10,966 research outputs found

    Value co-creation strategy in the social commerce Era

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    Neighborhood Matters: The Impact of Resources on Online Participation of Warsaw Residents

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    This study examines the relationship between individual social capital and online participation in neighborhood of residents in a metropolitan city. Based on quantitative data collected through a modified version of the Resource Generator questionnaire among 9 063 residents of Warsaw, the impact of resources embedded in personal networks on online discussions on local issues is evaluated. It is found that resources in personal networks, perceived by  respondents as embedded but not mobilizable, negatively influence online talks focus on neighborhood. However, this impact turns into positive when they are able to mobilize resources available through social ties. Although some scholars suggest that social capital in the neighborhood declines, this study shows that neighbors remain considerable source of mobilizable resources affecting online discussions on local issues. Moreover, it is established that fact of being raised indigenously, relations with neighbors and trust in them may encourage urban residents to participate in neighborhood by discussing local issues online

    Multi-party privacy risks in social networks

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    As the popularity of social networks expands, the information users expose to the public has potentially dangerous implications for individual privacy. While social networks allow users to restrict access to their personal data, there is currently no mechanism to enforce privacy concerns over content uploaded by other users. As group photos and stories are shared by friends and family, personal privacy goes beyond the discretion of what a user uploads about himself and becomes an issue of what every network participant reveals. In this paper, we examine how the lack of joint privacy controls over content can inadvertently reveal sensitive information about a user including preferences, relationships, conversations, and photos. Specifically, we analyze Facebook to identify scenarios where conflicting privacy settings between friends will reveal information that at least one user intended to keep private. By aggregating the information exposed in this manner, we demonstrate how a user's private attributes can be inferred from simply being listed as a friend or mentioned in a story. To mitigate this threat, we show how Facebook's privacy model can be adapted to enforce multi-party privacy. We present a proof of concept application built into Facebook that automatically ensures mutually acceptable privacy restrictions are enforced on group content

    The application of social media for marketing strategies in pharma healthcare

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    Digital is transforming the way the world does business, and healthcare is no exception. The COVID-19 outbreak has had a significant impact on internet use and accelerated the digital transition worldwide as well as in Portugal. Social media is the fastest communication network among worldwide people. During the outbreak, the usage of social media platforms increased two times more compared with normal days. With increasing health literacy and access to technology, consumers are becoming more informed and proactive towards health issues and selfmedication, 67% of them are researching health problems and symptoms tracking and 81% conduct online research before making a purchase. This change has expanded communication from offline to the internet. Electronic word-of-mouth communication (eWOM), based on social media, brought more variables to marketing communication and became an interesting field for research considering its communication potential. Indeed, several studies have shown the ability to influence interpersonal communications on products or services in the purchase intention of consumers. As so, in recent years, some authors discussed the impact of eWOM on consumer online purchasing decisions; however, the literature is still relatively nascent regarding the Pharmaceutical Industry and the self-medication segment market of Over-the-Counter medicines (OTC). Pharmaceutical companies must be aware of this paradigm change: the patient is an indispensable and active stakeholder in the present and future of healthcare, besides the physician and the payer. Pharma marketing may be moving into a more digitalized space, but there is still room for improvement, especially when it comes to social media there is an unexploited territory for pharma marketers as most pharmaceutical companies are not yet to answer these consumers habits with an effective digital presence. The current research aims to study the application of Social Media platforms for marketing or communication purposes in pharma healthcare in Portugal.digital está a transformar a forma como os negócios se fazem no mundo, e a saúde não é exceção. A pandemia de COVID-19 teve um impacto significativo na utilização da Internet e acelerou a transição digital a nível mundial, incluindo Portugal. Com o aumento da literacia em saúde e o acesso à tecnologia, os consumidores estão a tornar-se mais informados e proativos em relação aos seus cuidados com a saúde e à automedicação, 67% destes pesquisam problemas de saúde e sintomas e 81% realizam pesquisas online antes de fazer uma compra. Esta mudança de comportamento expandiu a comunicação do offline para a Internet. A comunicação electronic word-of-mouth (eWOM), baseada nos media sociais, envolve mais variáveis para a comunicação de marketing; nos últimos anos, alguns autores discutiram o impacto do eWOM nas decisões de compra do consumidor online; entretanto, a literatura ainda é relativamente incipiente no que diz respeito à Indústria Farmacêutica e ao segmento de automedicação do mercado de medicamentos de venda livre (OTC). As empresas farmacêuticas devem estar atentas a esta mudança de paradigma: o paciente é uma parte indispensável e ativa no presente e no futuro da área da saúde, além do médico e do pagador. O marketing farmacêutico está a evoluir para a digitalização, mas ainda há espaço para melhorias, especialmente no âmbito das redes sociais que ainda são um território pouco explorado pelos profissionais de marketing farmacêutico. A maioria das empresas farmacêuticas ainda não se adaptou a estes hábitos de consumo com uma presença digital eficaz. A presente investigação pretende identificar a aplicação de plataformas de redes sociais para efeitos de marketing ou comunicação na área da indústria farmacêutica em Portugal

