Weakly-supervised appraisal analysis

This article is concerned with the computational treatment of Appraisal, a Systemic Functional Linguistic theory of the types of language employed to communicate opinion in English. The theory considers aspects such as Attitude (how writers communicate their point of view), Engagement (how writers align themselves with respect to the opinions of others) and Graduation (how writers amplify or diminish their attitudes and engagements). To analyse text according to the theory we employ a weakly-supervised approach to text classification, which involves comparing the similarity of words with prototypical examples of classes. We evaluate the method's performance using a collection of book reviews annotated according to the Appraisal theory

Crowdsourcing a Word-Emotion Association Lexicon

Even though considerable attention has been given to the polarity of words (positive and negative) and the creation of large polarity lexicons, research in emotion analysis has had to rely on limited and small emotion lexicons. In this paper we show how the combined strength and wisdom of the crowds can be used to generate a large, high-quality, word-emotion and word-polarity association lexicon quickly and inexpensively. We enumerate the challenges in emotion annotation in a crowdsourcing scenario and propose solutions to address them. Most notably, in addition to questions about emotions associated with terms, we show how the inclusion of a word choice question can discourage malicious data entry, help identify instances where the annotator may not be familiar with the target term (allowing us to reject such annotations), and help obtain annotations at sense level (rather than at word level). We conducted experiments on how to formulate the emotion-annotation questions, and show that asking if a term is associated with an emotion leads to markedly higher inter-annotator agreement than that obtained by asking if a term evokes an emotion

Effectiveness of Corporate Social Media Activities to Increase Relational Outcomes

This study applies social media analytics to investigate the impact of different corporate social media activities on user word of mouth and attitudinal loyalty. We conduct a multilevel analysis of approximately 5 million tweets regarding the main Twitter accounts of 28 large global companies. We empirically identify different social media activities in terms of social media management strategies (using social media management tools or the web-frontend client), account types (broadcasting or receiving information), and communicative approaches (conversational or disseminative). We find positive effects of social media management tools, broadcasting accounts, and conversational communication on public perception

How Emotions Unfold in Online Discussions After a Terror Attack

In the wake of a terror attack, social media is used for sharing thoughts and emotions, accessing and distributing information, and memorializing victims. Emotions are a big part of this, but there is a gap in our understanding on how those emotions evolve and what kinds of social media uses they are related to. Better understanding of the emotional and topical developments of online discussions can serve not only to fill the aforementioned gap, but also assist in developing better collective coping strategies for recovering from terror attacks. We examine what types of conversations unfolded online after the Boston Marathon Bombing and what kinds of emotions were associated with them, accounting for regional differences, and present a process model covering the general trends of such conversations. Although the phases apply to reactions to terror attacks on a general level, there are proximity-based differences to the location of the terror attack

Combination of Domain Knowledge and Deep Learning for Sentiment Analysis of Short and Informal Messages on Social Media

Sentiment analysis has been emerging recently as one of the major natural language processing (NLP) tasks in many applications. Especially, as social media channels (e.g. social networks or forums) have become significant sources for brands to observe user opinions about their products, this task is thus increasingly crucial. However, when applied with real data obtained from social media, we notice that there is a high volume of short and informal messages posted by users on those channels. This kind of data makes the existing works suffer from many difficulties to handle, especially ones using deep learning approaches. In this paper, we propose an approach to handle this problem. This work is extended from our previous work, in which we proposed to combine the typical deep learning technique of Convolutional Neural Networks with domain knowledge. The combination is used for acquiring additional training data augmentation and a more reasonable loss function. In this work, we further improve our architecture by various substantial enhancements, including negation-based data augmentation, transfer learning for word embeddings, the combination of word-level embeddings and character-level embeddings, and using multitask learning technique for attaching domain knowledge rules in the learning process. Those enhancements, specifically aiming to handle short and informal messages, help us to enjoy significant improvement in performance once experimenting on real datasets.Comment: A Preprint of an article accepted for publication by Inderscience in IJCVR on September 201