146 research outputs found

    A NEW MODEL FOR ONLINE FOOD ORDERING SERVICE BASED ON SOCIAL NEEDS IN A SHARING ECONOMY

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    Based on the business phenomenon of sharing economy, and guided by the Blue Ocean strategy, the researchers present a new online food ordering service model. The researchers conducted literature review to understand the current trend of the business of online food ordering. Through user studies, the life style of the main consumer groups of this business was studied to construct the social needs of the users; then through various design research methods such as the brainstorming method, SET analysis method, and SWOT Analysis, etc., the researchers have found important unmet user needs, and proposed a O2O+C2C online ordering service model with private customization and social functions to meet users’ emotional needs. The design of this new service model is in line with the Blue Ocean strategy. It embodies human care, is innovative and feasible, and can provide new directions for the development of related industries

    Construction of A Personalized Service Model of ABC Community Fresh E-commerce Based on Small Data

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    The homogenization of products and services in the development of community fresh e-commerce is more serious, and providing personalized services to community customers has become a new development key point. From the perspective of small data research, this paper proposes an e-commerce service model that uses small data to provide personalized fresh products for community customers. Taking ABC community convenience store as the research object, the paper analyzes the application of community customer small data in the personalized service of community fresh convenience store to improve the loyalty and satisfaction of community customers and promote the development of community fresh e-commerce

    CHINA'S K12 ONLINE EDUCATION RESEARCH UNDER THE EPIDEMIC : Satisfaction Analysis on K12 Distance Learning

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    The value that the Internet brings to the K12 education industry is reflected in four aspects: supply chain, efficiency improvement, experience optimization and clear output. In this research, we first briefly introduce the K12 online education and its history of development. Additionally, we discuss the general features of the online educations according to analyzing the comments under the relevant applications. Then we analyze the market of K12 online education in China, including the dominant applications in the current market, the business model, and the supply chain of the online education. Next, we analyze the evaluation framework for online education which is proposed by Quality Matters as a model. Even though it is still very difficult to design a model that can perfectly evaluation the quality of online education, however, at least, according to the analysis, we see the possibility. To analyze the satisfaction of the distance learning in K12, we design a questionnaire and receive responses from 218 student and more than 100 responses from their parents. Based on the data, we find the result is relatively positive. Evidence shows the potential bright future of online education. Therefore, we use SWOT model to analyze and predict the future development of K12 online education from different dimensions. Finally conclude the research

    Research Roadmap of Service Ecosystems: A Crowd Intelligence Perspective

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    With the mutual interaction and dependence of several intelligent services, a crowd intelligence service network has been formed, and a service ecosystem has gradually emerged. Such a development produces an ever-increasing effect on our lives and the functioning of the whole society. These facts call for research on these phenomena with a new theory or perspective, including what a smart society looks like, how it functions and evolves, and where its boundaries and challenges are. However, the research on service ecosystems is distributed in many disciplines and fields, including computer science, artificial intelligence, complex theory, social network, biological ecosystem, and network economics, and there is still no unified research framework. The researchers always have a restricted view of the research process. Under this context, this paper summarizes the research status and future developments of service ecosystems, including their conceptual origin, evolutionary logic, research topic and scale, challenges, and opportunities. We hope to provide a roadmap for the research in this field and promote sound development

    Business model optimization plan for S.F. Group's fresh e-commerce business

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    Nowadays, the market is increasingly fierce, so many companies seek new growth points through business diversification. However, logistics companies have not succeeded in integrating business in the e-commerce industry. In order to answer the failure of logistics enterprises in the field of E-commerce, this paper chooses S.F. BEST as the research object. Case study is conducted on JD.com FRESH and MISSHFRESH to explore their successful experience in business model and the diversity of the industry. After that, we proposed feasible suggestions on the problems existing in S.F. Group. The study of this project found that fresh e-commerce not only needs to provide customers with quality products and delivery services but also needs to establish a good relationship with customers through platforms and channels. However, S.F. Group lacked the ability of platform and channel management, and its market positioning was obviously wrong, so it suffered from business failure and financial losses. Aiming at the shortcomings of S.F. Group's business model in market positioning accuracy and resource utilisation ability, this project proposes improvement suggestions and a development plan. By improving the implementation of the plan, we hope to help S.F. Group reshapes its business model and business operation process, and help the company achieve business diversification and vertical integration.Na actualidade, o mercado está cada vez mais feroz, levando a que muitas empresas procurem novas vias de crescimento através da diversificação dos negócios. No entanto, as companhias de logística não conseguiram desenvolver os seus negócios no sector de comércio electrónico. A fim de dar conta do fracasso das referidas companhias no domínio do comércio electrónico, o presente trabalho tem o S.F. BEST como objecto de investigação. O estudo de caso é conduzido para explorar a experiência bem-sucedida do modelo de negócios e a diversidade do setor. Em seguida, propusemos sugestões viáveis sobre os problemas existentes no S.F. Grupo. O estudo do presente trabalho constatou que o comércio electrónico actual não apenas necessita de oferecer aos clientes produtos de qualidade elevada e prestar serviços de entrega eficaz, mas também precisa de estabelecer um bom relacionamento com os clientes através de várias plataformas e canais. No entanto, o S.F. Grupo não possuía a capacidade de gestão de plataforma e canal, com um posicionamento obviamente errado no mercado, por consequência, sofreu de fracasso nos negócios e perdas financeiras. O presente trabalho propõe sugestões de melhoria e um plano de desenvolvimento, focando nas deficiências do modelo de negócios do S.F. Grupo de negócios acerca da imprecisão de posicionamento no mercado e incapacidade de utilização de recursos. Através de melhorar a implementação do plano, esperamos ajudar o S.F. Grupo na reestruturação do modelo de negócios e do processo de operação de negócios, ajuda a empresa a alcançar a diversificação de negócios e integração vertical

