Scaling behavior of online human activity

The rapid development of Internet technology enables human explore the web and record the traces of online activities. From the analysis of these large-scale data sets (i.e. traces), we can get insights about dynamic behavior of human activity. In this letter, the scaling behavior and complexity of human activity in the e-commerce, such as music, book, and movie rating, are comprehensively investigated by using detrended fluctuation analysis technique and multiscale entropy method. Firstly, the interevent time series of rating behaviors of these three type medias show the similar scaling property with exponents ranging from 0.53 to 0.58, which implies that the collective behaviors of rating media follow a process embodying self-similarity and long-range correlation. Meanwhile, by dividing the users into three groups based their activities (i.e., rating per unit time), we find that the scaling exponents of interevent time series in three groups are different. Hence, these results suggest the stronger long-range correlations exist in these collective behaviors. Furthermore, their information complexities vary from three groups. To explain the differences of the collective behaviors restricted to three groups, we study the dynamic behavior of human activity at individual level, and find that the dynamic behaviors of a few users have extremely small scaling exponents associating with long-range anticorrelations. By comparing with the interevent time distributions of four representative users, we can find that the bimodal distributions may bring the extraordinary scaling behaviors. These results of analyzing the online human activity in the e-commerce may not only provide insights to understand its dynamic behaviors but also be applied to acquire the potential economic interest

Excitable human dynamics driven by extrinsic events in massive communities

Using empirical data from a social media site (Twitter) and on trading volumes of financial securities, we analyze the correlated human activity in massive social organizations. The activity, typically excited by real-world events and measured by the occurrence rate of international brand names and trading volumes, is characterized by intermittent fluctuations with bursts of high activity separated by quiescent periods. These fluctuations are broadly distributed with an inverse cubic tail and have long-range temporal correlations with a $1/f$ power spectrum. We describe the activity by a stochastic point process and derive the distribution of activity levels from the corresponding stochastic differential equation. The distribution and the corresponding power spectrum are fully consistent with the empirical observations.Comment: 9 pages, 3 figure

The Spontaneous Emergence of Social Influence in Online Systems

Social influence drives both offline and online human behaviour. It pervades cultural markets, and manifests itself in the adoption of scientific and technical innovations as well as the spread of social practices. Prior empirical work on the diffusion of innovations in spatial regions or social networks has largely focused on the spread of one particular technology among a subset of all potential adopters. It has also been difficult to determine whether the observed collective behaviour is driven by natural influence processes, or whether it follows external signals such as media or marketing campaigns. Here, we choose an online context that allows us to study social influence processes by tracking the popularity of a complete set of applications installed by the user population of a social networking site, thus capturing the behaviour of all individuals who can influence each other in this context. By extending standard fluctuation scaling methods, we analyse the collective behaviour induced by 100 million application installations, and show that two distinct regimes of behaviour emerge in the system. Once applications cross a particular threshold of popularity, social influence processes induce highly correlated adoption behaviour among the users, which propels some of the applications to extraordinary levels of popularity. Below this threshold, the collective effect of social influence appears to vanish almost entirely in a manner that has not been observed in the offline world. Our results demonstrate that even when external signals are absent, social influence can spontaneously assume an on-off nature in a digital environment. It remains to be seen whether a similar outcome could be observed in the offline world if equivalent experimental conditions could be replicated

Emotional persistence in online chatting communities

How do users behave in online chatrooms, where they instantaneously read and write posts? We analyzed about 2.5 million posts covering various topics in Internet relay channels, and found that user activity patterns follow known power-law and stretched exponential distributions, indicating that online chat activity is not different from other forms of communication. Analysing the emotional expressions (positive, negative, neutral) of users, we revealed a remarkable persistence both for individual users and channels. I.e. despite their anonymity, users tend to follow social norms in repeated interactions in online chats, which results in a specific emotional "tone" of the channels. We provide an agent-based model of emotional interaction, which recovers qualitatively both the activity patterns in chatrooms and the emotional persistence of users and channels. While our assumptions about agent's emotional expressions are rooted in psychology, the model allows to test different hypothesis regarding their emotional impact in online communication.Comment: 34 pages, 4 main and 12 supplementary figure

Scaling of city attractiveness for foreign visitors through big data of human economical and social media activity

Scientific studies investigating laws and regularities of human behavior are nowadays increasingly relying on the wealth of widely available digital information produced by human social activity. In this paper we leverage big data created by three different aspects of human activity (i.e., bank card transactions, geotagged photographs and tweets) in Spain for quantifying city attractiveness for the foreign visitors. An important finding of this papers is a strong superlinear scaling of city attractiveness with its population size. The observed scaling exponent stays nearly the same for different ways of defining cities and for different data sources, emphasizing the robustness of our finding. Temporal variation of the scaling exponent is also considered in order to reveal seasonal patterns in the attractivenessComment: 8 pages, 3 figures, 1 tabl