2,730 research outputs found
Influence Maximization with Bandits
We consider the problem of \emph{influence maximization}, the problem of
maximizing the number of people that become aware of a product by finding the
`best' set of `seed' users to expose the product to. Most prior work on this
topic assumes that we know the probability of each user influencing each other
user, or we have data that lets us estimate these influences. However, this
information is typically not initially available or is difficult to obtain. To
avoid this assumption, we adopt a combinatorial multi-armed bandit paradigm
that estimates the influence probabilities as we sequentially try different
seed sets. We establish bounds on the performance of this procedure under the
existing edge-level feedback as well as a novel and more realistic node-level
feedback. Beyond our theoretical results, we describe a practical
implementation and experimentally demonstrate its efficiency and effectiveness
on four real datasets.Comment: 12 page
A Multi-phase Approach for Improving Information Diffusion in Social Networks
For maximizing influence spread in a social network, given a certain budget
on the number of seed nodes, we investigate the effects of selecting and
activating the seed nodes in multiple phases. In particular, we formulate an
appropriate objective function for two-phase influence maximization under the
independent cascade model, investigate its properties, and propose algorithms
for determining the seed nodes in the two phases. We also study the problem of
determining an optimal budget-split and delay between the two phases.Comment: To appear in Proceedings of The 14th International Conference on
Autonomous Agents & Multiagent Systems (AAMAS), 201
Theories for influencer identification in complex networks
In social and biological systems, the structural heterogeneity of interaction
networks gives rise to the emergence of a small set of influential nodes, or
influencers, in a series of dynamical processes. Although much smaller than the
entire network, these influencers were observed to be able to shape the
collective dynamics of large populations in different contexts. As such, the
successful identification of influencers should have profound implications in
various real-world spreading dynamics such as viral marketing, epidemic
outbreaks and cascading failure. In this chapter, we first summarize the
centrality-based approach in finding single influencers in complex networks,
and then discuss the more complicated problem of locating multiple influencers
from a collective point of view. Progress rooted in collective influence
theory, belief-propagation and computer science will be presented. Finally, we
present some applications of influencer identification in diverse real-world
systems, including online social platforms, scientific publication, brain
networks and socioeconomic systems.Comment: 24 pages, 6 figure
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