    The strategy for combining online and offline business model for MSMEs

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    Digital transformation has created an information revolution, eliminated boundaries, created a knowledge-based global market, and in MSMEs finding new business models, conducting business transactions and collaborating in all fields to form economic strength. Activities that are completely digital, even transaction activities are carried out digitally because they are faster, more effective and efficient. Therefore, MSMEs can apply a business model strategy that can combine online and offline activities. To increase their capability, MSMEs start with developing strategies to become hybrid businesses and combined online and offline business models. In this case, the authors conducted research on MSMEs that use strategies to combine online and offline business, this study offers guidance for MSMEs on what strategies should be used in achieving a business hybrid so that online and offline business models can be combined. In the formation of a business hybrid, there are five capabilities, namely, assimilative capability, ambidextrous capability, environmental capability, autonomous capability and digital and non-digital competitiveness capability. The ability of assimilative can improve managerial ability in the company, absorb knowledge or resources not only from the external environment, but can come from different business units within a company

    Business model innovation of Chinese internet enterprises a stakeholder perspective of BAT (Baidu, Alibaba, Tencent)

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    Driven by the tide of world economic development and the rapid development of information technology, China's Internet industry has developed rapidly and continuously, and the business model has been continuously innovated, which has effectively promoted the development of China's Internet industry economy. However, rapid development has led to conflicts and conflicts between business model innovation and stakeholders such as user interests, corporate ethics, and corporate performance. This study combs the relationship and interaction between business model theory, corporate ethics theory, and stakeholder theory, reviews the development history of Chinese Internet companies, analyzes the forms of Chinese Internet enterprise business model innovation, and discusses the contradiction and confusion within the innovation of China's Internet business model, and construct the "Business Model Innovation - Performance Structure Model". Through the case studies of Baidu, Alibaba, and Tencent, it verifies the inevitable relationship among the business model innovation - stakeholder relationship quality - corporate performance. And put forward relevant suggestions for the problems in the Internet business model innovation.Impulsionada pela tendência do desenvolvimento econômico mundial e pelo desenvolvimento rápido da tecnologia das informações, o setor de Internet da China desenvolveu- se rápida e continuamente, e o modelo de negócios foi continuamente inovado, o que efetivamente promoveu o desenvolvimento da economia chinesa da indústria da Internet. No entanto, o desenvolvimento rápido levou a conflitos entre a inovação do modelo de negócios e os stakeholders, como os interesses dos usuários, a ética corporativa e o desempenho corporativo. Este estudo combina a relação e interação entre a teoria do modelo de negócios, a da ética corporativa e a dos stakeholders, recorda a história de desenvolvimento de empresas de Internet chinesas, analisa as formas de inovação do modelo chinês de negócios e discute a contradição e confusão dentro da inovação de modelo de negócios da indústria de Internet na China, construindo o "Inovação do Modelo Empresarial - Modelo de Estrutura de Desempenho". Por meio dos estudos de caso do Baidu, Alibaba e Tencent, verifica-se a relação inevitável entre a inovação do modelo de negócios - qualidade do relacionamento com stakeholders - desempenho corporativo. E apresenta sugestões relevantes para os problemas na inovação do modelo de negócios na indústria de Internet

    The efficiency of working capital management in the logistics industry using the O2O model: the case of SF Group

