Geo Data Science for Tourism

This reprint describes the recent challenges in tourism seen from the point of view of data science. Thanks to the use of the most popular Data Science concepts, you can easily recognise trends and patterns in tourism, detect the impact of tourism on the environment, and predict future trends in tourism. This reprint starts by describing how to analyse data related to the past, then it moves on to detecting behaviours in the present, and, finally, it describes some techniques to predict future trends. By the end of the reprint, you will be able to use data science to help tourism businesses make better use of data and improve their decision making and operations.

Social informatics

5th International Conference, SocInfo 2013, Kyoto, Japan, November 25-27, 2013, Proceedings</p

Can Upward Brand Extensions be an Opportunity for Marketing Managers During the Covid-19 Pandemic and Beyond?

Early COVID-19 research has guided current managerial practice by introducing more products across different product categories as consumers tried to avoid perceived health risks from food shortages, i.e. horizontal brand extensions. For example, Leon, a fast-food restaurant in the UK, introduced a new range of ready meal products. However, when the food supply stabilised, availability may no longer be a concern for consumers. Instead, job losses could be a driver of higher perceived financial risks. Meanwhile, it remains unknown whether the perceived health or financial risks play a more significant role on consumers’ consumptions. Our preliminary survey shows perceived health risks outperform perceived financial risks to positively influence purchase intention during COVID-19. We suggest such a result indicates an opportunity for marketers to consider introducing premium priced products, i.e. upward brand extensions. The risk-as�feelings and signalling theories were used to explain consumer choice under risk may adopt affective heuristic processing, using minimal cognitive efforts to evaluate products. Based on this, consumers are likely to be affected by the salient high-quality and reliable product cue of upward extension signalled by its premium price level, which may attract consumers to purchase when they have high perceived health risks associated with COVID-19. Addressing this, a series of experimental studies confirm that upward brand extensions (versus normal new product introductions) can positively moderate the positive effect between perceived health risks associated with COVID-19 and purchase intention. Such an effect can be mediated by affective heuristic information processing. The results contribute to emergent COVID-19 literature and managerial practice during the pandemic but could also inform post-pandemic thinking around vertical brand extensions

Transforming HIV Prevention & Care for Marginalised Populations: using information & communication technologies (ICTs) in community-based & led approaches

[Extract] Information and communication technology (ICT) is transforming community-based and community-led HIV prevention and care services for gay men, other men who have sex with men (MSM) and transgender people. This book celebrates and shares crucial work of frontline HIV workers, activists, researchers and educators whom are using innovative ICT. The book builds on, and extends the work included in two earlier issues of Digital Culture & Education (DCE), entitled 'Prevention is a solution: Building the HIVe'(Singh and Walsh, 2012) and 'Innovative programmatic approaches to HIV prevention and care services for gay men, other men who have sex with men (MSM) and transgender persons using information and communication technology (ICT)'(Adams, Klindera, Walsh and Wolf, 2014). It also includes three additional articles published by the journal

Employees on social media: A multi-spokespeople model of CSR communication

Increasing societal and stakeholder expectations, along with easy access to information through social media, means corporations are asked for more information. The traditional approach to CSR communication, with corporations controlling what and how much to share with stakeholders has been restructured by social media, with stakeholders taking control. As legitimacy on social media is created through the positive and negative judgements of stakeholders, corporations must plan how to meet stakeholder demands for information effectively and legitimately, and this includes choosing appropriate spokespeople. Corporations in India have now turned towards their employees as CSR spokespeople. By encouraging employee activity on social media, these corporations are attempting to meet stakeholder demands and generate legitimacy through spokespeople whom stakeholders perceive as equals. This article examines that strategy and discusses its viability of using employees as spokespeople for CSR communication and engagement with stakeholder

Transforming HIV Prevention & Care for Marginalised Populations: using information & communication technologies (ICTs) in community-based & led approaches

[Extract] Information and communication technology (ICT) is transforming community-based and community-led HIV prevention and care services for gay men, other men who have sex with men (MSM) and transgender people. This book celebrates and shares crucial work of frontline HIV workers, activists, researchers and educators whom are using innovative ICT. The book builds on, and extends the work included in two earlier issues of Digital Culture & Education (DCE), entitled 'Prevention is a solution: Building the HIVe'(Singh and Walsh, 2012) and 'Innovative programmatic approaches to HIV prevention and care services for gay men, other men who have sex with men (MSM) and transgender persons using information and communication technology (ICT)'(Adams, Klindera, Walsh and Wolf, 2014). It also includes three additional articles published by the journal

Extended store

Extended store has been a work of mapping the phenomena of digitalization that effects spaces and above all the world of retail. Apps allow interaction between users and brands, the book hosts a selection of those which are redesigning spaces, changing their forms, hierarchies, flow systems, arrangement of goods, experiences, and dimensions. The store takes on completely new dimensions and characteristics, in addition to sales, that of exhibition, performance, entertainment, engagement and sensory immersion. The store is a place tailored to the desires and sensory, psychological, and temporal needs of those who want to encounter the brand. The extended store will be a shop spread throughout the territory, it will be more connected, more available, more open and at the same time closer, mass customized, but above all it will be more digitalized and able to fulfil and modify itself more quickly and faithfully to needs and desires. Shops will not disappear in the 21st century, but they will have to change (if they have not already done so) to survive. They will have to evolve by integrating technological solutions that are not only back-end (as they have done so far), but front-end, and therefore available to customers in the shop as in the cases reported in the book