Recurrent Session Approach to Generative Association Rule based Recommendation

This article introduces a generative association rule (AR)-based recommendation system (RS) using a recurrent neural network approach implemented when a user searches for an item in a browsing session. It is proposed to overcome the limitations of the traditional AR-based RS which implements query-based sessions that are not adaptive to input series, thus failing to generate recommendations.  The dataset used is accurate retail transaction data from online stores in Europe. The contribution of the proposed method is a next-item prediction model using LSTM, but what is trained to develop the model is an associative rule string, not a string of items in a purchase transaction. The proposed model predicts the next item generatively, while the traditional method discriminatively. As a result, for an array of items that the user has viewed in a browsing session, the model can always recommend the following items when traditional methods cannot.  In addition, the results of user-centered validation of several metrics show that although the level of accuracy (similarity) of recommended products and products seen by users is only 20%, other metrics reach above 70%, such as novelty, diversity, attractiveness and enjoyability

Towards Knowledge-Based Personalized Product Description Generation in E-commerce

Quality product descriptions are critical for providing competitive customer experience in an e-commerce platform. An accurate and attractive description not only helps customers make an informed decision but also improves the likelihood of purchase. However, crafting a successful product description is tedious and highly time-consuming. Due to its importance, automating the product description generation has attracted considerable interests from both research and industrial communities. Existing methods mainly use templates or statistical methods, and their performance could be rather limited. In this paper, we explore a new way to generate the personalized product description by combining the power of neural networks and knowledge base. Specifically, we propose a KnOwledge Based pErsonalized (or KOBE) product description generation model in the context of e-commerce. In KOBE, we extend the encoder-decoder framework, the Transformer, to a sequence modeling formulation using self-attention. In order to make the description both informative and personalized, KOBE considers a variety of important factors during text generation, including product aspects, user categories, and knowledge base, etc. Experiments on real-world datasets demonstrate that the proposed method out-performs the baseline on various metrics. KOBE can achieve an improvement of 9.7% over state-of-the-arts in terms of BLEU. We also present several case studies as the anecdotal evidence to further prove the effectiveness of the proposed approach. The framework has been deployed in Taobao, the largest online e-commerce platform in China.Comment: KDD 2019 Camera-ready. Website: https://sites.google.com/view/kobe201

Web Mediators for Accessible Browsing

We present a highly accurate method for classifying web pages based on link percentage, which is the percentage of text characters that are parts of links normalized by the number of all text characters on a web page. K-means clustering is used to create unique thresholds to differentiate index pages and article pages on individual web sites. Index pages contain mostly links to articles and other indices, while article pages contain mostly text. We also present a novel link grouping algorithm using agglomerative hierarchical clustering that groups links in the same spatial neighborhood together while preserving link structure. Grouping allows users with severe disabilities to use a scan-based mechanism to tab through a web page and select items. In experiments, we saw up to a 40-fold reduction in the number of commands needed to click on a link with a scan-based interface, which shows that we can vastly improve the rate of communication for users with disabilities. We used web page classification and link grouping to alter web page display on an accessible web browser that we developed to make a usable browsing interface for users with disabilities. Our classification method consistently outperformed a baseline classifier even when using minimal data to generate article and index clusters, and achieved classification accuracy of 94.0% on web sites with well-formed or slightly malformed HTML, compared with 80.1% accuracy for the baseline classifier.National Science Foundation (IIS-0308213, IIS-039009, IIS-0093367, P200A01031, EIA-0202067

Harnessing the power of the general public for crowdsourced business intelligence: a survey

International audienceCrowdsourced business intelligence (CrowdBI), which leverages the crowdsourced user-generated data to extract useful knowledge about business and create marketing intelligence to excel in the business environment, has become a surging research topic in recent years. Compared with the traditional business intelligence that is based on the firm-owned data and survey data, CrowdBI faces numerous unique issues, such as customer behavior analysis, brand tracking, and product improvement, demand forecasting and trend analysis, competitive intelligence, business popularity analysis and site recommendation, and urban commercial analysis. This paper first characterizes the concept model and unique features and presents a generic framework for CrowdBI. It also investigates novel application areas as well as the key challenges and techniques of CrowdBI. Furthermore, we make discussions about the future research directions of CrowdBI

Probing Product Description Generation via Posterior Distillation

In product description generation (PDG), the user-cared aspect is critical for the recommendation system, which can not only improve user's experiences but also obtain more clicks. High-quality customer reviews can be considered as an ideal source to mine user-cared aspects. However, in reality, a large number of new products (known as long-tailed commodities) cannot gather sufficient amount of customer reviews, which brings a big challenge in the product description generation task. Existing works tend to generate the product description solely based on item information, i.e., product attributes or title words, which leads to tedious contents and cannot attract customers effectively. To tackle this problem, we propose an adaptive posterior network based on Transformer architecture that can utilize user-cared information from customer reviews. Specifically, we first extend the self-attentive Transformer encoder to encode product titles and attributes. Then, we apply an adaptive posterior distillation module to utilize useful review information, which integrates user-cared aspects to the generation process. Finally, we apply a Transformer-based decoding phase with copy mechanism to automatically generate the product description. Besides, we also collect a large-scare Chinese product description dataset to support our work and further research in this field. Experimental results show that our model is superior to traditional generative models in both automatic indicators and human evaluation