Playing at the crossroads

Objectives; The Design Research Group (DRG) at The University of Northampton has been engaged in a number of Knowledge Transfer Partnerships (KTP). Three of these KTP's have involved designing toys, games and playthings. The first exhibition's aim was to act as a research tool to contextualize, analyse and draw conclusions from the KTP experience and collaborations with local enterprises. Then use the knowledge to further research the creative value of play and toy design to all in the community. The curating process for ALL PLAY informed the second exhibition. The data collected will be analysed and any findings will add to the overall outcomes of ALL PLAY. The objective of this research is to establish greater insight into the impact in the form of benefits of design initiatives in the production and use of toys and the role of play in society. Prior Work; This research is informed by a series of Knowledge Transfers partnerships undertaken by the DRG for Sue Ryder, John Crane Ltd and BCE (Distribution) Ltd. The group has gone on to research the design management implications of these projects for designers and social enterprises. Approach; Two exhibitions and a symposium were planned for 2013 (June-July and October-November) to showcase, review and extend the collaboration with the KTP partners. The first was held at the Collective Collaboration Gallery in the Northampton Town Centre. It enabled the DRG to examine and disseminate the experience and demonstrate the benefits of the KTP projects. It enabled further research about the value and impact of the local toy industry in the Northamptonshire, past and present and to forge links with local community and business organizations. The symposium and second exhibition held at the University provides an opportunity to explore current global trends in design for play in the publishing, health, leisure, gaming and interior design industries in more depth. The process of curating the exhibition involved networking and bringing a wide range of experience, theory and case studies together. Creating a ludic play space in the galleries provides for another level for theoretical exploration, research and design. Results; Primary research in the form of interviews undertaken into the local toy and play, complements work being undertaken by the Museum of Childhood, indicating that a specific study needs to be undertaken into the regional history of the toy industry. There is scope for DRG to support and investigate further into the international role of toy design and distribution organizations that are based in the East Midlands. The exhibitions highlighted the impact of the DRG’s KTP research on different communities and industry sectors. The event emphasized the diverse and shared perceptions of the creative benefits of play. Knowledge was transferred back to the University feeding into teaching and learning and particularly in further collaborative research work. Implications; Oral History on the British Toy-Making Industry has yet to be published and its focus is recording the past manufacturing experience and not the dynamic role of creativity and design management in this sector today. The curatorial process has brought together past and present, the local and the global, the practitioner and the academic. The initial research indicates the increasing international importance of creativity and design in the play sector with a focus of enterprises based in the UK. There is an expectation that second set of events will explore and extend the debate further. Value; ALL PLAY is the umbrella title for the events and the paper showcases the benefits of the curating process, allowing the DRG to share their Knowledge Transfer research and account for the impact of it and at the same time continue to build collaborations and information about the value of play locally, to the creative industries, social well being across all groups and enterprise internationally

Children's interactions with interactive toy technology

Abstract Digital toys offer the opportunity to explore software scaffolding through tangible interfaces that are not bound to the desktop computer. This paper describes the empirical work completed by the CACHET (Computers and Children's Electronic Toys) project team investigating young children's use of interactive toy technology. The interactive toys in question are plush and cuddly cartoon characters with embedded sensors that can be squeezed to evoke spoken feedback from the toy. In addition to playing with the toy as it stands, the toy can be linked to a desktop PC with compatible software using a wireless radio connection. Once this connection is made the toy offers hints and tips to the children as they play with the accompanying software games. If the toy is absent, the same hints and tips are available through an on-screen animated icon of the toy's cartoon character. The toys as they stand are not impressive as collaborative learning partners, as their help repertoire is inadequate and even inappropriate. However, the technology has potential: children can master the multiple interfaces of toy and screen and, when the task requires it and the help provided is appropriate, they will both seek and use it. In particular, the cuddly interface experience can offer an advantage and the potential for fun interfaces that might address both the affective and the effective dimensions of learners' interactions

You are what you play?: a quantitative study into game design preferences across gender and their interaction with gaming habits

Gaming is rapidly gaining popularity as a pastime among women. One explanation for this could be the industry targeting female gamers through specific ‘girl game’ releases. This could imply that there are a priori differences in game design preferences between female and male gamers. The purpose of the present study is to explore these differences to see whether there is a mediating effect of previous experience with certain game genres on subsequent design preferences of male and female gamers. More particularly, we distinguish between ‘core’ genre players (CP) and ‘non-core’ genre players (NCP). By means of a 2*2 ANOVA design using an online survey, we examine the main effects of gender, core genre players (CP/NCP) and the interaction effects between both independent variables. The results show that game preferences of male CP, female CP and male NCP are generally in line with one another whereas those of female NCP differ significantly