Will 5G See its Blind Side? Evolving 5G for Universal Internet Access

Internet has shown itself to be a catalyst for economic growth and social equity but its potency is thwarted by the fact that the Internet is off limits for the vast majority of human beings. Mobile phones---the fastest growing technology in the world that now reaches around 80\% of humanity---can enable universal Internet access if it can resolve coverage problems that have historically plagued previous cellular architectures (2G, 3G, and 4G). These conventional architectures have not been able to sustain universal service provisioning since these architectures depend on having enough users per cell for their economic viability and thus are not well suited to rural areas (which are by definition sparsely populated). The new generation of mobile cellular technology (5G), currently in a formative phase and expected to be finalized around 2020, is aimed at orders of magnitude performance enhancement. 5G offers a clean slate to network designers and can be molded into an architecture also amenable to universal Internet provisioning. Keeping in mind the great social benefits of democratizing Internet and connectivity, we believe that the time is ripe for emphasizing universal Internet provisioning as an important goal on the 5G research agenda. In this paper, we investigate the opportunities and challenges in utilizing 5G for global access to the Internet for all (GAIA). We have also identified the major technical issues involved in a 5G-based GAIA solution and have set up a future research agenda by defining open research problems

Automated and Scalable: Account-Based B2B Marketing for Startup Companies

Advances in digital marketing strategy have opened the floodgates for forward-thinking marketers to rewrite how modern business-to-business marketing is done from a strategic and tactical aspect. This paper discusses a fundamental shift that has been pervading the business-to-business marketing space, i.e., the adoption of Account-Based Marketing (ABM). ABM bridges the gap between marketing to an individual and marketing to the broader organization in an automated and scalable fashion. Specifically, we aim to provide a practical guide regarding some best ABM practices for startup companies. Startup companies typically look to drive rapid growth in both revenue and number of customers; however, go-to-market resources are often limited. For these companies, automating and scaling an ABM becomes an essential part of their growth. We discuss three data sources valuable for ABM program for startups, and the development of a robust account intelligence program and customized go-to-market campaign. The practice introduced in this paper can serve as a starting point for startup companies that plan to drive rapid revenue growth through a focused account-based strategy

Cloud-computing strategies for sustainable ICT utilization : a decision-making framework for non-expert Smart Building managers

Virtualization of processing power, storage, and networking applications via cloud-computing allows Smart Buildings to operate heavy demand computing resources off-premises. While this approach reduces in-house costs and energy use, recent case-studies have highlighted complexities in decision-making processes associated with implementing the concept of cloud-computing. This complexity is due to the rapid evolution of these technologies without standardization of approach by those organizations offering cloud-computing provision as a commercial concern. This study defines the term Smart Building as an ICT environment where a degree of system integration is accomplished. Non-expert managers are highlighted as key users of the outcomes from this project given the diverse nature of Smart Buildings’ operational objectives. This research evaluates different ICT management methods to effectively support decisions made by non-expert clients to deploy different models of cloud-computing services in their Smart Buildings ICT environments. The objective of this study is to reduce the need for costly 3rd party ICT consultancy providers, so non-experts can focus more on their Smart Buildings’ core competencies rather than the complex, expensive, and energy consuming processes of ICT management. The gap identified by this research represents vulnerability for non-expert managers to make effective decisions regarding cloud-computing cost estimation, deployment assessment, associated power consumption, and management flexibility in their Smart Buildings ICT environments. The project analyses cloud-computing decision-making concepts with reference to different Smart Building ICT attributes. In particular, it focuses on a structured programme of data collection which is achieved through semi-structured interviews, cost simulations and risk-analysis surveys. The main output is a theoretical management framework for non-expert decision-makers across variously-operated Smart Buildings. Furthermore, a decision-support tool is designed to enable non-expert managers to identify the extent of virtualization potential by evaluating different implementation options. This is presented to correlate with contract limitations, security challenges, system integration levels, sustainability, and long-term costs. These requirements are explored in contrast to cloud demand changes observed across specified periods. Dependencies were identified to greatly vary depending on numerous organizational aspects such as performance, size, and workload. The study argues that constructing long-term, sustainable, and cost-efficient strategies for any cloud deployment, depends on the thorough identification of required services off and on-premises. It points out that most of today’s heavy-burdened Smart Buildings are outsourcing these services to costly independent suppliers, which causes unnecessary management complexities, additional cost, and system incompatibility. The main conclusions argue that cloud-computing cost can differ depending on the Smart Building attributes and ICT requirements, and although in most cases cloud services are more convenient and cost effective at the early stages of the deployment and migration process, it can become costly in the future if not planned carefully using cost estimation service patterns. The results of the study can be exploited to enhance core competencies within Smart Buildings in order to maximize growth and attract new business opportunities

The Internet of Everything

In the era before IoT, the world wide web, internet, web 2.0 and social media made people’s lives comfortable by providing web services and enabling access personal data irrespective of their location. Further, to save time and improve efficiency, there is a need for machine to machine communication, automation, smart computing and ubiquitous access to personal devices. This need gave birth to the phenomenon of Internet of Things (IoT) and further to the concept of Internet of Everything (IoE)