850 research outputs found
A Utility-Theoretic Approach to Privacy in Online Services
Online offerings such as web search, news portals, and e-commerce applications face the challenge of providing high-quality service to a large, heterogeneous user base. Recent efforts have highlighted the potential to improve performance by introducing methods to personalize services based on special knowledge about users and their context. For example, a user's demographics, location, and past search and browsing may be useful in enhancing the results offered in response to web search queries. However, reasonable concerns about privacy by both users, providers, and government agencies acting on behalf of citizens, may limit access by services to such information. We introduce and explore an economics of privacy in personalization, where people can opt to share personal information, in a standing or on-demand manner, in return for expected enhancements in the quality of an online service. We focus on the example of web search and formulate realistic objective functions for search efficacy and privacy. We demonstrate how we can find a provably near-optimal optimization of the utility-privacy tradeoff in an efficient manner. We evaluate our methodology on data drawn from a log of the search activity of volunteer participants. We separately assess usersā preferences about privacy and utility via a large-scale survey, aimed at eliciting preferences about peoplesā willingness to trade the sharing of personal data in returns for gains in search efficiency. We show that a significant level of personalization can be achieved using a relatively small amount of information about users
The Lov\'asz Hinge: A Novel Convex Surrogate for Submodular Losses
Learning with non-modular losses is an important problem when sets of
predictions are made simultaneously. The main tools for constructing convex
surrogate loss functions for set prediction are margin rescaling and slack
rescaling. In this work, we show that these strategies lead to tight convex
surrogates iff the underlying loss function is increasing in the number of
incorrect predictions. However, gradient or cutting-plane computation for these
functions is NP-hard for non-supermodular loss functions. We propose instead a
novel surrogate loss function for submodular losses, the Lov\'asz hinge, which
leads to O(p log p) complexity with O(p) oracle accesses to the loss function
to compute a gradient or cutting-plane. We prove that the Lov\'asz hinge is
convex and yields an extension. As a result, we have developed the first
tractable convex surrogates in the literature for submodular losses. We
demonstrate the utility of this novel convex surrogate through several set
prediction tasks, including on the PASCAL VOC and Microsoft COCO datasets
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