THE EFFECT OF TRUST ON INFORMATION DIFFUSION IN ONLINE SOCIAL NETWORKS

online social networks have a explosive growth in recent years and they provide a perfect platform for information diffusion. Many models have been given to explore the information diffusion procedure and its dynamics. But the trust relationship and memory effect are ignored. Based on the complex network theory, The information diffusion model is proposed and the network users, considered as agents, are classified into susceptible, infected and recovered individuals. The users’ behaviour rule and diffusion process are designed. The proposed agent-based model is tested by simulation experiments in four different complex networks: regular network, small world network, random network and scale-free network. Moreover, the effect of four immunization strategies are explored. The research results show that the influence of users’ trust relationship on different networks is varied, and the vertex weight priority immunization strategy is the best one in all four networks

The Impact of Social Curiosity on Information Spreading on Networks

Most information spreading models consider that all individuals are identical psychologically. They ignore, for instance, the curiosity level of people, which may indicate that they can be influenced to seek for information given their interest. For example, the game Pok\'emon GO spread rapidly because of the aroused curiosity among users. This paper proposes an information propagation model considering the curiosity level of each individual, which is a dynamical parameter that evolves over time. We evaluate the efficiency of our model in contrast to traditional information propagation models, like SIR or IC, and perform analysis on different types of artificial and real-world networks, like Google+, Facebook, and the United States roads map. We present a mean-field approach that reproduces with a good accuracy the evolution of macroscopic quantities, such as the density of stiflers, for the system's behavior with the curiosity. We also obtain an analytical solution of the mean-field equations that allows to predicts a transition from a phase where the information remains confined to a small number of users to a phase where it spreads over a large fraction of the population. The results indicate that the curiosity increases the information spreading in all networks as compared with the spreading without curiosity, and that this increase is larger in spatial networks than in social networks. When the curiosity is taken into account, the maximum number of informed individuals is reached close to the transition point. Since curious people are more open to a new product, concepts, and ideas, this is an important factor to be considered in propagation modeling. Our results contribute to the understanding of the interplay between diffusion process and dynamical heterogeneous transmission in social networks.Comment: 8 pages, 5 figure

Cascading Behaviour in Complex Soci-Technical Networks

Most human interactions today take place with the mediation of information and communications technology. This is extending the boundaries of interdependence: the group of reference, ideas and behaviour to which people are exposed is larger and less restricted to old geographical and cultural boundaries; but it is also providing more and better data with which to build more informative models on the effects of social interactions, amongst them, the way in which contagion and cascades diffuse in social networks. Online data are not only helping us gain deeper insights into the structural complexity of social systems, they are also illuminating the consequences of that complexity, especially around collective and temporal dynamics. This paper offers an overview of the models and applications that have been developed in what is still a nascent area of research, as well as an outline of immediate lines of work that promise to open new vistas in our understanding of cascading behaviour in social networks

A Computational Model and Convergence Theorem for Rumor Dissemination in Social Networks

The spread of rumors, which are known as unverified statements of uncertain origin, may cause tremendous number of social problems. If it would be possible to identify factors affecting spreading a rumor (such as agents' desires, trust network, etc.), then this could be used to slowdown or stop its spreading. A computational model that includes rumor features and the way a rumor is spread among society's members, based on their desires, is therefore needed. Our research is centering on the relation between the homogeneity of the society and rumor convergence in it and result shows that the homogeneity of the society is a necessary condition for convergence of the spreading rumor.Comment: 29 pages, 7 figure

Rumour Source Detection Using Game Theory

Social networks have become a critical part of our lives as they enable us to interact with a lot of people. These networks have become the main sources for creating, sharing and also extracting information regarding various subjects. But all this information may not be true and may contain a lot of unverified rumours that have the potential of spreading incorrect information to the masses, which may even lead to situations of widespread panic. Thus, it is of great importance to identify those nodes and edges that play a crucial role in a network in order to find the most influential sources of rumour spreading. Generally, the basic idea is to classify the nodes and edges in a network with the highest criticality. Most of the existing work regarding the same focuses on using simple centrality measures which focus on the individual contribution of a node in a network. Game-theoretic approaches such as Shapley Value (SV) algorithms suggest that individual marginal contribution should be measured for a given player as the weighted average marginal increase in the yield of any coalition that this player might join. For our experiment, we have played five SV-based games to find the top 10 most influential nodes on three network datasets (Enron, USAir97 and Les Misérables). We have compared our results to the ones obtained by using primitive centrality measures. Our results show that SVbased approach is better at understanding the marginal contribution, and therefore the actual influence, of each node to the entire network

Context-Aware Message-Level Rumour Detection with Weak Supervision

Social media has become the main source of all sorts of information beyond a communication medium. Its intrinsic nature can allow a continuous and massive flow of misinformation to make a severe impact worldwide. In particular, rumours emerge unexpectedly and spread quickly. It is challenging to track down their origins and stop their propagation. One of the most ideal solutions to this is to identify rumour-mongering messages as early as possible, which is commonly referred to as "Early Rumour Detection (ERD)". This dissertation focuses on researching ERD on social media by exploiting weak supervision and contextual information. Weak supervision is a branch of ML where noisy and less precise sources (e.g. data patterns) are leveraged to learn limited high-quality labelled data (Ratner et al., 2017). This is intended to reduce the cost and increase the efficiency of the hand-labelling of large-scale data. This thesis aims to study whether identifying rumours before they go viral is possible and develop an architecture for ERD at individual post level. To this end, it first explores major bottlenecks of current ERD. It also uncovers a research gap between system design and its applications in the real world, which have received less attention from the research community of ERD. One bottleneck is limited labelled data. Weakly supervised methods to augment limited labelled training data for ERD are introduced. The other bottleneck is enormous amounts of noisy data. A framework unifying burst detection based on temporal signals and burst summarisation is investigated to identify potential rumours (i.e. input to rumour detection models) by filtering out uninformative messages. Finally, a novel method which jointly learns rumour sources and their contexts (i.e. conversational threads) for ERD is proposed. An extensive evaluation setting for ERD systems is also introduced