines, we have identified and analyzed gaps within European research effort during our second year. In this period we focused on three directions, notably technological issues, user-centred issues and use-cases and socio- economic and legal aspects. These were assessed by two central studies: firstly, a concerted vision of functional breakdown of generic multimedia search engine, and secondly, a representative use-cases descriptions with the related discussion on requirement for technological challenges. Both studies have been carried out in cooperation and consultation with the community at large through EC concertation meetings (multimedia search engines cluster), several meetings with our Think-Tank, presentations in international conferences, and surveys addressed to EU projects coordinators as well as National initiatives coordinators. Based on the obtained feedback we identified two types of gaps, namely core technological gaps that involve research challenges, and “enablers”, which are not necessarily technical research challenges, but have impact on innovation progress. New socio-economic trends are presented as well as emerging legal challenges