Managing ASEAN's coastal resources for sustainable development: roles of policymakers, scientists, donors, media and communities

Coastal zone management, Sustainable development, ASEAN,

Familiarity and format: cause-related marketing promotions in international markets

The purpose of this paper is to demonstrate cause-related marketing (CRM) promotions as a brand-oriented international market entry strategy that can leverage an unfamiliar brand in a new international market. One of the challenges CRM promotions face is skepticism toward the campaign and for that reason, many brands form alliances with well-known charities familiar to the consumer, hoping that the trust and goodwill generated by the charity will be transferred to the brand. The authors manipulate price and donation presentation formats to show an alternative means for overcoming skepticism.Lola Duque acknowledges support from FEDER/Spanish Ministry of Science, Innovation and Universities (Project ECO2017-87369-P)

Improving Occurrence Variance Reporting System through Implementing An Educational Program For Staff At King Saud Hospital,Unaizah, Al –Qassim, KSA.

Occurrence variance reporting (OVR) is very essential for ensuring patient and staff safety, quality of care and risk management. Variance is any event or circumstance not consistent with the standard routine operations of the hospital and its staff or the routine care of a patient/visitor. The aim of the study was to improve Occurrence Variance Reporting System at King Saud Hospital, Unaizah, Al Qassim. Design: A quasi experimental research design. Setting: King Saud Hospital, Unaizah, Al –Qassim, KSA. Sample: all occurrence variance reported during 6 months in each of pre test, post test, follow up1 test, and follow up2. Data Collection Tool: OVR trending and analysis. Result: occurrence variance reporting system significantly improved after implementation of an educational program on OVR to hospital staff and administrators than before. Recommendations: Continues monthly and quarterly monitoring and gathering of data to maintain the performance, Continuous education, Rewards and commendations are given for the highest reporting department.   Keywords: incident- report- occurrence variance

Cadmium and arsenic affect root development in Oryza sativa L. negatively interacting with auxin

Cadmium (Cd) and arsenic (As), non essential, but toxic, elements for animals and plants are frequently present in paddy fields. Oryza sativa L., a staple food for at least the half of world population, easily absorbs As and Cd by the root, and in this organ the pollutants evoke consistent damages, reducing/modifying the root system. Auxins are key hormones in regulating all developmental processes, including root organogenesis. Moreover, plants respond to environmental stresses, such as those caused by Cd and As, by changing levels and distribution of endogenous phytohormones. Even though the effects of Cd and As on the roots have been investigated in some species, it remains necessary to deepen the knowledge about the cross-talk between these toxic elements and auxin during root formation and development, in particular in agronomically important plants, such as rice. Hence, the research goal was to investigate the interactions between Cd and As, alone or combined, and auxin during the development of rice roots. To reach the aim, morphological, histological and histochemical analyses were carried out on seedlings, exposed or not to Cd and/or As, belonging to the wild type and transgenic lines useful for monitoring indole-3-acetic acid (IAA) localization, i.e., OsDR5:GUS, and IAA cellular influx and efflux, i.e., OsAUX1:GUS and OsPIN5b:GUS. Moreover, the transcript levels of the YUCCA2 and ASA2, IAA biosynthetic genes were also monitored in Cd and/or As exposed wild type seedlings. The results highlight that As and Cd affect cyto-histology and morphology of the roots. In particular, they alter the lateral root primordia organization and development with negative consequences on root system architecture. This is due to a disturbance of IAA biosynthesis and transport, as indicated by the altered expression of both ASA2 and YUCCA2 biosynthetic genes, and AUX1 and PIN5b transporter genes

Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust

This article explores how cause-related marketing influences consumer response in an online environment, by analyzing the relationships between consumers’ perceptions of Cause-related Marketing (CrM) and their behavioral intentions toward an online store. Data was collected through an experiment using a sample of Portuguese respondents focusing on the effects of the cause–brand fit and consumer–cause identification on online stores perception and purchase intention. Structural equation modeling was used to analyze the data. The results show that consumer–cause identification has a positive impact on perceived value and that the relationship is moderated by brand–cause fit but it does not influence online purchase intention. Brand–cause fit was shown to have a positive influence on trust and online purchase intention, which is also impacted by perceived value. Trust was found to be a predictor of perceived value but not of the online purchase intention. The main contributions of the findings include the improved understanding of the importance of the fit to consumer’s perception and efficacy for online cause-related marketing campaigns.info:eu-repo/semantics/acceptedVersio

Community-based approaches to marine and coastal resources management in the Philippines: a policy perspective

Community involvement, Resource management, Resource conservation, Natural resources, Governments, Philippines,