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    This dissertation first summarizes and analyzes the operational environment of the logistics industry. Combined with the characteristics of the industry, the management of working capital and its present situation will be analyzed. Shunfeng Group Co., Ltd. (SF Group) is selected as the research object. Based on financial data from 2013 to 2016, the working capital management efficiency of the company is studied and analyzed in terms of the proportion of the working capital factor and the turnover efficiency of working capital. Then it analyzes the development of the working capital management level of this company in the Online-to-Offline (O2O) model, and based on that, it analyzes the main factors that affect the efficiency of the working capital management of SF Group using the O2O model, and finally puts forward some corresponding suggestions based on the case performance. In the end, based on the case analysis, different suggestions are proposed on how to optimize the working capital management efficiency of the logistics industry using the O2O model: reasonable offline store investment; optimize warehouse construction; accelerate the construction of intelligent logistics and optimize the business structure; optimize the cold-chain logistics system; improve the service system level; formulate reasonable credit policies; select reasonable financing methods; obtain government support.Esta dissertação primeiro resume e analisa o ambiente operacional do setor de logística. Em conjunto com as características da indústria, a gestão fundo de maneio e sua situação atual serão analisadas. A SF Group é selecionada como o objeto de pesquisa. Com base em dados financeiros de 2013 a 2016, a eficiência da gestão do fundo de maneio da empresa é estudada e analisada em termos da proporção do fator fundo de maneio e da eficiência da rotação do fundo de maneio. Em seguida, analisa o desenvolvimento do nível de gestão de fundo de maneio desta empresa no modelo O2O e, a partir disso, analisa os principais fatores que afetam a eficiência da gestão do fundo de maneio da SF Group no modelo O2O. Finalmente apresenta algumas sugestões com base nas conclusões do caso. No final, com base na análise de casos, diferentes sugestões são propostas sobre como otimizar a eficiência da gestão do capital de giro do setor de logística sob o modelo O2O: investimento razoável em lojas offline; otimizar a construção do armazém; acelerar a construção de logística inteligente e otimizar a estrutura de negócios; otimizar o sistema de logística da cadeia de frio; melhorar o nível do sistema de serviço; formular políticas de crédito razoáveis; selecionar métodos de financiamento razoáveis; obter apoio do governo

    Biopsychosocial Assessment and Ergonomics Intervention for Sustainable Living: A Case Study on Flats

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    This study proposes an ergonomics-based approach for those who are living in small housings (known as flats) in Indonesia. With regard to human capability and limitation, this research shows how the basic needs of human beings are captured and analyzed, followed by proposed designs of facilities and standard living in small housings. Ninety samples were involved during the study through in- depth interview and face-to-face questionnaire. The results show that there were some proposed of modification of critical facilities (such as multifunction ironing work station, bed furniture, and clothesline) and validated through usability testing. Overall, it is hoped that the proposed designs will support biopsychosocial needs and sustainability

    Approach to C2F2C (customer to factory to customer) strategy: a case study of the Fanqing Furniture Company

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    Hotel furniture manufacturers, as key components of modern service industry, have become leading service companies concerning China's economic development. Consumer-driven business model and mass customization are becoming important direction of hotel furniture manufacturers’ transformation and upgrade. In a context of fragmented competition and individualized customers’ demand, it is difficult to take advantage of the low cost and high efficiency of mass production, while meeting the customers’ individualized needs. Internet led business increases the difficulty of balancing the offer of large production and customization, because companies face a high cost (Customer to Factory), while the customers’ satisfaction is low (Factory to Customer). Finding a solution to this trade-off is not only a major challenge in the process of company model transformation, but also an important topic that has not yet been studied in depth. Based on Fanqing Hotel Furniture Company’s empirical case of solving the contradiction between individualized demand and mass production, this thesis studies the evolution of hotel furniture manufacturers’ (HFM) innovation ecosystem and the value co-creation mode. The C2F2C (Customer to Factory to Customer) strategy of Fanqing was constructed based on both company innovation ecosystem theory and customer value co-creation theory. By implementing the C2F2C strategy, Fanqing has realized standardization, informatization and lean production, and also fulfilled customers’ needs and improved their satisfaction. The C2F2C strategy also helps to reduce costs and achieve value co-creation between the company and customers. This thesis explores an effective way to improve technological innovation ability and international competitiveness of HFM in China.As empresas de móveis para hotéis constituem um sector importante no desenvolvimento da indústria de serviços modernos, liderando já a indústria no desenvolvimento económico da China. Seguir um modelo de negócio de personalização em larga escala e orientação para o consumidor aponta ser uma direção significativa a tomar para a transformação e inovação das empresas de serviços. Face à concorrência individualizada e fragmentada na procura de clientes da indústria hoteleira, é difícil oferecer ao cliente uma personalização em larga escala, que permita atingir as vantagens de baixo custo e alta eficiência de produção em volume, atendendo simultaneamente à personalização das necessidades de cada cliente. Na comercialização pela internet é mais difícil equilibrar a oferta de uma produção em larga escala e personalizada, porque é elevado o custo em C2F, mas em contrapartida baixo o nível de satisfação do cliente em F2C. Como suporte empírico, esta tese analisou o caso da empresa de Móveis para Hotéis Fanqing, que resolveu a contradição entre procura individualizada e produção de massa em grande escala, permitindo estudar a evolução para um ecossistema inovador e de criação conjunta de valor entre empresas de móveis e clientes nesta industria de mobiliário para hóteis (HFM). A estratégia da relação cliente para fabricante e deste para cliente (C2F2C) da Fanqing foi desenvolvida com base nas teorias da inovação do ecossistema e da criação de valor conjunta. Ao implementar a estratégia de C2F2C, a Fanqing operou tanto a standardização, a informatização e a produção lean, como a satisfação do cliente preenchendo as suas necessidades. A estratégia C2F2C permite reduzir custos e potencia a criação conjunta de valor entre fabricantes e clientes, explorando uma maneira eficaz de melhorar a capacidade de inovação tecnológica e a competitividade internacional das empresas de móveis para hotéis da China
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