    Revisiting Migrant Networks

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    This open access book provides new conceptualisations on the networks of migrants and their descendants in accessing the labour market. Although references to social networks are common in discussions of migration, simplified ideas of co-ethnic networks often obscure the reality, for example confounding ties with co-ethnics and ‘strong ties’. This open access book addresses key questions about the role of networks in migration contexts, particularly in relation to how migrants and their descendants, access the labour market and develop their employment trajectories over time. Rather than adopting a narrow essentializing ethnic lens, the research presented in this book explores intersectional identities of class, generation and gender. By focusing on the kinds of capital circulating between ties, including the dark side of social capital, the book offers insights into power dynamics and the potentially exclusionary dimension of networks. Taking a long term view, across generations, the research in this book shows how migrants and their descendants mobilize resources to tackle discrimination and enhance their position within particular labour markets. Drawing on robust quantitative and rich qualitative data, this book provides a primary source to students, scholars and policy-makers focusing on issues of migration, social networks, social mobility as well as labour market inequalities

    Sex Offender Residency Restrictions: Government Regulation of Public Health, Safety, and Morality

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    Sex offender residency restrictions have proliferated throughout the United States over the past decade. A number of commentators have likened these laws to medieval banishment, when political outcasts and undesirables are exiled to remote areas where they cannot threaten civilized society. This Article argues first that likening modern residency restrictions to “banishment” largely misconstrues this practice as it has been practiced historically. Instead, these statutory initiatives are better understood as an assertion of governments’ police power to protect public health, safety, and morality. Seen through this lens, this Article evaluates the laws’ constitutional sufficiency with attention to their allegedly punitive nature and the effect, if any, of the modern use of quarantine to justify deprivations of liberty in the interest of public safety. It also discusses the relevance of substantive due process in this context, with particular focus on the Supreme Court of California’s groundbreaking March 2015 decision invalidating its sex offender residency statute on this basis. Recognizing the uncertainty inherent in constitutional challenges to sex offender residency laws, this Article concludes with recommendations on how best to implement sensible public policy reform in the present landscape

    Campaign Finance Reform Dollar for Votes --The American Democracy

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    Revisiting Migrant Networks

    Get PDF
    This open access book provides new conceptualisations on the networks of migrants and their descendants in accessing the labour market. Although references to social networks are common in discussions of migration, simplified ideas of co-ethnic networks often obscure the reality, for example confounding ties with co-ethnics and ‘strong ties’. This open access book addresses key questions about the role of networks in migration contexts, particularly in relation to how migrants and their descendants, access the labour market and develop their employment trajectories over time. Rather than adopting a narrow essentializing ethnic lens, the research presented in this book explores intersectional identities of class, generation and gender. By focusing on the kinds of capital circulating between ties, including the dark side of social capital, the book offers insights into power dynamics and the potentially exclusionary dimension of networks. Taking a long term view, across generations, the research in this book shows how migrants and their descendants mobilize resources to tackle discrimination and enhance their position within particular labour markets. Drawing on robust quantitative and rich qualitative data, this book provides a primary source to students, scholars and policy-makers focusing on issues of migration, social networks, social mobility as well as labour market inequalities
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