Using Interest Graphs to Predict Rich-Media Diffusion in Content-Based Online Social Networks

Rich-media, pictures, and videos, are becoming an increasingly important aspect of online social networks. Unlike social networks, where users are connected primarily because of being friends, peers, or co-workers, content-based networks build connections between individuals founded on a shared interest in rich-media content. In this study, “interest-graphs” comprised of these content-based connections were examined. As shown, interest graph analysis provides important advantages over traditional social network analysis to identify valuable network members and predicting rich-media diffusion

Doctor of Philosophy

dissertationEver since its emergence in the early 2000s, social media has been subject to a multitude of interpretations. One of these is as purveyor of participatory culture. Yet, when it comes to how organizations use social media to interact with various digital stakeholders and what, if any, impact this interaction has on organizing, academics and practitioners alike still poorly understand participation. This dissertation is a qualitative study of the impact organization-stakeholder social media interaction has on organizing, and the co-construction and presentification of organizational identity. Through in-depth interviews, meeting observations, and document analysis, I engage with 21 organizations and their representatives to understand how interactions with stakeholders on social media communicatively constitute organizational practices around identity, decision-making, and strategy. Using general organizational identity theory and the Montreal School Approach to the communication constitutive of organizing field of inquiry, I explain how organizational identity and presentification are co-constructed through conversations on social media platforms. Further, I show that stakeholders of various interests participate in the communicative constitution of the organizations they engage with on social media. This is achieved through the role of the identity hub, or social media professional, who acts as an interpreter of conversations and intermediary texts, scaling up the organization. I focus particularly on the identity confirming and disconfirming messages virtual communities share with the organizations online and the effect of these messages on sensemaking, knowing, and resulting organizational identity statements. I look at how social media conversations laminate into organizational practices of decisions-making, strategic representation and ultimately, identity. The imbrication of conversations on and about social media platforms into organizational texts represents the final co-constructive step I engage, toward the social organization-discursive entity constituted by stakeholders and organizational members alike

FAKE NEWS DETECTION ON THE WEB: A DEEP LEARNING BASED APPROACH

The acceptance and popularity of social media platforms for the dispersion and proliferation of news articles have led to the spread of questionable and untrusted information (in part) due to the ease by which misleading content can be created and shared among the communities. While prior research has attempted to automatically classify news articles and tweets as credible and non-credible. This work complements such research by proposing an approach that utilizes the amalgamation of Natural Language Processing (NLP), and Deep Learning techniques such as Long Short-Term Memory (LSTM). Moreover, in Information System’s paradigm, design science research methodology (DSRM) has become the major stream that focuses on building and evaluating an artifact to solve emerging problems. Hence, DSRM can accommodate deep learning-based models with the availability of adequate datasets. Two publicly available datasets that contain labeled news articles and tweets have been used to validate the proposed model’s effectiveness. This work presents two distinct experiments, and the results demonstrate that the proposed model works well for both long sequence news articles and short-sequence texts such as tweets. Finally, the findings suggest that the sentiments, tagging, linguistics, syntactic, and text embeddings are the features that have the potential to foster fake news detection through training the proposed model on various dimensionality to learn the contextual meaning of the news content

Artificial Intelligence for Multimedia Signal Processing

Artificial intelligence technologies are also actively applied to broadcasting and multimedia processing technologies. A lot of research has been conducted in a wide variety of fields, such as content creation, transmission, and security, and these attempts have been made in the past two to three years to improve image, video, speech, and other data compression efficiency in areas related to MPEG media processing technology. Additionally, technologies such as media creation, processing, editing, and creating scenarios are very important areas of research in multimedia processing and engineering. This book contains a collection of some topics broadly across advanced computational intelligence algorithms and technologies for emerging multimedia signal processing as: Computer vision field, speech/sound/text processing, and content analysis/information mining

Predicting User Interaction on Social Media using Machine Learning

Analysis of Facebook posts provides helpful information for users on social media. Current papers about user engagement on social media explore methods for predicting user engagement. These analyses of Facebook posts have included text and image analysis. Yet, the studies have not incorporate both text and image data. This research explores the usefulness of incorporating image and text data to predict user engagement. The study incorporates five types of machine learning models: text-based Neural Networks (NN), image-based Convolutional Neural Networks (CNN), Word2Vec, decision trees, and a combination of text-based NN and image-based CNN. The models are unique in their use of the data. The research collects 350k Facebook posts. The models learn and test on advertisement posts in order to predict user engagement. User engagements includes share count, comment count, and comment sentiment. The study found that combining image and text data produced the best models. The research further demonstrates that combined models outperform random models

Using Web Archives to Enrich the Live Web Experience Through Storytelling

Much of our cultural discourse occurs primarily on the Web. Thus, Web preservation is a fundamental precondition for multiple disciplines. Archiving Web pages into themed collections is a method for ensuring these resources are available for posterity. Services such as Archive-It exists to allow institutions to develop, curate, and preserve collections of Web resources. Understanding the contents and boundaries of these archived collections is a challenge for most people, resulting in the paradox of the larger the collection, the harder it is to understand. Meanwhile, as the sheer volume of data grows on the Web, storytelling is becoming a popular technique in social media for selecting Web resources to support a particular narrative or story . In this dissertation, we address the problem of understanding the archived collections through proposing the Dark and Stormy Archive (DSA) framework, in which we integrate storytelling social media and Web archives. In the DSA framework, we identify, evaluate, and select candidate Web pages from archived collections that summarize the holdings of these collections, arrange them in chronological order, and then visualize these pages using tools that users already are familiar with, such as Storify. To inform our work of generating stories from archived collections, we start by building a baseline for the structural characteristics of popular (i.e., receiving the most views) human-generated stories through investigating stories from Storify. Furthermore, we checked the entire population of Archive-It collections for better understanding the characteristics of the collections we intend to summarize. We then filter off-topic pages from the collections the using different methods to detect when an archived page in a collection has gone off-topic. We created a gold standard dataset from three Archive-It collections to evaluate the proposed methods at different thresholds. From the gold standard dataset, we identified five behaviors for the TimeMaps (a list of archived copies of a page) based on the page’s aboutness. Based on a dynamic slicing algorithm, we divide the collection and cluster the pages in each slice. We then select the best representative page from each cluster based on different quality metrics (e.g., the replay quality, and the quality of the generated snippet from the page). At the end, we put the selected pages in chronological order and visualize them using Storify. For evaluating the DSA framework, we obtained a ground truth dataset of hand-crafted stories from Archive-It collections generated by expert archivists. We used Amazon’s Mechanical Turk to evaluate the automatically generated stories against the stories that were created by domain experts. The results show that the automatically generated stories by the DSA are indistinguishable from those created by human subject domain experts, while at the same time both kinds of stories (automatic and human) are easily distinguished from randomly generated storie